Adroll vs MarcomCentral

"To design, improve and distribute targeted advertising." What do you like best about AdRoll? Like AdRoll can enhance your ads with interactive elements like product placement, fonts, custom animation, and calls to action. You can generate personalized dynamic ads for users based on their browsing history and the products they enjoy. I can use demographic and affinity targeting to find people who are most like our consumers based on what we already know about them. Customers can be categorized based on activities performed, viewed, and previous purchases. Review collected by and hosted on G2.com. What do you dislike about AdRoll? In comparison to its rivals, AdRoll has relatively high subscription costs. As a result, conversion tracking could use some improvement. In addition, the reporting system can be improved. It might be easier to use the same photos for different campaigns. The offer approach could contain other alternatives. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? You can use AdRoll to target or block customers based on their behavior by tracking various intent signals. Each delivered ad impression provides reporting and analytics to examine real-time data on campaign activity and pricing. AdRoll supports sponsored posts, promoted tweets, app install ads, lead generation cards, and standard mobile web ad formats.

- Rosemarie P.

"You can reduce the cost of promotion with your banner ads." What do you like best about AdRoll? I like the dynamic ad builder made possible by AdRoll, which helps us ensure that all of our marketing is effective. On Facebook, you can target ideal prospects. Helpful in examining consumer behavior You can modify your messages to attract as many customers as possible. Marketing campaigns can be done through social media ads, emails, and videos. You can gain insight into the typical customer path to help you maximize revenue from each customer. Review collected by and hosted on G2.com. What do you dislike about AdRoll? I think the reporting structure needs to be improved. It would be advantageous to provide more bidding strategy alternatives. Conversion-based campaigns should be included because they are so helpful. Conversion tracking may be made more efficient. Poor customer service persists. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Consolidation of display campaigns across many publishing networks can be simplified. No matter where they are, it ensures that our clients and prospects are chosen. It allows you to use automated emails and remarketing campaigns to reduce and win back cart abandoners. With easy-to-launch campaigns, you can distribute offers, introduce new products, and prompt customers to make additional purchases.

- Adika S.

Aug 19, 2022 "AdRoll for marketing agencies" What do you like best about AdRoll? Adroll has empowered our agency to run retargeting campaigns for our clients without involving a third-party digital agency. This has allowed us to serve our clients better. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Sometimes, customer service can be challenging. I believe it is outsourced to another country which introduces a language barrier in communication and creates problems. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll solves the problem of needing to work with a third-party digital advertising agency for retargeting campaigns for our clients. We can now do it on our own.

- Dylan S.

MarcomCentral did exactly what we expected. It helped us automate our design and printing process by creating templates that took the place of our one-off designs. We were at a point where every business card, in a corporation that had 5,000 employees, was created by one of our designers. We had great support with our implementation team and customer service. They are constantly improving their product, which was great.

- Kelsey D.

Overall, our five-year relationship with MarcomCentral has been positive. While we've hit our roadblocks, the team always arises to the challenge. The software helped us create an environment where local markets can autonomously create marketing/event materials, while achieving brand consistency by locking down the branded design elements and incorporating an approval workflow. The platform, however, is not particularly strong with copy fitting, and the rich text editor does not entirely fill the design gap, so most of our more complex brochures have to be custom designed. Over the last 5 years the software has significantly progressed to incorporate our enhancement suggestions and keep up with industry trends, though at times we've experience long turnaround times for work and requests. Though, the new support ticketing system gives greater transparency into the process.

- Erinn R.

The benefits is having a location for all things brand from Sentry. We want to keep it simple for users to know where to go, and have quick and easy access to what they need to enhance their workplace duties. The software provides the resource for supporting and strengthening our brand.

- Andrew W.