Act-On vs Avo Assure

Side-by-side comparison of features, reviews, pricing and more

Act-On

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users.

Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users.

Avo Assure

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

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20M+ Downloads
5/5

#1 in Magazines & Newspapers

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Act-On reviews

ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again.

- Richard A.

The ease of reporting and how well it integrates with Salesforce

- Michael D.

A full feature digital marketing platform that's well integrated with other CRM platforms, but at a modest price.

- Krystal M.

Avo Assure reviews

Avo Assure is a a great Automation tool using which both desktop and web-based applications can easily be Automated. Click and Add, create an object, and Iris methods are used for object identification. Generic Keywords decrease scripting time. Reports generated by the tool help us to analyse the test results.

- Narayana K.

"This enterprise software testing tool is so far the best tool in terms of performance and quality. This tool has enhanced the process and user effort in an easy way. It can be easily used in large-scale applications and generate effective results. Since its interface is very user-friendly, it is the best to fit a lot of different industry types." One of the best features of the Avo Assure tool is that it helps to manage the test data very efficiently. Most of the time, Test teams struggle with the data. But with Avo, it had been an effortless task to increase productivity. It also supports Hybrid Automation with such ease.

- Vijay M.

The tool is keyword-driven. If you have logic in mind, it is easy to convert it to script using a vast collection of easy-to-understand keywords.

- Shweta M.

Pros & cons

Act-On

Pros
Easy to use
Starts providing working data immediately
Great support and product learning program.

Cons
Metrics are just a bit confusing
Could have better designed templates for emails and landing pages
The forms aren't dynamic.

Avo Assure

Pros
The tool is keyword-driven
Easy to use
Easy to manage with recovery and integration features.

Cons
Report size is big and it will be difficult for debug
Updating an existing mind map is difficult
A short basic training requires for understanding the tool features.

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