Side-by-side comparison of features, reviews, pricing and more
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users.
Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users.
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
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You can do a lot with Act-On, so long as you know how to use it. It integrates well with SalesForce and is really useful for tracking engagement and behavior via email and web pages.Justin D.
Act-On’s growth marketing automation platform is built by and for marketers. Act-On is simple to implement, easy to use, and supported by the strongest, most reputable services team in the industry. Developed to help businesses scale, our growth marketing platform delivers all the automation a marketer needs to optimize their websites, forms, landing pages, email and multi-channel marketing. Whether you’re building simple or large-scale outreach and communications workflows, we enable best practice buyer engagement, scoring, segmentation, lead transitions to sales, and long term customer marketing. And as your programs excel and grow, Act-On is here to scale and support you as you integrate CRM, BI tools, and other marketing technologies, integrated webinar strategies, social marketing, SMS messaging, and strategic campaigns.
Six Years In and Still Happy What do you like best about Higher Logic Thrive? I've had nothing but a good experience with HL since we signed on. Set-up was a breeze. The system is very intuitive. The automation rules have saved me countless hours - no need to manually send out welcomes, thank yous, or a bunch of other simple emails. The HigherLogic User Group (HUG) has been a great resource to see what others are doing and crowdsource solutions to simple problems - and anything that's needed to be escalated with a support ticket has been resolved in a timely matter for me. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? The price. HL is not an inexpensive product - especially depending on whether you want any of the add-ons. For small organizations/associations, this is a pretty significant investment. Review collected by and hosted on G2.com. Recommendations to others considering Higher Logic Thrive: If you can afford it, it's worth the investment. The automation rules are gold. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? HL is solving a few main problems. Number one, the automation rules save me time from having to manually send out a ton of emails. Number two, the reports quickly provide a good gauge of the involvement over the listserv/discussion board. This way, I can have an idea of where to adapt some of our strategies. Number three, it's giving members a quick and easy way to interact with each other - increasing the likelihood of their renewal.Joe D.
Purpose-built for associations, Higher Logic Thrive is a solution for member experience, designed to improve interactions at every stage of the member lifecycle. The Higher Logic Thrive portfolio contains three products: Higher Logic Thrive Platform is a holistic member experience solution containing a dynamic community, marketing processes, and member management capability, all fused together. Streamline staff workflows with one single, integrated solution for finding, engaging, renewing, and communicating with members. Higher Logic Thrive Community is an online community software that makes deep member engagement a reality. It helps users provide a personalized member experience, grow their investment with users, and strengthen member retention – all while learning from their activity in the member community. Higher Logic Thrive Marketing powers one-off emails and fully automated email campaigns with marketing software. Users can send personalized, scalable, and targeted communications that reach audiences with the right message at the right time.
ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again.
- Richard A.
The ease of reporting and how well it integrates with Salesforce
- Michael D.
A full feature digital marketing platform that's well integrated with other CRM platforms, but at a modest price.
- Krystal M.
"Great Community Features" What do you like best about Higher Logic Thrive? Higher Logic has a lot of amazing features that help build member engagement. We especially love the ability to build microsites for each of our specialty groups. Our members also love the discussion board, event calendar, member directory, and member resource library features. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? One downside that I've run into is feeling like I need to contact support for items that I wish I could do myself. For example, mass updating the email preferences of our groups. I also wish the reports included more data and would go back further than a month at a time. It would be really nice to see our annual data in the reports. Review collected by and hosted on G2.com. Recommendations to others considering Higher Logic Thrive: I would recommend hiring either an internal or external consultant. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? We utilize Higher Logic's microsite feature to create personalized websites for each of our specialty groups. Higher Logic has a lot of different widget options available to help us personalize the websites and build member engagement. We use the discussion board to allow members to stay engaged with each other and leadership, even through their emails. The member resource library allows our members to share valuable documents and resources. And the member directory gives our members the ability to find each other and connect either through the website or their own email. We use the member directory feature for mentor/mentee searches too. The ability to give our members selective admin privileges also provides our volunteers the opportunity to make edits to their own websites.
- Kaylen H.
"Effective tool for Member Engagement" What do you like best about Higher Logic Thrive? I admit I was skeptical about purchasing Higher Logic Community because I was not sure the benefit would warrant the cost - staff convinced me to try it. Within the first three months, I saw the value of the community, especially for the association board and committees, and began to see the potential for membership engagement. About the same time, the pandemic hit! The community platform was a lifeline for many of our members. The opportunity to engage with each other on the platform was a valuable networking avenue, especially when our members were isolated and disconnected from each other. Now that restrictions regarding work location and travel are being lifted, our members are still using the community at a high engagement rate. The association membership has grown in the past two years. I attribute some of that growth to enhanced engagement through the community platform. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? The search feature for past posts or conversations is cumbersome. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? The community platform has enhanced board and committee communication and productivity. The community has quickly become perceived as a significant benefit of membership; thus, it has contributed to member recruitment and retention.
- Ann T.
"Easy to setup and engagement building" What do you like best about Higher Logic Thrive? The setup is very intuitive and easy even for a non-coder. The support staff and the HUB community are efficient in answering any questions or resolving any issues. The community is also user-friendly for our diverse membership. I would highly recommend it to build a safe space for members to exchange and build relationships. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? The polling tool could be a bit more elaborate. Currently the basic functions doesn't allow it's usage for a different variety of needs. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? We were looking to establish a safe space where our member community can network, exchange ideas, find solutions for their problems and have a sense of belonging. With the support of HL team, hard work, our member community's collaboration and time, we've managed to create this environment we were looking for our members.
- Vasan S.
|Easy to use|
|Starts providing working data immediately|
|Great support and product learning program.|
|Metrics are just a bit confusing|
|Could have better designed templates for emails and landing pages|
|The forms aren't dynamic.|
|Allows a safe space for community members to communicate with each other|
|Offers the organization an area to provide updates that are relevant and timely to the community members|
|Connect members with similar interests with online events and|
|when Covid allows|
|in person events|
|It would be nice if it could integrate with non-Higher Logic marketing automation platforms to better monitor communication limits|
|A more visual interface would be nice so it would be easier to maintain brand integrity|
|Better analytics is always something the marketing department is looking for|
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