Category: Social media Tool
Industries: Social Media, Marketing Business
Founded in 2009 and backed by Bebo founders Michael and Paul Birch, Onalytica is an award-winning influencer marketing software platform that connects brands with topical influencer communities and helps them to scale and structure influencer programs globally. Onalytica provides the software, professional services and consultancy to help clients run successful influencer marketing programs and integrate influencer marketing into their wider social advocacy strategy.
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Very positive. I've had a relationship with them going back to soon after they started up and they've always been keen to develop the service in the directions needed by users. Their customer service is always great and compared to some other, also essential tools, I feel Drax really gets good value from it. The price point is set well so that we can justify it in the mix as a secondary social media monitoring service after Brandwatch.
-Chris W.| Pricing |
|---|
| Contact Onalytica to obtain current pricing. |
| Pros | Cons |
|---|---|
| The insights this software gave us into our existing and potential market influencers was staggering | Initially, the cost was a potential barrier as we were not used to spending such sums with external partners (historically our cost base/budget has been kept to a minimum) |
| Onalytica has helped take us from a brand at the periphery of social media interaction with its customers to one that achieves a market-leading share of voice in our category | We had some internal stakeholder management to go through in order to 'sell in' the potential benefits |
| The flexibility and data-rich content of the tool allows us to quickly and easily display results internally to key stakeholders and keep track of ROI. | However, based on the results we have achieved, this has now proven to be extraordinarily good value and worth the spend in terms of our brand reach, resonance and ROI. |
Unit 6, Baden Place Crosby Row SE1 1YW, London
I like the range of ways we're able to get to know each individual influencer and how they relate to our brand through keywords. The alerts are particularly useful. The main perk of working with Onalytica is the support of their staff
- Marie F. Senior Social Media Manager
Overall my experience has been positive with Onalytica. It's a cost-effective tool and the Onalytica client success team is very responsive and helpful.q
- Ryan B. Global Digital Relationship Marketing Lead: Influencers, Employee
The intitial setup took some time but after a few minutes of tinkering was able to successfully get it up and running.
- Dee E. Enterprise
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