Act-On vs Emma

Side-by-side comparison of features, reviews, pricing and more

Act-On

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users.

Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users.

Emma

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Emma Lite - $99 per month

Emma Essentials - $159 per month

Emma for Teams - $249 per month

20M+ Downloads
5/5

#1 in Magazines & Newspapers

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Act-On reviews

ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again.

- Richard A.

The ease of reporting and how well it integrates with Salesforce

- Michael D.

A full feature digital marketing platform that's well integrated with other CRM platforms, but at a modest price.

- Krystal M.

Emma reviews

We are able to send newsletters that do not get flagged as junk. Through Emma, we can create campaigns when we have a lot of time on our hands or when our upcoming schedule is going to be tough and we can save these campaigns to be used later. We have been able to send emails to a large number of our customers and team members. We can also easily update our newsletters and emails. We have been able to remain in touch with our customers and staff. Emma is a great tool for launching email marketing campaigns. it is also more affordable as compared to many other marketing tools in the market. Moreover, it offers great customer service. The customer care team tries its best to resolve all of our queries as soon as possible. I recommend using this tool to everyone who is having a hard time in marketing.

- Hussain H,

Emma has been a helpful tool for our organization. We recognize that students get inundated with emails so using Emma allows us to be more strategic and create messages that are more engaging to students.

- Christian B.

We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department.

- Keith O.

Pros & cons

Act-On

Pros
Easy to use
Starts providing working data immediately
Great support and product learning program.

Cons
Metrics are just a bit confusing
Could have better designed templates for emails and landing pages
The forms aren't dynamic.

Emma

Pros
Support is pretty helpful and easy to get connected with
Emma has a very robust format and capability
It allows us to post video change design formats and use our original work
I really like the email editors and ability to create segments based on your data."

Cons
The customer support is hard to find once you are in the site, which is insane
It is drag and drop, to a point
You can use links, but you can't put documents in your emails
We were never notified of the issue, only later receiving a sizeable bill in which we were charged per contact that exceeded our contract."

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4.6/5

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