How to use voice overs for marketing

Many elements go into crafting excellent marketing content. You might have noticed that advertisements, explainer videos, commercials, and promotional videos all have a professional-sounding voice over that goes along with the visuals.

Voice acting is a crucial component that defines the tone of your marketing material. It also helps engage the audience so they trust your brand message. Marketing efforts become more rewarding with the proper voice over talent narrating them.

In this article, you’ll learn about how to use voice overs for marketing, their benefits, and some of the best software available for the job.

How can voice overs be used for marketing?

There are multiple ways you can use a professional voice-over artist to boost the final product of your voice over marketing strategies. But it’s important to first discuss the different formats that use voice overs. This will help you choose the appropriate type for your target audience.

• Voice overs for YouTube videos —Many marketers turn to YouTube as a platform for their content posting. A good voice over on these videos establishes a consistent brand tone, provides context for your content, and also drives view numbers up by making videos more engaging. A successful voice paired with useful visuals can help your video amass a greater number of subscribers willing to listen to your brand’s message.

• Voice overs for podcasts — Voice overs can be used to heighten and polish the quality of podcasts as well. The listening experience of this growing entertainment forum is made much more user-friendly with a consistent and high-quality voice. With attractive narration, users will become much more receptive to any promotions and marketing efforts involved in the production of the podcast.

• Voice overs for ads — Hiring voice over actors is good for the overall quality of advertisements, no matter what the medium is. That’s why many companies turn to professional voice over services for their social media marketing ads. It can help the audience relate to the message, capture attention, build trust, and convey emotion, all while improving brand tone and image.

Benefits of voice overs

There are numerous benefits using a professional voice over can bring to your marketing. They include:

• Bringing in potential clients

• Establishing a consistent brand tone

• Building trust with your audience

• Better accessibility and user experience

Overall, engaging voice overs allow your brand to stand out on the market. They make your marketing messages feel more human and allow your audience to relate to your brand. It’s more attractive to prospects to listen to a smooth-sounding narration than it is to have to read words off a screen for example.

Different types of voice overs

Using your voice

If you believe your tone of voice can suit the marketing content, you can use it for the voice over. This eliminates the need to spend money on a professional. However, bear in mind that you need to have access to a recording studio or equipment to properly create voice overs. If you need varying tones, it may be better to hire a professional voice actor.

Hiring a professional voice actor

Many choose to hire a pay-to-play professional voice actor to narrate the content of their businesses. This can be beneficial because voice actors often have years of experience in multiple aspects, such as character voices, video games, audiobooks, and other voice over jobs. The result is a high-quality polished product that can help drive marketing results. With their expertise, professional voice actors can tailor their performance to suit the goals of your business and your product. Some choose freelancers for a specific project, but companies that regularly turn out content may prefer hiring a voice actor full-time.

Where to find voice over work

There are multiple platforms and voice over businesses where you can hire both freelancers and professionals in the voice over industry. Some of these include:

• Indeed — Indeed allows you to find voice over talent and other work through job listings, reviewing resumes, and sampling portfolios for the perfect candidate. The platform isn’t specifically for the voice over industry, but there are many professionals in the field on the website.

• Upwork — This is a freelancing platform where you can find work in any field, including voice overs. Upwork allows users to directly hire a voice actor with a profile or post a listing.

• voices.com — The platform is specifically made to connect businesses with professional voice over talent. The website allows you to browse, sample, and directly hire actors that have expertise and experience in specific fields of voice acting.

• LinkedIn — Many people use LinkedIn for networking and it makes finding voice talent easier by allowing you to connect directly with professionals from the industry. Using LinkedIn will give you a wide range of choices and skill levels to choose from.

Using a voice over generator

Sometimes voice actors can be expensive. If you want to efficiently record a high volume of content under a deadline, ai voice generator can perform an excellent job.

Which voice over software is best?

There are multiple software programs and platforms that can help create lifelike voice overs for marketing content, such as explainer videos, ads, and promos. Good software should have text to speech functionality, high-quality voices to choose from, and should come with customizable options.

Murf AI

Murf AI is one of the older software tools for speech synthesis on the market. It has many options to choose from and lower pricing. Unfortunately, the voices on Murf AI sometimes sound robotic, not fulfilling the lifelike aspect many need for their content.

Resemble AI

Resemble AI uses speech synthesis to create naturally-sounding voices with accurate pronunciation. The cloning technology provides users with voices that sound like real individuals, making the final product more authentic.

Play.ht

Play.ht is all about the user experience. The layout of this convenient voice over creator is easy to use, and the options are all readily available to make customized voices. Play.ht is mostly used for e-learning, and it has multiple pricing plans, making it a cost-effective option for those looking for an easily integrated tool.

Speechify Voice Over Studio

Are you tired of spending a fortune on marketing materials? Look no further than Speechify Voice Over Studio. With over 200 realistic voice options, customizable speed and tone, and the ability to add background music, Speechify makes it easy to create engaging and professional marketing materials in no time. Say goodbye to the days of shelling out big bucks for professional voice actors and hello to a world of creative marketing at a fraction of the cost.

Whether you’re creating ads, explainer videos, or social media content, Speechify has got you covered with a wide range of voices and accents to choose from. Give Speechify Voice Over Studio a try today and see how easy and fun marketing can be.

FAQ

How can a text to speech voice generator help my marketing campaign?

A text to speech voice generator, such as Speechify Voice Over Studio, can help you create voiceovers quickly and easily without the need for a professional voice actor. This can save your business time and money.

How do I choose the right text to speech voice generator for my marketing project?

Look for a generator that offers a natural-sounding voice that matches your brand tone and style. Test the generator with your script to ensure the output meets your expectations. It should also be customizable and convenient.