Side-by-side comparison of features, reviews, pricing and more
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
Inbound - $250 per month
Omnibound - $780 per month
Lifecycle - $1500 per month
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
For Standard 2500 contacts
Pro 5k - $29 per month
Basic 5k - $9 per month
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Sir Richard Branson
Lead Liaison's marketing automation and visitor tracking have been monumental in successfully deploying our organization's inbound marketing strategy. We've closed several deals as a result of the platform and expect those numbers to continue to grow.Samantha C.
Lead Liaison identifies leads and can pinpoint when prospects, customers, and partners are thinking about your brand. Our visitor tracking tool, ProspectVision, gives your business important sales insight that helps determine what prospects care about so you can tailor your communication. Alerts can be sent to your sales team when a Prospect visits a key page, and daily reports can be delivered to your inbox. Get more out of marketing by tracking the effectiveness of your outbound efforts!
ReachMail provides our association with a user-friendly process for getting communications out to our members, and it had a great analytics system for us to monitor and identify who is engaged, and what content interests them.Shantelle B
ReachMail says its primary focus has been to assist email marketers in achieving outstanding delivery success. The vendor aims to be a guide in the ever-changing world of marketing and transactional email. The vendor’s value proposition is that ReachMail makes it easy to send like a pro. Additionally, the vendor says with the drag and drop Message Builder users can design a professional email in minutes.
Are you looking for an automated visitor tracking solution to simultaneously identify potential leads on your website and shorten your sales cycle? Lead Liaison's Prospect Vision License for visitor tracking provides just that and more! Having more transparency into the needs of our visitors has greatly improved our ability to close leads more quickly and clues us in on the areas of improvement. PROS As a marketer, the best aspect of Lead Liaison is the ability to make the overall process between our sales and marketing teams more effective; via expediting our sales efforts and more visibility into our marketing initiatives. Lead Liaison's automated software (Prospect Vision) saves me hours from doing work I used to have to do manually (and is more reliable than Google Analytics); this license provides visibility into your website visitors and companies in real-time, by tracking their IP address as they interact with your website. Once a visitor interacts with your website to complete an action (i.e., download content, interact with marketing materials, watch videos, submit forms, clicking a document or URL with in an email, etc.) their IP address will be stored in Lead Liaison's database. From that point on you will have a digital record of any past and current interactions the visitor has with your website. The information gathered from visitors (i.e. what pages they navigated to, how much time they spent on each page, traffic source, content interactions, etc.) relives the pressure on sales by helping them understand how to target potential leads more quickly. Here are a few of my favorite features of this application: (Send & Track) When you send emails you can include documents and links from your website that will tell you when the recipient opens the email and what actions they took after opening the email. (Sales alerts) Automated email notifications will automatically be sent to your email in real time to let you know when a visitor has completed a specific action that would categorize them as a hot or potential buying customer. (Daily Reports) Activity Update Reports are sent to your email each morning, which list the people and companies who interacted with your website on the previous day. This helps expedite sales, by targeting qualified leads more quickly and keeps you from having to search through the database manually. (Social media/content features) You can create shortened links and add to print marketing materials to measure how effective they are at bringing visitors back to your website and/or to the intended solution or product. Social media posts, campaigns, etc. can be organized into specific folders, for specific social platforms; you can generate specific tracking links (and shortened URLs) you can apply to the content to track which platform or content you are gaining the most traction from. (GDPR) General Data Protection Regulation is becoming more and more prominent in the world of marketing, sales, and technology. With the available GDPR features you can set up proper tracking opt-in and exclude people in specific areas. (CRM) The CRM features acts much like PipeDrive (our CRM of choice, before moving to Lead Liaison) with the option to customize your own pipeline, add information to prospect profiles, notes, etc. Lead Liaison is compatible with numerous applications, like PipeDrive; you can do things like export leads directly into PipeDrive's CRM with one click!
- Virginia B.
Truly none. When you think about the opportunity (and I really don't wish to think about the opportuntiy cost) we've potentially lost 10% of revenue by choosing Lead Liaison.
- James S.
I am a business owner who has been using Lead Liaison for nearly two years. The tool as come a long way in that time. I have found LL to be a necessary component of any serious marketing effort as it amplifies the time investment to make your marketing and sales efforts more effective. The tool starts with strong base functionality of website traffic tracking. It has the capability of identify not just the traffic volume like Google Analytics or other tracking tools, it also uses unique capabilities to identify the organizations coming to your website. This creates immediate value, especially in B2B markets. This gives your sales team actionable visibility to website traffic. Next, LL has a comprehensive email campaign management tool. We previously used MailChimp and Constant Contact, but LL matches and exceeds those tools for the email component of your marketing program. The reason is that all your traffic information -- website visits and email clicks -- are now in one location instead of spread between Google Analytics and Constant Contact. And both can be used to alert sales and marketing resources real-time so you can take action. LL's tools work great for tracking marketing content. It can store you content and track who views or downloads the content. It has trackable URLs that can be used in any interaction with leads. Another great tool is it's Send & Track feature. This is an add-in for Outlook or Google Mail. When your sales team interacts with potential leads, hyperlinks become trackable. This means that you know when your lead has clicked on a brochure about your company, or visited your website. While all of these features make LL superior to more well-known tools like MailChimp and Constant Contact, the capability that pushes LL past HubSpot is its automation features. You can create work flows that automate all types of nurturing activities. Here is a simple example: (1) an marketing email is clicked by a lead, (2) two days later an email is sent to this individual with a link to associated content on the website, (3) two weeks later an email is sent with a special offer related to the content, (4) an additional two weeks later an alert is sent to the sales person who needs to follow-up in person, (5) a postcard is mailed to the lead. While Lead Liaison is less known, anyone thinking about using Constant Contact, MailChimp, or HubSpot needs to first look at Lead Liaison.
- Matthew P.
I love the fact that I am able to sign up and use this wonderful new email service that allows me, as a small business owner, to grow my company without having to pay through the nose for it. A wonderful alternative to the other competitors. Thank you
- Kade C.
It's quick and easy to use and looks really professional to our customers. I really don't have any complaints at all.
- Brian K.
Very easy to use and a great value. Like the ability to link in the social media posts with the campaign. Very nice product! We are a small company and used icontact and others. Yours is much easier and your staff is amazing!!!
- Gina P.
|A powerful tool - it's helped us better manage our lead flow and adopt a more account-based approach to our marketing efforts|
|In addition, I like that the email feature is more robust that the previous program I was using like the ability to see which words may trigger the email to be sent to the recipient's spam folder|
|I can score my leads almost exactly how I want to|
|That's a really big deal for us, as it helps manage the quality of what we're sending to our sales team."|
|There was no need to batch groups of customers|
|Any time a customer was added to a workflow the automated actions would immediately be applied at the predefined schedule based on their inclusion date|
|Ultimately it failed for us because we were unable to break ties with our existing workflows due to many legitimate reasons|
|Working with multiple people at an office makes this a little difficult to fill out."|
|I like the ability to change up the look of my emails easily and update easily|
|I love the fact that I am able to sign up and use this wonderful new email service that allows me, as a small business owner, to grow my company without having to pay through the nose for it|
|We are a small company and used icontact and others|
|Yours is much easier and your staff is amazing."|
|Since it was part of a stacked book promo, my sales and rank took a hit|
|I emailed support but received no response even though I waited five days|
|It's also hard to check and see if the autoresponder works|
|It does, because a list is added to, but to amend it is not easy|
|I still find it confusing when attaching documents to an email and using some of the templates."|
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