Adroll

Category: Automation Software Tools

Industries: Marketing, Financial, Technology, Business

AdRoll is a marketing and advertising platform that helps ecommerce brands grow revenue and save time on one streamlined platform. Make display, social, and email advertising work together and more effectively structure, measure, and optimize your marketing efforts. Powered by industry-leading automation and personalization, the AdRoll platform’s machine learning analyzes real-time advertising data to get customers buying. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 140,000 brands since 2007. AdRoll is a division of NextRoll, Inc. and is a remote-friendly company with offices in San Francisco, Dublin, New York City, Salt Lake City, and Sydney. Get started today at www.adroll.com.

20M+ Downloads
5/5

#1 in Magazines & Newspapers

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Highlights

Pricing
Starts from $40 per month
Pros Cons
Variety of advertising media types and sizes I'm not sure I trust AdRoll's attributed "revenue"
Variety of audiences you can choose from to advertise to It appears to be significantly overcalculating its effectiveness.I find the interface a bit confusing in a few places like if you want to see reporting for specific audiences split out.Switching between editing campaigns and viewing campaign metrics is a bit confusing.
The interface is pretty up to date and easy to use

Address

201 California Street 5th Floor, Suite 500 San Francisco, CA 94111

Adroll reviews

"To design, improve and distribute targeted advertising." What do you like best about AdRoll? Like AdRoll can enhance your ads with interactive elements like product placement, fonts, custom animation, and calls to action. You can generate personalized dynamic ads for users based on their browsing history and the products they enjoy. I can use demographic and affinity targeting to find people who are most like our consumers based on what we already know about them. Customers can be categorized based on activities performed, viewed, and previous purchases. Review collected by and hosted on G2.com. What do you dislike about AdRoll? In comparison to its rivals, AdRoll has relatively high subscription costs. As a result, conversion tracking could use some improvement. In addition, the reporting system can be improved. It might be easier to use the same photos for different campaigns. The offer approach could contain other alternatives. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? You can use AdRoll to target or block customers based on their behavior by tracking various intent signals. Each delivered ad impression provides reporting and analytics to examine real-time data on campaign activity and pricing. AdRoll supports sponsored posts, promoted tweets, app install ads, lead generation cards, and standard mobile web ad formats.

- Rosemarie P.

"You can reduce the cost of promotion with your banner ads." What do you like best about AdRoll? I like the dynamic ad builder made possible by AdRoll, which helps us ensure that all of our marketing is effective. On Facebook, you can target ideal prospects. Helpful in examining consumer behavior You can modify your messages to attract as many customers as possible. Marketing campaigns can be done through social media ads, emails, and videos. You can gain insight into the typical customer path to help you maximize revenue from each customer. Review collected by and hosted on G2.com. What do you dislike about AdRoll? I think the reporting structure needs to be improved. It would be advantageous to provide more bidding strategy alternatives. Conversion-based campaigns should be included because they are so helpful. Conversion tracking may be made more efficient. Poor customer service persists. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Consolidation of display campaigns across many publishing networks can be simplified. No matter where they are, it ensures that our clients and prospects are chosen. It allows you to use automated emails and remarketing campaigns to reduce and win back cart abandoners. With easy-to-launch campaigns, you can distribute offers, introduce new products, and prompt customers to make additional purchases.

- Adika S.

Aug 19, 2022 "AdRoll for marketing agencies" What do you like best about AdRoll? Adroll has empowered our agency to run retargeting campaigns for our clients without involving a third-party digital agency. This has allowed us to serve our clients better. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Sometimes, customer service can be challenging. I believe it is outsourced to another country which introduces a language barrier in communication and creates problems. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll solves the problem of needing to work with a third-party digital advertising agency for retargeting campaigns for our clients. We can now do it on our own.

- Dylan S.

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4.6/5

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