ActiveCampaign vs RollWorks

Side-by-side comparison of features, reviews, pricing and more

ActiveCampaign

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Lite

$9

Per Month - Paid Yearly

Plus

$49

Per Month - Paid Yearly

Professional

$129

Per Month - Paid Yearly

Enterprise

$229

Per Month - Paid Yearly

RollWorks

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Starter - $975 per month

Standard, Professional and Ultimate - Contact sales for quote

20M+ Downloads
5/5

#1 in Magazines & Newspapers

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ActiveCampaign reviews

Their Customer Service team, via chat/email, is INCREDIBLE. They address issues immediately and, if they can't answer them immediately, elevate it so it can be rectified as quickly as possible. They are patient, kind and willing to teach when I can't figure something out. Their automations are incredibly simply to activate, and if I am looking to do something more specific, their Customer Service team guides me through the process.

- Kyna W.

I LOVE the user interface and how simple/straightforward things are to use. And if you are new or do not know the depth the Knowledge base with ALL KINDS of resrouces is available. Also, the immidiate chat with the team, Onboarding calls, and monthly follow-ups has been fantastic.

- Tim K.

My feelings on ActiveCampaign are a little mixed. They provide good value and have a pretty quality product. I think they have done an excellent job building the company and steering investment in various ways. (I still wish they would support conditional logic). The user interface is pretty straightforward and it's easy to get new staff up to speed and backend automations are easy to create. When new features are released, they tend to be very stable (I can't say this about Hubspot).

- William S.

RollWorks reviews

We do more with less. No person or team can accomplish what this does for any size organization.

- Jordan B.

I use RollWorks at my company to drive our retargeting efforts. We do both contact list retargeting and web retargeting, so we are capturing both our target audiences and known leads via our contact lists, and those who visit our site and later move on to other sites. Effectively, we use RollWorks to nurture our audiences and bring them back to our site.

- Taylor Hicks

We are solving the problem of not running ads that are reaching the right people in our ICP. The majority of our leads coming in would fall out of our ICP and RollWorks helps us target the exact people that we know would be great customers. We never had insight at the account level at the engagement with our content and RollWorks helped us gain that insight and build a stronger target account list.

- Jesse Fröhling

Pros & cons

ActiveCampaign

Pros
Automated flows
Ease of building out forms and performing various tasks
Hassle-free assign automation.

Cons
Confusing features
They have problems by viewing the email on the smartphone
A bit slow and hanging.

RollWorks

Pros
Industry data based on search criteria
Easy to use platform and UX
Reporting dashboards are very easy to set up

Cons
I think there is great room for improvement in terms of industry customization and options.There is also an opportunity in terms of account evaluation after sales and consistent relationship building given the level of investment required.As this is a growing product, I feel they can do a better job when it comes to industry visibility around B2B
For example, partnerships with Bombora, Gartner, Zoom info, etc.

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4.6/5

20M+ downloads

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