MarketMuse vs Skai

Side-by-side comparison of features, reviews, pricing and more


Category: Seo Tool
Industries: Social Media, SEO, Marketing





Starting at $12,000.00

Per Year


Category: Seo Tool
Industries: Social Media, SEO, Marketing


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MarketMuse reviews

On overall, an Individual has to take an decision based on the risk Involved. I won't recommend it to others.

- Ashok A. Designer

Very frustrating! All the 3 trial periods were as bad as the other.

- Zahra H. Head of Content

As I am not using credits for AI outline builder, I find MarketMuse insufficient for research and outline builder and I am using other tools for that. But, MarketMuse is the best content optimisation tool available. Hands down.

- Klemen V. Content writer

Skai reviews

Easy to use. Powerful and it pays it self if the PPC investment is high. Good Support but could be improved in terms of providing market insights and advertisers strategies.

- Toni F. Director Ejecutivo - Fundador

Multiple account management and analysis. Kenshoo allows us to save time on individual account analysis and changes by leveraging their bulk action feature and automated actions. Also, account analysis through Kenshoo is faster, time-saving, and more efficient as we have more time to focus on data than making manual changes.

- Jorge P. Digital Marketer

With Skai, as an advertising agency we are able to see multiple profiles quickly and make optimizations easily. One of the best features is how intuitive the Skai platform is, allowing you to save the most important views comparing performance versus last month for instance, saving these populated views is very helpful for managing accounts.

- Ryan B. Associate Director, Search

Pros & cons


I like MarketMuse a lot
When I'm trying to find out what the leading subtopics are for a main topic (essentially, what are people writing about), I use MarketMuse to organize and categorize my data
I like SERP analysis and content optimisation
Optimisation is based upon many results (not just top 20) and yield superior results
Clean clustering of sources and their topic authority
Good results for EN search queries
It provides valuable insight to improve your content creation and optimization
I'm been excited to see the performance of all of our content efforts improve."

The price is a bit of a sticker shock, but worth it once you realize there are no other tools out there that can do quite the job it can
Just ignore the random recommendations and focus on those that make sense
If it were to ever go away, I'd be able to get started on optimising the content
I wasted 7+ days just trying to figure out how to copy/paste from word to the area which hardly ever opened
There were few more annoying problems which they said are not there in paid version, but why would i spend money on a software which has a glitchy trial."


Been a Kenshoo customer for 7+ years
Have always had great success and a very competent service team
What I like the most about Kenshoo is how easy it makes the fact of managing with different and big accounts and/or campaigns
My favourite feature is the possibility to schedule campaigns
Also, their education team is always throwing training, a lot of helpful content, and resources
Kenshoo has made it incredibly easy for us to get these things done and have given us additional reports and smart alerts that allow us to make better decisions."

Occasional down time and crashes
Inability to access platform during these times
It was somewhat difficult to set up
Not everyone would be able to do this on their own
I think one of the things that have been confusing for me is to understand their terminology and system hierarchy
All the new terms and names are somewhat confusing, especially for those of us that use different paid platforms."

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