ActiveCampaign vs ConvertKit

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ActiveCampaign

Category: Automation Software Tools

Industries: Marketing, Financial, Technology, Business

Pricing

Lite

$9

Per Month - Paid Yearly

Plus

$49

Per Month - Paid Yearly

Professional

$129

Per Month - Paid Yearly

Enterprise

$229

Per Month - Paid Yearly

ConvertKit

Category: Automation Software Tools

Industries: Marketing, Financial, Technology, Business

Pricing

For Standard of 300 emails

Free

Creator - $15 per month

Creator Pro - $29 per month

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Most popular feedback for ActiveCampaign

ActiveCampaign has been a huge help for me as a solopreneur seeking to attract and communicate with clients. I regularly use the client relations management function, the automations, the deals, and the campaigns.

Erica M.

About ActiveCampaign

ActiveCampaign was built on the idea that an excellent customer experience must go beyond the traditional marketing touchpoints, like email. Delivering a personalized, high-touch experience is easy in the very beginning, but as a business grows— adding channels, additional teams, locations, customer segments, etc.— the complexity of managing relationships is too much, and that personalized connection doesn’t scale (this is why we’ve all received sales emails for products we already own, been asked to review a product we returned, or had disjointed experiences across success reps while trying to resolve a support ticket, etc.) This is why email marketing, marketing automation, service and support tools, and CRMs end up wasting time for organizations instead of supporting their growth. With ActiveCampaign, and the customer experience automation (CXA) category, we are removing the silos between data sources, communication channels, and teams, and helping businesses scale their 1-1 personal customer relationships through connected experiences that span the customer lifecycle. This enables businesses to automate a truly personalized experience that feels authentic, so their customer relationships can scale, no matter how large that business grows. What are some of the things you can do with ActiveCampaign? -Automate personalized experiences across all your customer touchpoints -Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach -Customize sends based on almost any parameter, so your messages are always targeted for the right audience -Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer.

Most popular feedback for ConvertKit

I give ConvertKit five out of five. If you'd like to see more reviews like this, just click below. Prior to signing up with ConvertKit, I was mainly focusing on MailChimp, which I can see why it's a good solution for some businesses. For mine, it wasn't. It was a little too much for a small business like mine. I wasn't too thrilled with the customer support and it honestly just had too many bells and whistles. I really needed a solution that was more user friendly. I ended up choosing ConvertKit. First of all, it was basically designed for a business like mine. I love that it's very easy on the eyes, very intuitive, and it's so easy to navigate. I thought that the pricing structure is super transparent and also very affordable. And I quickly found out that the customer service is unbeatable. Getting started with ConvertKit was really simple, importing my contacts was very easy and the customer support was great. And what I liked about it was the learning curve. There's always a learning curve, that's to be expected, but it was very quick to get up and running and also train my team on. So it was such a smooth transition for us. My advice for anyone considering ConvertKit would be to just try it out. You will very likely find that you get used to it very quickly. It's super easy to navigate it and very seamless and streamlined. And if you try it for even just one month, you're probably going to fall in love with it and how simple but powerful it is. So I would just test it out, see if it works for your company. And if it does, I would get so a monthly subscription.

Megan G.

About ConvertKit

Convertkit is a marketing automation tool that delivers a simple solution for drip email campaigns and create easy forms and drip campaigns to automatically send mails to new subscribers.

ActiveCampaign reviews

Their Customer Service team, via chat/email, is INCREDIBLE. They address issues immediately and, if they can't answer them immediately, elevate it so it can be rectified as quickly as possible. They are patient, kind and willing to teach when I can't figure something out. Their automations are incredibly simply to activate, and if I am looking to do something more specific, their Customer Service team guides me through the process.

- Kyna W.

I LOVE the user interface and how simple/straightforward things are to use. And if you are new or do not know the depth the Knowledge base with ALL KINDS of resrouces is available. Also, the immidiate chat with the team, Onboarding calls, and monthly follow-ups has been fantastic.

- Tim K.

