ActiveCampaign

Category: Automation Software Tools

Industries: Marketing, Financial, Technology, Business

ActiveCampaign was built on the idea that an excellent customer experience must go beyond the traditional marketing touchpoints, like email. Delivering a personalized, high-touch experience is easy in the very beginning, but as a business grows— adding channels, additional teams, locations, customer segments, etc.— the complexity of managing relationships is too much, and that personalized connection doesn’t scale (this is why we’ve all received sales emails for products we already own, been asked to review a product we returned, or had disjointed experiences across success reps while trying to resolve a support ticket, etc.) This is why email marketing, marketing automation, service and support tools, and CRMs end up wasting time for organizations instead of supporting their growth.

With ActiveCampaign, and the customer experience automation (CXA) category, we are removing the silos between data sources, communication channels, and teams, and helping businesses scale their 1-1 personal customer relationships through connected experiences that span the customer lifecycle. This enables businesses to automate a truly personalized experience that feels authentic, so their customer relationships can scale, no matter how large that business grows.

What are some of the things you can do with ActiveCampaign?

-Automate personalized experiences across all your customer touchpoints
-Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach
-Customize sends based on almost any parameter, so your messages are always targeted for the right audience
-Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer.

20M+ Downloads
5/5

#1 in Magazines & Newspapers

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Highlights

Pricing
Lite
$9
Per Month - Paid Yearly
Plus
$49
Per Month - Paid Yearly
Professional
$129
Per Month - Paid Yearly
Enterprise
$229
Per Month - Paid Yearly
Pros Cons
Automated flows Confusing features
Ease of building out forms and performing various tasks They have problems by viewing the email on the smartphone
Hassle-free assign automation. A bit slow and hanging.

Address

Chicago, Illinois, United States

ActiveCampaign reviews

Their Customer Service team, via chat/email, is INCREDIBLE. They address issues immediately and, if they can't answer them immediately, elevate it so it can be rectified as quickly as possible. They are patient, kind and willing to teach when I can't figure something out. Their automations are incredibly simply to activate, and if I am looking to do something more specific, their Customer Service team guides me through the process.

- Kyna W.

I LOVE the user interface and how simple/straightforward things are to use. And if you are new or do not know the depth the Knowledge base with ALL KINDS of resrouces is available. Also, the immidiate chat with the team, Onboarding calls, and monthly follow-ups has been fantastic.

- Tim K.

My feelings on ActiveCampaign are a little mixed. They provide good value and have a pretty quality product. I think they have done an excellent job building the company and steering investment in various ways. (I still wish they would support conditional logic). The user interface is pretty straightforward and it's easy to get new staff up to speed and backend automations are easy to create. When new features are released, they tend to be very stable (I can't say this about Hubspot).

- William S.

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Speechify is the #1 audio reader in the world

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4.6/5

20M+ downloads

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