Rumble isn’t a new website. It’s been around since 2013. That’s when it was launched by technology entrepreneur CEO and founder Chris Pavlovski.
In August 2020, Pavlovski felt YouTube was unjustly censoring and pulling select videos which did not conform to YouTubes own set of values and beliefs. In response to his belief, Pavlovsky decided to shift the focus of Rumble. Going forward, he said, Rumble would be a site that allowed creators of videos to freely express thoughts and views, without fear of unjust censorship.
That’s not to say that Rumble doesn’t censor any videos. A video which includes unlawful content, such as pornography or bullying, would not pass the editorial review process.
Rumble would adhere to the principle of free expression and be “immune to cancel culture,” Pavlovski said. Video content creators could post videos on Rumble, which would operate as a “free and open internet” site where users could post videos and free express their views. On Rumble, users would be free from “cancel culture” Pavlovsky said.
And at the same time, users would become profit sharing users, who could make money.
Rumble filed an antitrust lawsuit against Google Search in January 2021, claiming it controlled search results, meaning users searches didn’t freely explore all results. The lawsuit is ongoing.
Meanwhile, the use of the Rumble video platform grows. In 2021, there were 36 million average users per month. That’s an increase from 1.6 million users per month in 2020. In January 2022, Rumble had 39 million users. -Lisa Prince