Act-On vs Qualaroo
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Sir Richard BransonMost popular feedback for Act-On
You can do a lot with Act-On, so long as you know how to use it. It integrates well with SalesForce and is really useful for tracking engagement and behavior via email and web pages.
Justin D.
About Act-On
Act-On’s growth marketing automation platform is built by and for marketers. Act-On is simple to implement, easy to use, and supported by the strongest, most reputable services team in the industry. Developed to help businesses scale, our growth marketing platform delivers all the automation a marketer needs to optimize their websites, forms, landing pages, email and multi-channel marketing. Whether you’re building simple or large-scale outreach and communications workflows, we enable best practice buyer engagement, scoring, segmentation, lead transitions to sales, and long term customer marketing. And as your programs excel and grow, Act-On is here to scale and support you as you integrate CRM, BI tools, and other marketing technologies, integrated webinar strategies, social marketing, SMS messaging, and strategic campaigns.
Most popular feedback for Qualaroo
I discovered more user persona using Qualaroo which I never thought of. It is an elite marketing tool for gathering clients feedback really fast.
Foster S.
About Qualaroo
Qualaroo is a SaaS-based advanced survey platform that facilitates the creation of highly targeted surveys for multiple channels. Create surveys in minutes to measure CX metrics, gather customer feedback, and generate leads. It's packed with features such as multi-lingual support, targeting options, pre-built templates, skip-logic, design customization, and more so you can personalize your surveys to increase response rate and user engagement.
Act-On reviews
ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again.
- Richard A.
The ease of reporting and how well it integrates with Salesforce
- Michael D.
A full feature digital marketing platform that's well integrated with other CRM platforms, but at a modest price.
- Krystal M.
Qualaroo reviews
My overall experience was very positive since the tool performed exceptionally and fetched better results than expected.
- Sagar S.
The fact that my team can apply branching and skip logic to make surveys more relevant and contextual is remarkable. We can now set different triggers for our surveys and target specific website visitors.
- Dhritraj J
The tool has helped us instantly set up survey campaigns on our mobile apps and website to collect feedback from users. It has helped us assess both channels' performance, find UX issues, and optimize them. The sentiment analysis feature makes it easy to dig through the survey responses so we can act on feedback quickly.
- Shashank C.
Pros & cons
Act-On
| Pros |
|---|
| Easy to use |
| Starts providing working data immediately |
| Great support and product learning program. |
| Cons |
|---|
| Metrics are just a bit confusing |
| Could have better designed templates for emails and landing pages |
| The forms aren't dynamic. |
Qualaroo
| Pros |
|---|
| The feedback analysis and reporting system has always been the biggest upside |
| The feature of make sense of free-form responses is amazing |
| saves a lot of timeAbility to personalize the survey questions and templates |
| Cons |
|---|
| Sometimes the sentiment analysis only yields vague resultsThere is no option to drastically change the appearance of the nudge |
| We can only tweak the placement.The cost of the software for small businesses or individual owners is quite high. |
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