ActiveCampaign vs RollWorks

ActiveCampaign was built on the idea that an excellent customer experience must go beyond the traditional marketing touchpoints, like email. Delivering a personalized, high-touch experience is easy in the very beginning, but as a business grows— adding channels, additional teams, locations, customer segments, etc.— the complexity of managing relationships is too much, and that personalized connection doesn’t scale (this is why we’ve all received sales emails for products we already own, been asked to review a product we returned, or had disjointed experiences across success reps while trying to resolve a support ticket, etc.) This is why email marketing, marketing automation, service and support tools, and CRMs end up wasting time for organizations instead of supporting their growth. With ActiveCampaign, and the customer experience automation (CXA) category, we are removing the silos between data sources, communication channels, and teams, and helping businesses scale their 1-1 personal customer relationships through connected experiences that span the customer lifecycle. This enables businesses to automate a truly personalized experience that feels authentic, so their customer relationships can scale, no matter how large that business grows. What are some of the things you can do with ActiveCampaign? -Automate personalized experiences across all your customer touchpoints -Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach -Customize sends based on almost any parameter, so your messages are always targeted for the right audience -Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer.

RollWorks, a division of NextRoll, offers ambitious B2B companies of any size an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by machine learning and an extensive account data foundation, the RollWorks platform helps you identify your target accounts, engage them with digital ads, web personalization, email signatures and sales automation, and finally, measure the effectiveness of your programs. RollWorks is an indispensable platform for marketing and sales teams large and small who believe that an account-based approach is just good B2B marketing. Get started today at www.rollworks.com.