Acunetix vs Adroll

Side-by-side comparison of features, reviews, pricing and more

Acunetix

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

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Adroll

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Starts from $40 per month

20M+ Downloads
5/5

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Acunetix reviews

"Decent performance, outdated UI" What do you like best about Acunetix by Invicti? It does good crawling of the website, easy scan scheduling, and simple vulnerabilities view Review collected by and hosted on G2.com. What do you dislike about Acunetix by Invicti? The vulnerabilities POC sometimes not intuitive and slightly complexed. The UI looks old. To add users, you need to set the password for them. Review collected by and hosted on G2.com. What problems is Acunetix by Invicti solving and how is that benefiting you? Automatic dynamic scans for prod websites. Adding another layer of vulnerability discovery, in addition to manual pentesting

- Roy A.

"Perfect solution for web developers" What do you like best about Acunetix by Invicti? With Acunetix OVS we can scan our product for vurneabilities with every release. It's easy to setup the scan and to generate report for developers, where they find out all found vurneabilities with clear description and test case. Also you can run the test and you will have report within few hours, so you can iterate quickly and recheck security again after developers fix the issues. Review collected by and hosted on G2.com. What do you dislike about Acunetix by Invicti? Sometimes the scan take's too long, so we run it usualy overnight. It's also better for our infrastructure, so it's not stress tested during working hours, so in the end of the day it's really not a problem. Review collected by and hosted on G2.com. Recommendations to others considering Acunetix by Invicti: For us the Acunetix OVS is easiest solution for vulnerability scan of web application we develop. The reports are very clear and easy to understand even for junior developers or non tech business users. Review collected by and hosted on G2.com. What problems is Acunetix by Invicti solving and how is that benefiting you? We are using Acunetix to periodically scan our product. There is always new features added so we want to be sure, that added features is scanned before public release. The main benefit for us is that we have security scan done within few hours and we will get Developers report, which is very useful. There is also setting where you can generate report's in other format, such as OWASP, which is useful for our security team and business.

- Lubos B.

"Great web vulnerability scanner" What do you like best about Acunetix by Invicti? Quick and easy configuration, installation and scanning. High performance, low false positive number, API integration with our ticketing and vulnerability tracking software. Also the Business Logic Recorder and Login Sequence Recorder are great tools to help with the scanning - You can point the scanner to every step of the business logic, so that it will check the whole process, and not only the front/starting page. Review collected by and hosted on G2.com. What do you dislike about Acunetix by Invicti? Pricing model changing often - first we bought on premise version with no target limits, now we are forced to continously change the limit target, and to pay price, which is higher every time. Acunetix lacks a pay-once no limits on premise version (and only pay for support/updates?). This would make this product also more attractive for freelance pentesters. Another thing - it lacks more options for API scanning (upload an example POST/GET request maybe?). Review collected by and hosted on G2.com. What problems is Acunetix by Invicti solving and how is that benefiting you? Thanks to AVS we are keeping track of our risk level, can prepare adequate remediations and perform quick penetration tests. Also after the risk have been mitigated we can perform an easy scan on demand to confirm it. My company also created a service based on continous website scanning - we can quickly adress and remediate any new vulnerabilty that is detected using scheduled scans and also notify our customers.

- Mikolaj M.

Adroll reviews

"To design, improve and distribute targeted advertising." What do you like best about AdRoll? Like AdRoll can enhance your ads with interactive elements like product placement, fonts, custom animation, and calls to action. You can generate personalized dynamic ads for users based on their browsing history and the products they enjoy. I can use demographic and affinity targeting to find people who are most like our consumers based on what we already know about them. Customers can be categorized based on activities performed, viewed, and previous purchases. Review collected by and hosted on G2.com. What do you dislike about AdRoll? In comparison to its rivals, AdRoll has relatively high subscription costs. As a result, conversion tracking could use some improvement. In addition, the reporting system can be improved. It might be easier to use the same photos for different campaigns. The offer approach could contain other alternatives. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? You can use AdRoll to target or block customers based on their behavior by tracking various intent signals. Each delivered ad impression provides reporting and analytics to examine real-time data on campaign activity and pricing. AdRoll supports sponsored posts, promoted tweets, app install ads, lead generation cards, and standard mobile web ad formats.

- Rosemarie P.

"You can reduce the cost of promotion with your banner ads." What do you like best about AdRoll? I like the dynamic ad builder made possible by AdRoll, which helps us ensure that all of our marketing is effective. On Facebook, you can target ideal prospects. Helpful in examining consumer behavior You can modify your messages to attract as many customers as possible. Marketing campaigns can be done through social media ads, emails, and videos. You can gain insight into the typical customer path to help you maximize revenue from each customer. Review collected by and hosted on G2.com. What do you dislike about AdRoll? I think the reporting structure needs to be improved. It would be advantageous to provide more bidding strategy alternatives. Conversion-based campaigns should be included because they are so helpful. Conversion tracking may be made more efficient. Poor customer service persists. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Consolidation of display campaigns across many publishing networks can be simplified. No matter where they are, it ensures that our clients and prospects are chosen. It allows you to use automated emails and remarketing campaigns to reduce and win back cart abandoners. With easy-to-launch campaigns, you can distribute offers, introduce new products, and prompt customers to make additional purchases.

- Adika S.

Aug 19, 2022 "AdRoll for marketing agencies" What do you like best about AdRoll? Adroll has empowered our agency to run retargeting campaigns for our clients without involving a third-party digital agency. This has allowed us to serve our clients better. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Sometimes, customer service can be challenging. I believe it is outsourced to another country which introduces a language barrier in communication and creates problems. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll solves the problem of needing to work with a third-party digital advertising agency for retargeting campaigns for our clients. We can now do it on our own.

- Dylan S.

Pros & cons

Acunetix

Pros
Reporting features
Supports importing state files from other popular application testing tools
Has other features built-in beyond just scanning for vulnerabilities

Cons
Does not support multiple endpoints well (e.g
apps and services that do not reside at the same URL).Has authentication problems with modern enterprise apps which involve a lot of redirects to unrelated endpoints, federated IDs, SSO, etc
This is related to the first point.The vulnerability detection capability is not as robust as Burp Suite Pro + extensions, Metasploit + auxiliary modules, Nmap + scripts, etc.

Adroll

Pros
Variety of advertising media types and sizes
Variety of audiences you can choose from to advertise to
The interface is pretty up to date and easy to use

Cons
I'm not sure I trust AdRoll's attributed "revenue"
It appears to be significantly overcalculating its effectiveness.I find the interface a bit confusing in a few places like if you want to see reporting for specific audiences split out.Switching between editing campaigns and viewing campaign metrics is a bit confusing.

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