My feelings on ActiveCampaign are a little mixed. They provide good value and have a pretty quality product. I think they have done an excellent job building the company and steering investment in various ways. (I still wish they would support conditional logic). The user interface is pretty straightforward and it's easy to get new staff up to speed and backend automations are easy to create. When new features are released, they tend to be very stable (I can't say this about Hubspot).

- William S.

ConvertKit reviews

I give ConvertKit a five out of five rating. Before I started using ConvertKit, I was using MailChimp, and I switched over to ConvertKit. It was a much more powerful tool, which gave me a lot more options for customizing my lists and reaching out to clients in a much more personalized manner. I chose to use ConvertKit because of its ability to interface with many of the other software programs that I was running for my health coaching business. And I also really liked that I was able to make various lists within ConvertKit based on my client's needs, so I could send some emails to people who had a certain need and other emails to people who had a different need. Not all emails had to go to everybody. I really liked the powerful software that ConvertKit came with that just gave me the opportunity to really be there for my clients in the exact way they needed me. When I first signed up for ConvertKit, I was able to choose a package that met my financial needs and the needs of my coaching business. And their references and help items were super great in walking me through all the steps that I was going to need. They have videos and tons of tutorials to help you get set up exactly the way that you needed. I always felt like if there was something that I wasn't sure how to do, I knew exactly where to go to find what I needed so I could get things set up just the way that was going to work best for me. If you're thinking about getting started with ConvertKit, I would highly recommend it. When I started using it after switching from a less powerful email management system, I truly thought, "Where has this been all of my life and why haven't I been using it before now?" It really is the way to go. As far as getting everything set up the way that you want. I feel like many of the other health coaches that I talked to felt the exact same way that once you switch to this more powerful program and see how it can be integrated with all of the other systems that you're using, it's worth the money, and it's worth the time to learn a new program or to get started with a program that is going to help you build your business successfully.

- Brynna H.

We have been using ConvertKit for 3.5 years now and we don't plan on going anywhere else! If you're looking for an email marketing platform that grows with your business and subscriber list, and that's straightforward to use as well as efficient, then you don't need to look any further than ConvertKit. My team and I find that it allows us to meet our goals quickly, deliver quality content, and all without overcomplicating things. Sometimes simple is best!

- Olga Z.

Overall, it's an ok tool. A lot of the glitches have cost me money (i.e. sending coupons to my list and excluding purchasers... only to find out prior purchasers still received the email). I've had requests for "discounts" from people who have received these emails after purchasing a product at full price. They are not happy. When people get stuck in sequences they go "cold"... then I end up sending a reengagement sequence before removing from my list and these people get very mad too... they have been expecting to hear from me and think that I don't send to my list regularly. Overall I really feel like just a number to ConvertKit. They don't care about my business and charge a FORTUNE. I think this product has hurt my business, cost me money and soured my reputation. In my opinion if they are charging such a premium price it really should be top notch and this really falls short in a lot of ways. I really wish I thought long and hard before signing up with them as it's going to be a NIGHTMARE to switch. I feel really "stuck" with using them and it's such a nightmare to manage at this point.

- Amy F.

Pros & cons

ActiveCampaign

Pros
Automated flows
Ease of building out forms and performing various tasks
Hassle-free assign automation.
Cons
Confusing features
They have problems by viewing the email on the smartphone
A bit slow and hanging.

ConvertKit

Pros
I have new people signing up on my website so I am very pleased with Convert Kit
It has been easy to implement and I am growing my email list
I have found it very easy with nice templates to create some very awesome landing pages
I also have an email sign up link for my website to take people to my freebie/signup
It's easy to set up and easy to get a hang of
It also has some pretty amazing features that makes it the perfect fit for my business."
Cons
They make it extremely difficult to get anything out of it, with all their technical jargon and crap
Doing everything they can to make it extremely hard to use without having to pay for it
Most likely, I'll stick with ConvertKit for the long haul
I think this product has hurt my business, cost me money and soured my reputation."

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