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The World of Marketing Video MakerIn today's digital age, visuals reign supreme. The "Marketing Video Maker" is not just a tool; it's a game-changer. Aiding...

The World of Marketing Video Maker

In today's digital age, visuals reign supreme. The "Marketing Video Maker" is not just a tool; it's a game-changer. Aiding businesses in creating captivating content, it has become a quintessential component of online marketing.

What is a Marketing Video Maker?

A marketing video maker is a specialized tool designed for businesses and individuals to create stunning videos tailored for promotional and marketing purposes. Unlike a standard video editor, this tool often comes with ready-made templates, catering specifically to marketing needs, ensuring that users craft high-quality, professional videos with ease.

Why Use a Marketing Video Maker for Your Business?

Incorporating video content into your marketing strategy amplifies your message, making it more memorable. With a marketing video maker, not only do you get to produce high-quality content, but you also ensure that your videos resonate with your target audience, driving conversions and boosting your brand's presence on social media platforms.

Top 7 Use Cases of Marketing Video Maker:

  1. Promo Videos: Launching a new product or service? Promo videos, crafted using a marketing video maker, are short, engaging, and convey your message powerfully, ensuring your audience is hooked from the first second.
  2. Explainer Videos: These are animated videos that break down complex topics into easy-to-understand visuals, perfect for businesses offering unique products or services.
  3. Testimonials: Real feedback from customers can be turned into compelling video content, showcasing the value of your offerings.
  4. Social Media Videos: For platforms like TikTok, Instagram, and Facebook, creating short, engaging videos using customizable templates ensures maximum reach and engagement.
  5. Landing Page Videos: Improve your landing page conversions by integrating a well-crafted video, providing a brief about your product or service.
  6. Video Ads: With the rise of online video ads on platforms like YouTube, using a marketing video maker can help businesses create compelling video content aimed at conversions.
  7. Slideshow Videos: Perfect for beginners, slideshow videos combine pictures, video clips, and voiceover to convey a story or showcase a product.

Marketing Campaign Video VS Simple Marketing Video

A marketing campaign video is a part of a broader strategy, aimed at achieving specific business goals, be it brand awareness or product launch. On the other hand, a simple marketing video can be a one-off video, like an explainer video or a product showcase, not tied to a larger campaign.

Creating a Simple Marketing Video: The Traditional Way

  1. Conceptualize: Determine the purpose of your video. What message do you want to convey?
  2. Scripting: Write a script, ensuring it's concise and engaging.
  3. Storyboarding: Plan your visuals. From transitions to video clips, this step is crucial.
  4. Shooting: Use high-quality equipment to capture your content.
  5. Editing: Incorporate video editing tools, add transitions, fonts, stickers, and ensure the flow is smooth.
  6. Voiceover & Music: Add voiceover and background music to enhance the mood.
  7. Finalize: Review the video, add subtitles if needed, and ensure there's no watermark.

Video Marketing: The AI Way

The future is AI. From selecting video templates to resizing for different social media, AI streamlines video creation. It can analyze user preferences, suggest edits, and even create content based on provided data.

Leading AI Video Generators for Stellar Marketing Content

Speechify AI Video Generator

Speechify

Pricing: Free to try

Create polished videos without any actors or equipment. Turn any text into high-quality videos with AI avatars and voiceovers – in less than 5 minutes. Try Speechify AI Video Generator.

Speechify Avatar Generator Features

  1. All you need is a laptop
  2. No staff. You can create a video in minutes
  3. Use 1 or many AI avatars at no additional cost
  4. Get your video in minutes
  5. Minor to no editing. Zero learning curve.

Speechify is clearly the best option to generate an avatar. While as a stand alone product, it is best in class, it also seamlessly integrates with the Speechify Studio suite of AI products for creators. Try it for yourself, for free!

Magisto by Vimeo

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Magisto is a powerful online video editor that leverages AI to transform your video clips and photos into captivating videos. Designed for small businesses and individual creators, it provides a streamlined process to produce high-quality marketing content.

Cost: Starts at $9.99/month.

Top Features:

  • Smart Video Editing: AI-driven video editing tools for seamless transitions and flawless cuts.
  • Customizable Templates: Wide variety of ready-made templates catering to promo videos, testimonials, and more.
  • Social Media Integration: Directly share your content on social media platforms like TikTok and Facebook.
  • Music & Voiceover: Add a professional touch with voiceovers and a vast music library.
  • Stock Library: Access to high-quality stock videos to elevate your content.

Promo.com

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Promo.com is a robust marketing video maker designed for businesses of all sizes. The platform offers tools to create stunning videos, ensuring maximum conversions.

Cost: Starts at $49/month.

Top Features:

  • HD Video Templates: Choose from thousands of high-quality video templates for your marketing strategy.
  • Social Media Ready: Resize and adapt videos for various social media platforms.
  • Extensive Stock Library: Get access to premium stock videos and music tracks.
  • Text & Transitions: Add customizable fonts, stickers, and smooth transitions to your videos.
  • Tutorials & Support: Comprehensive tutorials for beginners to make their first video seamlessly.

