AWeber vs MarcomCentral
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Sir Richard BransonMost popular feedback for AWeber
AWeber is one of the most reliable email clients available on the market. I recommend you use it unless your business requires a lot of automations, in which case I recommend ActiveCampaign.
Ben M.
About AWeber
AWeber is a market leader of small business email marketing software. Founded in 1998, AWeber has over 20 years of proven success helping more than one million customers around the world reliably connect with their prospects and customers through powerfully-simple email marketing software. Along with its award-winning 24/7 US-based customer support, AWeber delivers the ability to quickly build responsive landing pages, load and manage contacts, send amazing emails, send instant push notifications, and analyze results without having to be a tech whiz. AWeber works with more than 1,000 partner software solutions, allowing customers to seamlessly integrate with the apps and services they rely on to operate and grow.
Most popular feedback for MarcomCentral
The ability to offer on-demand/self-service branded, personalized, compliance-approved sales support materials to our sales professionals across our member banks has been invaluable and we continue to expand and leverage our usage of the system. It was used across the entire organization. Marcom Central addressed the problems to impact different levels of our advertising.
Christopher Vyletel
About MarcomCentral
Accelerate sales with tools purpose-built for brand managers, marketers, and sales teams. MarcomCentral, a leader in Digital Asset Management for 20+ years, can transform your business with streamlined file organization and simplified collateral distribution. MarcomGather is our incredibly affordable digital asset hub that solves "file sprawl" by centralizing all assets in an intuitive, searchable platform - and getting started is fast. Marcom Portal is our enterprise-grade, custom branded portal for marketing collateral and sales enablement distribution to franchisees, regional offices, partners, and more - all enabled with our white-glove onboarding services.
AWeber reviews
It is able to create multiple email campaigns: fully customizable templates, easy-to-follow instructions, and embedded videos teaching users how to use the software.
- Jason L.
According to me, the Aweber drag and drop builder is one of the top-class and easy-to-use features. also, they provide lots of beautiful already customized email templates for use. Also setting up all things is very easy because of its clean and easy-to-understand UI.
- Yogesh S.
User-friendly and helpful support mechanism.
- Katie D.
MarcomCentral reviews
MarcomCentral did exactly what we expected. It helped us automate our design and printing process by creating templates that took the place of our one-off designs. We were at a point where every business card, in a corporation that had 5,000 employees, was created by one of our designers. We had great support with our implementation team and customer service. They are constantly improving their product, which was great.
- Kelsey D.
Overall, our five-year relationship with MarcomCentral has been positive. While we've hit our roadblocks, the team always arises to the challenge. The software helped us create an environment where local markets can autonomously create marketing/event materials, while achieving brand consistency by locking down the branded design elements and incorporating an approval workflow. The platform, however, is not particularly strong with copy fitting, and the rich text editor does not entirely fill the design gap, so most of our more complex brochures have to be custom designed. Over the last 5 years the software has significantly progressed to incorporate our enhancement suggestions and keep up with industry trends, though at times we've experience long turnaround times for work and requests. Though, the new support ticketing system gives greater transparency into the process.
- Erinn R.
The benefits is having a location for all things brand from Sentry. We want to keep it simple for users to know where to go, and have quick and easy access to what they need to enhance their workplace duties. The software provides the resource for supporting and strengthening our brand.
- Andrew W.
Pros & cons
AWeber
| Pros |
|---|
| You can have an unlimited number of email lists, which is great if you have a lot of subscribers |
| The automation features are very robust, allowing you to send highly personalized emails to your subscribers |
| You can remove AWeber branding from your emails, so your subscribers will only see your brand. |
| Cons |
|---|
| The interface can be a bit confusing and overwhelming at first |
| Some of the automation features can be tricky to set up properly |
| The split testing feature is only available on the higher-priced plans. |
MarcomCentral
| Pros |
|---|
| I like the possibility to switch between languages within one portal and be able to use the portal for more than one country.Customer service team |
| Interactive outward-facing portal |
| Ability to create new features if you request and fund them |
| Easy to create simple, static templatesI like that it isn't limited and has numerous capabilities to integrate with other software and multiple vendor production capabilities. |
| Cons |
|---|
| No significant cons to report |
| The product definition process can be a bit time consuming, but the bulk upload tools help with efficiency.I do not think customers can choose the option to download and customize the same file - I've only seen either one or the other option next to a file |
| It would be great to have both possibilities/ two buttons (download and customize) next to a file (or perhaps I'm not aware that such an option exists).Burn through support hours quickly |
| Coding required by Marcom team for anything involving variable pricing by format within 1 product (single- vs double-sided included) |
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