Training and Development Videos: A New Wave of HRM

In a corporate environment, training and development are critical components of Human Resource Management (HRM). They play a pivotal role in ensuring that...

In a corporate environment, training and development are critical components of Human Resource Management (HRM). They play a pivotal role in ensuring that new employees get adequately onboarded, existing team members gain new competencies, and organizations retain talent by continually improving employee performance. In essence, training and development programs cater to learning & development (L&D) needs, fostering a culture of continuous growth and performance enhancement. Learn how to create Training and Development Videos and see examples. Then, try creating one for free!

What is Training and Development?

Training and development involve a series of strategic training activities designed to help employees enhance their Knowledge, Skills, and Abilities (KSAs). These activities range from onboarding for new employees to development programs for seasoned team members, aimed at developing their skills, boosting their productivity, and ensuring their alignment with the company's strategic goals.

An example could be a multinational corporation's program to train its employees on project management. The training program may involve webinars, interactive training sessions, and tutorial materials designed to help employees grasp project management's essential aspects.

Why is Training and Development Important?

Training and development offer myriad benefits to an organization. They help in building a competitive workforce, maintaining high employee engagement levels, boosting retention, and ensuring that employees perform their tasks efficiently and effectively.

From an HRM perspective, training and development form the backbone of talent management. By enabling employees to gain the required competencies, businesses ensure that they are ready to take on new challenges and contribute to the company's strategic goals.

The Five Processes in Training and Development

Training and development generally follow a five-step process:

1. Assessment of training needs: Identify the KSAs that employees need to perform their roles effectively.
2. Designing the training program: Development of training materials based on the identified needs. It may include a combination of different training methods.
3. Delivering the training: Implementation of the training program, which may be in-person or online.
4. Evaluating the effectiveness of the training: Measure how well employees have absorbed the training and applied it in their work.
5. Feedback and Revision: Based on the evaluation, the training program is revised and updated as needed.

The Four Elements of Training and Development

Training and development can be categorized into four elements:

1. Training: A short-term process designed for the acquisition of specific KSAs, often for new employees during onboarding.
2. Education: Long-term, focusing on career development and future roles.
3. Development: A broad, ongoing process that focuses on personal growth.
4. Learning: An ongoing process of acquiring knowledge through various methods like eLearning, tutorials, webinars, etc.

Developing a Training Video: The Seven Steps

Training videos have become a crucial part of employee training and development, thanks to their ease of access and the potential for delivering engaging content. Here are the seven steps to developing a training video:

1. Define your goal: Determine what you want to achieve with the video, like introducing a new process, teaching a skill, etc.
2. Plan your content: Prepare a script and storyboard, ensuring you cover all necessary points.
3. Choose your video format: Decide between animated videos, talking head videos, or interactive videos based on your content.
4. Record your video: Whether it's a full video, a tutorial, or a step-by-step guide, ensure high-quality recording.
5. Edit your video: Use video editing apps to enhance your video's quality and engagement.
6. Add interactivity: Include interactive elements like quizzes, interview questions, etc., to keep the learners engaged.
7. Review and publish: Get feedback, make revisions, and then publish your training video.

Advantages of Training Videos

Training videos offer several advantages:

1. Flexibility: Employees can learn at their own pace and at a convenient time.
2. Consistency: Every viewer gets the same content, ensuring uniform learning.
3. Cost-effective: Reduces the cost associated with in-person training.
4. Engagement: Videos, especially interactive ones, tend to be more engaging than traditional methods.

Best Apps to Create Learning and Development Videos Online

Several apps allow you to create professional-looking training videos. Here are some of the best:

1. Speechify Voice Over: Speechify Voice Over is a powerful voice over app that runs in your browser. with the power of AI, it brings surprising features made simple for anyone to use. Try it free, today!
2. Vyond: Allows you to create animated videos using pre-designed templates.
3. Adobe Spark: Offers extensive customization options for creating unique videos.
4. Camtasia: Excellent for creating tutorial videos with its robust screen recording features.

Training and development form an integral part of HRM. Leveraging training videos, businesses can ensure effective and engaging learning experiences for their employees, driving performance improvement and contributing to organizational success.