Side-by-side comparison of features, reviews, pricing and more
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users.
Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users.
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
ETrigue (up to 1,000 email records)
ETRIGUE (UP TO 100,000 email records)
ETRIGUE (UP TO 30,000 email records)
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You can do a lot with Act-On, so long as you know how to use it. It integrates well with SalesForce and is really useful for tracking engagement and behavior via email and web pages.Justin D.
Act-On’s growth marketing automation platform is built by and for marketers. Act-On is simple to implement, easy to use, and supported by the strongest, most reputable services team in the industry. Developed to help businesses scale, our growth marketing platform delivers all the automation a marketer needs to optimize their websites, forms, landing pages, email and multi-channel marketing. Whether you’re building simple or large-scale outreach and communications workflows, we enable best practice buyer engagement, scoring, segmentation, lead transitions to sales, and long term customer marketing. And as your programs excel and grow, Act-On is here to scale and support you as you integrate CRM, BI tools, and other marketing technologies, integrated webinar strategies, social marketing, SMS messaging, and strategic campaigns.
Marketing Automation at it's best What do you like best about eTrigue? It's hard to pick a favorite feature. The ease of building assets and campaigns is great. But then the downstream analytics and insights into how your specific prospects and customers are interacting with your emails and your web site are invaluable. The team at etrigue is super helpful as well. If I ever have an issue or get stuck on something they are on it. I think every marketing team should be on this platform. Review collected by and hosted on G2.com. What do you dislike about eTrigue? I understand why but I wish onboarding was a little quicker. Expectations these days are that everything is plug and play. The process is worth it here though. If you are a marketer that doesn't understand the IT side of the onboarding you will need to engage a partner/vendor to help you (i.e. if you don't know how to setup a subdomain or an SSL cert you'll need help). Review collected by and hosted on G2.com. Recommendations to others considering eTrigue: Use your account support team they provide so much help and guidance if you're feeling stuck. Review collected by and hosted on G2.com. What problems is eTrigue solving and how is that benefiting you? We succeed in Lead Gen, customer nuturing, and communications analytics.Corey D.
eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.
ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again.
- Richard A.
The ease of reporting and how well it integrates with Salesforce
- Michael D.
A full feature digital marketing platform that's well integrated with other CRM platforms, but at a modest price.
- Krystal M.
"Marketing Automation that Makes Sense" What do you like best about eTrigue? DemandCenter by eTrigue offers flexibility that is non-existent in other MAP systems. From the incredibly easy to use email and Landing Page templates to the form builder, eTrigue has constructed a "wunderkind" of an MA system to be used by everyone who seeks to learn marketing automation in both theory and in execution. One of the things that makes eTrigue so successful is their customer support. It's simply what tech support was 40 years ago......responsive and of high quality/value. The eTrigue support team gets all over issues without delay and they give you a resolution same day or an ETA for a fix, or an immediate work around. They do not pretend that it's a perfect world/product and that approach is refreshing. Without that level of support we couldn't be successful. It's quite an achievement.
- Jeffrey E.
"Great Product With Full Feature Set" What do you like best about eTrigue? Simple product to use with lots of features. Integrates with most CRM tools as well as Webinar solutions. Easy to read reports which give a great insight into website visitors and their actions (pages visited, length of stay on each page, etc). Nice email creation tools and simple to build nurture campaigns.
- David G.
"We use eTrigue's DemandCenter for B2B almost daily, for 5 years - and it's great!" What do you like best about eTrigue? This is the perfect tool for those that like ultimate freedom/flexibility when designing their marketing automation (MA). eTrigue's "DemandCenter" application keeps up with all of the best MA tools out there, but has a few key features and speedy interface that make me recommend it above others, if you value your time. Specifically, the UI is not a 'wizard/guided/steps' kind of approach. Instead, you have all of the options/criteria/actions available to you, and you can speedily compile lists and campaigns. So once you know where everything is, you can really hum along without constant interruptions or multiple screens of setup. The same UI components (for the list building criteria, for example) is the same/consistent in other parts of the application. Like the reports builder or criteria for actions/triggers within campaigns. So once you've learned it in one location, it is intuitive to use in other areas. Data/contacts visibility and hygiene also seems easy, due to this setup. You can quickly review your database, applying filters for drilled-down views. Wildcards and boolean functionality available throughout to be able to see what you really want to see. But, above all else, eTrigue has the best support I've ever experienced for a SaaS / online app. They're very responsive to tickets, open to new features, and it's always the same group of people that I'm dealing with.
- Jareb C.
|Easy to use|
|Starts providing working data immediately|
|Great support and product learning program.|
|Metrics are just a bit confusing|
|Could have better designed templates for emails and landing pages|
|The forms aren't dynamic.|
|Great on-boarding process for new clientsLearning curve for their system is pretty short and intuitive|
|They provide quite a bit of training and resources.They provide good technical support and are very quick to respond.|
|I wish they could be able to customize URLs for landing pages for better SEO and branding|
|Better SEO functionality and ability to customize those options on landing pages would be nice|
|More useful and better detailed analytics would be nice.|
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