Sales Creatio vs ActiveCampaign
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Sir Richard BransonMost popular feedback for Sales Creatio
We used Creatio to manage all our marketing and sales activities, from lead generation to contract conclusion. Creatio is also our reference tool for our service desk and customer ticket tracking. Other needs, such as time-tracking and management of some projects, are also done with Creatio. Creatio has become a reference tool for our company, and more needs are being addressed thanks to its low-code/no-code capabilities.
Jacob Grabowski
About Sales Creatio
Creatio is the leading provider of ONE platform to automate industry workflows and CRM with no code and maximum degree of freedom. Creatio offering includes a no-code platform (Studio Creatio), CRM applications (Marketing, Sales and Service), industry workflows for 20 verticals and marketplace add-ons. - Marketing Creatio - a ready-to-use platform to automate marketing campaigns and lead management workflows with no-code and maximum degree of freedom. - Sales Creatio - an end-to-end platform to automate sales processes of any type with no-code and maximum degree of freedom. - Service Creatio - an omnichannel platform to automate customer service workflows of any complexity with no-code and maximum degree of freedom. - Studio Creatio - a no-code platform to automate workflows and build applications with maximum degree of freedom. Creatio products can be purchased separately or as a unified CRM solution to automate customer-facing and industry workflows with no-code. All Creatio products are powered with no-code tools as well as out-of-the-box capabilities to help organizations digitize workflows, enhance customer and employee experiences, and boost efficiency across all business units. Creatio enables non-technical users to create powerful business apps without coding with its no-code UI builder, and drag-and-drop visual design tools. Additionally, Creatio provides a marketplace of ready-to-go solutions, connectors, and templates for various use cases. Creatio platform is built on a modern technology stack, which offers maximum degree of freedom to integrate the platform within your organization’s digital ecosystem. Today, thousands of customers launch millions of CRM, operational, and industry workflows with our platform every day in 100 countries! Creatio is recognized as a Leader and Strong Performer in multiple Gartner and Forrester reports. Creatio is headquartered in Boston, MA. We have 700 employees in six offices and a local presence in 14 countries. Creatio has long-lasting relationships with some of the world’s most successful organizations including AMD, Bayer, Kraft Heinz, Visteon, Société Générale Group, BNP Paribas Group, and many others.
Most popular feedback for ActiveCampaign
ActiveCampaign has been a huge help for me as a solopreneur seeking to attract and communicate with clients. I regularly use the client relations management function, the automations, the deals, and the campaigns.
Erica M.
About ActiveCampaign
ActiveCampaign was built on the idea that an excellent customer experience must go beyond the traditional marketing touchpoints, like email. Delivering a personalized, high-touch experience is easy in the very beginning, but as a business grows— adding channels, additional teams, locations, customer segments, etc.— the complexity of managing relationships is too much, and that personalized connection doesn’t scale (this is why we’ve all received sales emails for products we already own, been asked to review a product we returned, or had disjointed experiences across success reps while trying to resolve a support ticket, etc.) This is why email marketing, marketing automation, service and support tools, and CRMs end up wasting time for organizations instead of supporting their growth. With ActiveCampaign, and the customer experience automation (CXA) category, we are removing the silos between data sources, communication channels, and teams, and helping businesses scale their 1-1 personal customer relationships through connected experiences that span the customer lifecycle. This enables businesses to automate a truly personalized experience that feels authentic, so their customer relationships can scale, no matter how large that business grows. What are some of the things you can do with ActiveCampaign? -Automate personalized experiences across all your customer touchpoints -Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach -Customize sends based on almost any parameter, so your messages are always targeted for the right audience -Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer.
