ActiveCampaign vs OptinMonster

ActiveCampaign was built on the idea that an excellent customer experience must go beyond the traditional marketing touchpoints, like email. Delivering a personalized, high-touch experience is easy in the very beginning, but as a business grows— adding channels, additional teams, locations, customer segments, etc.— the complexity of managing relationships is too much, and that personalized connection doesn’t scale (this is why we’ve all received sales emails for products we already own, been asked to review a product we returned, or had disjointed experiences across success reps while trying to resolve a support ticket, etc.) This is why email marketing, marketing automation, service and support tools, and CRMs end up wasting time for organizations instead of supporting their growth. With ActiveCampaign, and the customer experience automation (CXA) category, we are removing the silos between data sources, communication channels, and teams, and helping businesses scale their 1-1 personal customer relationships through connected experiences that span the customer lifecycle. This enables businesses to automate a truly personalized experience that feels authentic, so their customer relationships can scale, no matter how large that business grows. What are some of the things you can do with ActiveCampaign? -Automate personalized experiences across all your customer touchpoints -Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach -Customize sends based on almost any parameter, so your messages are always targeted for the right audience -Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer.

OptinMonster is a cloud-based solution for lead generation and marketing automation which allows users to create and A/B test a range of custom opt-in forms. With OptinMonster, users can build a range of form types, including slide-ins, floating bars, inline forms, scroll boxes, lightbox popups, slide-ins, and more. The drag-and-drop form builder allows users to customize form branding, including messages, images, and colors, without requiring any coding. Built-in page-level targeting enables the display of unique campaigns or offers based on the location and behavior of visitors, allowing users to segment their email list based on subscribers’ interests and website interactions. Different form variations can be A/B tested to identify the version with the highest conversion rate, with users able to change the form headline, content, style, layout, and opt-in trigger. OptinMonster automatically replicates the existing opt-in form being tested for users to make changes to, then randomly serves up each variation to visitors and tracks impressions, conversions, and landing pages for each option. OptinMonster also includes Exit-Intent® Technology, which automatically tracks visitor behavior, identifies when they are about to navigate away from the site, and serves up targeted campaigns as they are about to leave. The system is designed to reduce cart abandonment and increase conversions. Campaigns can include invitations to chat with support agents, special offers or discounts, incentivised email list signups, and more.