Do you need a voice actor for online ads? Read on to find out why your online ad might benefit from a voice actor and where to find the best voice-over talent for the job.
Voice-over is an excellent way to make your online adverts more appealing and draw the attention of potential consumers. Adding a narrator can make your ads feel more personal and, thus, connect on a level with viewers that mere written words can’t.
But finding the right voice for your online ad is key. The appropriate narration can take the ad from being a routine sales pitch to a trusted source. Fortunately, locating the right voice actor for online ads is easy these days, as there are many websites dedicated to bringing voice over actors and potential clients together.
Why online ads benefit from voice acting
Voice-over talent is used for advertising in every form of media that features audio ads, such as TV commercials, radio ads, jingles, websites, social media posts, and many others. However, people are more likely to scroll through the newsfeed on their preferred social media platform than turn on the radio or TV for information today. That increases the relevance of effective online ads.
Soft-sell vs. hard-sell online ads
Online ads can be both soft sell and hard sell. Hard-sell ads are direct and aim to create a sense of urgency and excitement in the potential consumer. They list all the reasons why the customer should buy the product or use the service and try to persuade them to do it right away.
Contrary to hard-sell ads, soft-sell online ads have a more light-hearted approach. They focus on building trust with the customer by providing valuable information without directly pushing a service or product.
This second type has become more popular in recent years due to consumers’ increasing resistance to aggressive marketing strategies. That is where the importance of a good voice-over artist plays a huge role. Voices that sound pleasant are essential for soft-sell online ads, and a good voice-over can give more appeal to your product.
Pre-roll online ads
Pre-roll ads are a popular marketing strategy. These online ads are short videos that play right before the ones that a potential consumer has clicked to watch. They’re more effective than mid-roll or outstream video ads because viewers are more likely to sit through a short ad to get to the content they want to see. Even if the viewer skips the ad, they’ve already been exposed to your product or service.
Still, with the right voice-over artist, you can ensure that the viewer or listener stays throughout the whole video or audio and expose them to your brand more successfully.
Where to find online advertisement voice actors
There are plenty of places where you can find voice actors, including those for commercial voice-overs.
Voices.com
On Voices.com, you can find professional voice actors and help your brand reach cut-through status. The website allows you to post job ads or find the right voice-over talent for your voice-over projects among more than 2 million talents. If you need an ad in a language other than English, Voices.com offers actors fluent in one of more than 100 languages.
You can choose different voice roles for your online ads, such as the announcer, auctioneer, therapist, etc. There are even different voice styles like emotional, dynamic, soft-spoken, authoritative, and similar. In addition to online ad voice-over, Voices.com also offers voice-over for audiobooks, dubbing, podcast, eLearning, explainer videos, video games, and more.
Backstage
Backstage is a great place for finding voice-over talent, including commercial voice-over actors that can help you create engaging ads and reach your target audience. You can find top talent based in major cities of the United States or widen your search to other countries around the world.
You can find voice talent of any age, gender, language, accent, and skills and filter them by their union status or search them by name and keyword.
Voice123
Voice123 will ensure you find the perfect voice talent for your online ad. More than 250,000 jobs have been posted on this platform, and your project can easily be next. You can filter the voices by language, age, gender, union status, and purpose.
If you’re not sure which voice best fits your project’s needs, you can listen to voice samples. Once you choose the talent for your voice-over, you can pay them directly on the website, with no third parties involved.
Voice Crafters
If you’re looking for talents with proven experience as commercial voice actors, Voice Crafters may be the right place. The platform offers pre-screened, professional voice actors, so you can rest assured that your online ad will be of the best quality.
Most projects take up to 24 hours to finish, so with Voice Crafters, you won’t have to worry about deadlines. You can find voice-over in 80 languages and localize your ad for a target market with voice talent that will ensure to pick up all of its local nuances.
Produce high-quality online ad voice-overs with Speechify
If you want to make voice-overs faster and without much difficulty, try a voice-over generator like Speechify, a text to speech service that allows you to make excellent natural-sounding narration for your online ads.
The website offers over 120 voices that you can use for your ads, including some celebrity voices like Snoop Dogg and Gwyneth Paltrow. If you want to give your audio more authenticity, you can request a custom voice.
Speechify is available online and on multiple devices, so you can try it for free today and make your first voice-over.
FAQ
How do you become a voice actor for ads?
Doing voice-over for local ads and commercials is usually how most voice-over artists begin their careers. You can become a voice actor for ads by taking voice-acting classes, working with voice-acting coaches, auditioning for ads that need voice-overs, and posting demos on websites that host beginner voice actors.
How much do voice actors for ads get paid?
A voice actor’s salary depends on the type of ad. Local radio commercials that last 30-50 seconds can earn them about $100, while the pay from doing a national TV commercial can go up to $10,000.
Who is the voice actor for Amazon ad?
Jeff Bezos is the voice of Amazon adverts.
Who is the most popular voice actor for ads?
Morgan Freeman has voiced some of the most popular ads, such as the VISA ad.
What is the voice actor for the TV show “The Voice”?
For the U.S. version of “The Voice,” the voice-over is done by Carson Daly.
What are some examples of ads for which you would need a voice actor?
Examples of ads where you’d need voice-over talents are radio commercials, television commercials, promotional posts on social media, jingles, and much more.
