Act-On vs Customer.io

Side-by-side comparison of features, reviews, pricing and more

Act-On

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users.

Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users.

Customer.io

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Basic - $150 per month

Premium and Enterprise - Request for a quote

20M+ Downloads
5/5

#1 in Magazines & Newspapers

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Act-On reviews

ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again.

- Richard A.

The ease of reporting and how well it integrates with Salesforce

- Michael D.

A full feature digital marketing platform that's well integrated with other CRM platforms, but at a modest price.

- Krystal M.

Customer.io reviews

What I really like is that we use our own database as the single source of truth, and not the email platform database which is never up to date. With Customer.io we use real-time data from our own platform (B2B SaaS) which helps me as a marketer to always communicate with customer segments in the best possible way. Customer.io provide lots of options to filter based on segments and rules which comes in very handy when you want to create cool workflows. Overall, extremely happy with the platform.

- Max V.

Great tool. Not made for beginners but if you are willing to spend time on masterising, I highly recommend. I have been using it in several companies for the past 5 years.

- Nessim M.

I don't find this product very easy to use but it's one of the best so far I've used in the email automation space.

- Shilpa S.

Pros & cons

Act-On

Pros
Easy to use
Starts providing working data immediately
Great support and product learning program.

Cons
Metrics are just a bit confusing
Could have better designed templates for emails and landing pages
The forms aren't dynamic.

Customer.io

Pros
Lets you create email flows without knowing code
Easy to create nice looking newsletters
Can easily segment users as many ways as you want

Cons
Price is quite expensive for Premium or once you get into high volumes of contacts
Depending on how you'll use it, it may require some help from developers to set up
Despite the support being great, you have to email them, there's not chat feature.

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Speechify is the #1 audio reader in the world

Get through books, docs, articles, PDFs, email – anything you read – faster.

4.6/5

20M+ downloads

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