Animoto

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Animoto is a user-friendly video maker that simplifies video creation. Ideal for small businesses and individuals, its intuitive interface ensures a smooth video-making process.

Cost: Starts at $5/month.

Top Features:

  • Drag & Drop: Easily add video clips, photos, and music.
  • Stunning Video Templates: From slideshow to explainer videos, choose what fits best.
  • Customizable Branding: Add watermarks and customize according to your branding.
  • Social Media Sharing: Direct sharing features for social media marketing.
  • Video Editing Tools: Advanced tools for pros, yet simple enough for beginners.

Lumen5

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Lumen5 uses AI to transform articles into engaging video content. Its innovative approach is perfect for content marketers and digital marketing agencies.

Cost: Starts at $11/month.

Top Features:

  • Content Automation: AI recommends scenes, video clips, and music based on your content.
  • Media Library: Access to millions of stock photos and videos.
  • Customizable Video Templates: Adapt ready-made templates for your marketing needs.
  • Branding & Fonts: Ensure brand consistency with customizable fonts and colors.
  • Social Media Optimization: Resize and format for any social media platform.

InVideo

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InVideo lets you create professional videos in minutes. With a plethora of features, it stands out as a comprehensive tool for video content creation.

Cost: Starts at $15/month.

Top Features:

  • Text-to-Video: Convert your articles into high-quality animated videos.
  • 4000+ Templates: A vast array of marketing video templates.
  • Advanced Editing: Dive deep with pro video editing tools and transitions.
  • Collaboration: Team features for streamlined workflow and content creation.
  • Voiceovers & Music: Add depth to your content with voiceovers and a vast music selection.

ClipChamp

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ClipChamp is an online video editor that blends simplicity with powerful features, making video editing a breeze.

Cost: Free basic version; Pro starts at $9/month.

Top Features:

  • AI-Style Transfer: Give your videos unique looks with AI-driven styles.
  • Extensive Templates: From promo to intros, a template for every need.
  • Stock Library: Access to a plethora of stock videos and audio.
  • Fast Export: Quick video rendering for efficient content creation.
  • Customizable Elements: Fonts, colors, stickers, and more to align with your brand.

Crello

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Crello is a graphic design tool that has expanded into video, offering powerful features for creating social media videos and more.

Cost: Starts at $7.99/month.

Top Features:

  • Animated Designs: Create stunning animated videos and posts.
  • Ready-Made Templates: Select from thousands of professional video templates.
  • Stock Library: A rich collection of stock videos and images.
  • Easy Resizing: Quickly resize for various social media platforms.
  • Branding Toolkit: Maintain consistency with customizable branding tools.

Wibbitz

Wibbitz

Wibbitz is a top-tier video creation platform aimed at businesses and agencies, leveraging AI for content optimization.

Cost: Pricing available on request.

Top Features:

  • Automated Video Creation: AI recommends video clips, images, and transitions.
  • Video Templates: Tailored templates for various marketing strategies.
  • Branding Control: Watermarks, fonts, and more for brand-aligned content.
  • Integration: Directly integrate with CMS and social media for streamlined workflow.
  • Collaboration Tools: Work seamlessly with your team for content review and edits.

FlexClip

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FlexClip offers an easy-to-use platform for both beginners and professionals. It covers a range of video content, from promo videos to social media content.

Cost: Free basic version; Pro starts at $4.99/month.

Top Features:

  • Simple Interface: Intuitive drag-and-drop features for easy video making.
  • Rich Media Library: Stock videos, music, and more at your fingertips.
  • Customizable Elements: Add subtitles, voiceover, and custom fonts.
  • Video Templates: A plethora of ready-made templates for various marketing needs.
  • High-Quality Exports: Ensure your videos shine in the best quality across platforms.

Whether you're a seasoned pro or just starting out, these AI video generators offer a suite of features to ensure your marketing content stands out. From video editing to social media optimization, harness the power of AI and let your brand shine.

FAQs

What are the benefits of marketing videos?

Marketing videos enhance your online presence, boost conversions, and offer an engaging way to convey information.

How do you make a video for your business?

Start by conceptualizing, scriptwriting, shooting, and then editing using a video editor or a marketing video maker for a professional touch.

How do you make a marketing campaign video?

Understand your campaign's goal, target audience, and then use a marketing video maker with suitable templates to craft your content.

Difference between marketing video maker and video editing software?

A marketing video maker is tailored for promotional content with pre-designed templates, while video editing software offers general editing tools.

How do you make a marketing video for YouTube?

Identify your audience, use YouTube-friendly templates, incorporate high-quality visuals and voiceover, and ensure the video is engaging from start to finish.

Cliff Weitzman

Cliff Weitzman

Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.