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How Marketers Use Speechify to Make Better Ads and Acquire Customers

Cliff Weitzman

Cliff Weitzman

CEO/Founder of Speechify

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50M+ Users

Modern marketing is driven by research, iteration, and speed. Marketers constantly analyze competitors, study audience behavior, review long-form content, draft messaging, and test variations across channels. As the volume of information grows, traditional text-heavy workflows create friction and slow decision-making.

Speechify Voice AI Assistant has become a powerful tool for marketers who want to move faster from insight to execution. By combining voice-based research, listening, dictation, and contextual AI assistance, Speechify supports the full marketing lifecycle, from audience research to ad copy creation and campaign optimization.

Why is research the bottleneck in modern marketing?

High-performing marketing depends on understanding. Marketers must absorb large amounts of information, including competitor websites, ad libraries, blog posts, customer reviews, earnings calls, whitepapers, and market reports.

Reading everything manually is time-consuming and mentally draining. As a result, research often becomes rushed or incomplete, leading to weaker positioning and generic messaging.

Speechify addresses this problem by turning research into an interactive, voice-first workflow. Marketers can listen to content, ask questions about it, and extract insights without slowing down.

How do marketers use Speechify for competitive research?

Competitive research requires scanning large volumes of content across many sources. Marketers use Speechify to listen to competitor landing pages, blog posts, ad copy, and product documentation instead of reading line by line.

While listening, they can ask Speechify Voice AI Assistant questions such as identifying key value propositions, summarizing positioning, or highlighting repeated claims. This helps marketers spot patterns and gaps faster.

Because Speechify operates directly alongside web content, there is no need to copy text into another tool. Research stays anchored to the source, reducing context switching.

How does voice-based summarization help marketers move faster?

Summarization is one of the most common marketing tasks. Marketers summarize research reports, customer interviews, articles, and internal documents daily.

Speechify’s summaries function as agentic workflows rather than simple text compression. The system identifies key points, filters noise, and delivers concise takeaways optimized for listening or quick review.

This allows marketers to process more information in less time, which directly impacts strategy quality and speed of execution.

How do marketers use Speechify to understand audiences better?

Understanding customers requires listening to how they speak and what they care about. Marketers analyze reviews, forum posts, surveys, and interviews to uncover language patterns and objections.

Speechify allows marketers to listen to this qualitative data instead of scanning it visually. Hearing real customer language often reveals emotional cues and phrasing that are easy to miss in text.

Marketers can then ask Speechify to summarize common themes or explain sentiment across multiple sources, turning raw feedback into actionable insight.

How does Speechify support ad copy creation?

Writing ads is a high-iteration process. Marketers brainstorm hooks, headlines, body copy, and calls to action across multiple formats.

Speechify’s voice typing dictation allows marketers to speak ideas naturally and generate clean copy quickly. Instead of thinking about structure upfront, they can talk through concepts and refine afterward.

This approach is especially useful for writing multiple variations. Speaking different angles aloud often produces more authentic and conversational ad copy compared to typing from scratch.

Why is listening important for refining messaging?

Hearing copy read aloud exposes weaknesses that are easy to miss on screen. Awkward phrasing, unclear value propositions, and unnatural flow become obvious when listened to.

Marketers use Speechify to listen to ads, landing pages, and email drafts before publishing. This improves clarity and ensures messaging sounds natural to real audiences.

Listening is particularly valuable for video scripts, audio ads, and podcast sponsorship reads where tone matters.

How do marketers use Speechify for content and funnel research?

Marketing funnels rely on content at every stage, from awareness to conversion. Marketers research blog posts, case studies, competitor funnels, and educational material to inform strategy.

Speechify allows them to listen to long-form content while multitasking, then ask contextual questions about structure, arguments, or missing elements.

To learn more, you can watch our YouTube video on Voice AI Recaps: Instantly Understand Anything You Read or Watch, which demonstrates how marketers quickly extract insights from articles, videos, and research.

How does Speechify reduce context switching for marketing teams?

Context switching is one of the biggest productivity drains in marketing. Moving between browsers, documents, chat tools, and AI assistants interrupts flow.

Speechify Voice AI Assistant works alongside the content marketers are already viewing. Research, summarization, and drafting happen in the same environment.

This continuity allows teams to move from research to copywriting without breaking focus, which is critical during campaign planning and launch cycles.

Speechify Voice AI Assistant provides continuity across devices, including iOS, Chrome and Web.

How do marketing teams use Speechify collaboratively?

Marketing is rarely a solo effort. Teams collaborate on strategy documents, creative briefs, and messaging frameworks.

Speechify supports collaboration by enabling team members to listen to shared documents, review drafts aloud, and dictate feedback quickly. This speeds up review cycles and reduces miscommunication.

Listening to strategy documents together also helps align teams around key messages and goals.

Why is Speechify valuable for performance marketing and growth?

Performance marketers rely on constant testing and learning. They review metrics, research new angles, and iterate quickly.

Speechify helps growth teams process research faster, generate copy variations by voice, and refine messaging without slowing down. Faster insight leads to faster testing, which compounds over time.

By reducing the friction between analysis and execution, Speechify supports continuous optimization.

How does Speechify compare to chat-based AI for marketing work?

Chat-based AI tools are useful for brainstorming, but they often require marketers to reformat context and type detailed prompts.

Speechify allows marketers to speak naturally, listen actively, and interact with content directly. Instead of asking an AI to create ads in isolation, marketers build messaging based on real research and understanding.

This leads to stronger positioning and more authentic customer communication.

What does availability look like for marketing teams?

Speechify Voice AI Assistant Chrome Extension provides continuity across devices, including iOS, Chrome and Web.

FAQ

How do marketers use Speechify for research?

Marketers use Speechify to listen to competitor content, summarize research, and extract insights through voice-based interaction.

Can Speechify help with ad copywriting?

Yes. Voice typing allows marketers to generate ad copy quickly and refine it by listening.

Is Speechify useful for content marketing?

Yes. It supports research, summarization, drafting, and review across blogs, landing pages, and campaigns.

Does Speechify replace traditional AI writing tools?

No. It complements them by focusing on voice-first research and drafting rather than chat-based generation alone.

Who benefits most from using Speechify in marketing?

Growth marketers, performance marketers, content strategists, and anyone who relies heavily on research and iteration benefit the most.


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Cliff Weitzman

Cliff Weitzman

CEO/Founder of Speechify

Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.

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About Speechify

#1 Text to Speech Reader

Speechify is the world’s leading text to speech platform, trusted by over 50 million users and backed by more than 500,000 five-star reviews across its text to speech iOS, Android, Chrome Extension, web app, and Mac desktop apps. In 2025, Apple awarded Speechify the prestigious Apple Design Award at WWDC, calling it “a critical resource that helps people live their lives.” Speechify offers 1,000+ natural-sounding voices in 60+ languages and is used in nearly 200 countries. Celebrity voices include Snoop Dogg, Mr. Beast, and Gwyneth Paltrow. For creators and businesses, Speechify Studio provides advanced tools, including AI Voice Generator, AI Voice Cloning, AI Dubbing, and its AI Voice Changer. Speechify also powers leading products with its high-quality, cost-effective text to speech API. Featured in The Wall Street Journal, CNBC, Forbes, TechCrunch, and other major news outlets, Speechify is the largest text to speech provider in the world. Visit speechify.com/news, speechify.com/blog, and speechify.com/press to learn more.