Sales Creatio reviews
"Complete solution for CRM and process automation" What do you like best about Creatio? For us the main advantages of Creatio are that the system is flexible and easily customizable. We were looking for replacements for several legacy systems running in parallel (maintaining customer details, invoicing and for CRM and sales matters). We were able to easily adapt Creatio to our requirements and received competent support from the manufacturer and the project partner involved, for example on the subject of interfaces and integrations. Creatio proved to be a powerful system that not only serves as CRM software, but also enables us to structure, control and evaluate processes. Review collected by and hosted on G2.com. What do you dislike about Creatio? There was no Sharepoint integration out of the box. Outlook integration is there, but could be improved. A translation of the user interface into German is available, but incomplete, so that additional work had to be done here. Review collected by and hosted on G2.com. Recommendations to others considering Creatio: Avoid thinking of Creatio as just CRM software. The software has considerably more potential, which should be considered when planning a project. Review collected by and hosted on G2.com. What problems is Creatio solving and how is that benefiting you? We were able to avoid the effort of operating multiple parallel systems (multiple maintenance of data, synchronization of the data, maintenance of the softwares). At the same time, we achieve a better overview and understanding of customer needs.
- Martin B.
"Increased Sales effectiveness" What do you like best about Creatio? Creatio is a highly scalable and customizable solution. We constantly incorporate new ideas turning them into efficient workflows. Review collected by and hosted on G2.com. What do you dislike about Creatio? Creatio Platform fully meets our business needs Review collected by and hosted on G2.com. What problems is Creatio solving and how is that benefiting you? We were looking to better organize our sales team operations, and Creatio has proved to be a great solution to address this issue. With Creatio, we have our customer data consolidated in one place and can access it quickly from any device. Our reps easily schedule visits and manage tasks. The system helps us track team performance and turn data into actionable insights boosting results.
- Stephen F.
"No-code platform for high-quality customer service" What do you like best about Creatio? The system provides you with the tools to create workflows that mirror your business processes. You can configure out-of-the-box solutions and adjust workflows as company requirements change. The Creatio Academy contains articles that educate you on the product, explaining all the steps to navigate the system quickly. Review collected by and hosted on G2.com. What do you dislike about Creatio? What comes to mind for improvement would be more flexible setup of dynamic dashboards that would allow us to change time intervals we need data for. Review collected by and hosted on G2.com. What problems is Creatio solving and how is that benefiting you? We use Creatio for internal and external customer service. The platform allowed building custom workflows to automatically assign agents to a case based on the service type. Creatio is integrated with our ticketing system to manage ticket purchases and returns. Thanks to the integration with hot spots, we have an additional opportunity to collect customer info. Beesender Chatbot helps to interact with our customers and transfer their requests. Dashboards and analytics allow to be hands-on with service efficiency.
- Oleksiy G.
ActiveCampaign reviews
Their Customer Service team, via chat/email, is INCREDIBLE. They address issues immediately and, if they can't answer them immediately, elevate it so it can be rectified as quickly as possible. They are patient, kind and willing to teach when I can't figure something out. Their automations are incredibly simply to activate, and if I am looking to do something more specific, their Customer Service team guides me through the process.
- Kyna W.
I LOVE the user interface and how simple/straightforward things are to use. And if you are new or do not know the depth the Knowledge base with ALL KINDS of resrouces is available. Also, the immidiate chat with the team, Onboarding calls, and monthly follow-ups has been fantastic.
- Tim K.
My feelings on ActiveCampaign are a little mixed. They provide good value and have a pretty quality product. I think they have done an excellent job building the company and steering investment in various ways. (I still wish they would support conditional logic). The user interface is pretty straightforward and it's easy to get new staff up to speed and backend automations are easy to create. When new features are released, they tend to be very stable (I can't say this about Hubspot).
- William S.
Pros & cons
Sales Creatio
| Pros |
|---|
| Multifaceted and highly customizable unified business solution |
| Rooted in solid CRM functionality |
| Sales Creatio helps SMBs streamline processes from lead management to closing |
| Cons |
|---|
| Relatively short trial period |
| Hefty feature set |
| Customization can be daunting at the outset |
ActiveCampaign
| Pros |
|---|
| Automated flows |
| Ease of building out forms and performing various tasks |
| Hassle-free assign automation. |
| Cons |
|---|
| Confusing features |
| They have problems by viewing the email on the smartphone |
| A bit slow and hanging. |
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