Social Standards

Category: Social Media tools

Industries: Business, Marketing, Social Media

Social Standards is a comparative analytics platform transforming billions of social data points into benchmarked insights about every brand, product, feature, and trend consumers talk about.

Innovative brands and investors use our data to make strategic decisions around product development, competitive differentiation, investments, and M&A opportunities so they can get ahead and stay ahead of the competition.

Founded in 2015 by veterans from Dolby and Gracenote, Social Standards has raised venture funding from the Band of Angels, TPG Growth, and has a strategic investment from their pioneer customer, e.l.f. Cosmetics.

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Highlights

Pricing
Contact for a Quote
ProsCons
Great websiteCannot be used in mobile
Affiliated with lot of companyHard to navigate for newbies
Eye pleasing website.Secretive about general informations.

Social Standards reviews

"At J&J, we looked for quite some time to find a social analytics tool that would bring quality customer insights in real time, that would be easy to be used by all, and that would help us develop the right concepts and products for the future, reducing our development time. When we met with Social Standards, we felt they were the perfect partners for our needs and we have been using their tools and services with great benefits."

- Sebastien Guillon, CEO, Michel at Augustin (former Global President J&J)

"When we think about what we need to do with a product category and how to grow it, by and large our teams look at IRI data to determine which price points and brands are growing, then they infer why they’re growing. Because there’s no attributes in IRI, there’s no real way to understand WHY something might be growing, so we use Social Standards to help dissect and get more granular on the WHY. Social Standards helps us understand: Which brands are winning and why? How is the subcategory performing vs. the larger category? What’s driving growth or decline?"

- Elizabeth Harris, VP Strategy, Constellation Brands

"Social Standards delivers unparalleled insights about brands, products, trends, and influencers. At Prelude, we consider our partnership with Social Standards to be invaluable as we evaluate the market. We believe that they are a true competitive advantage for the brands they work with."

- Alicia Sontag, Partner, Prelude Growth Partners

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