Benchmark Email vs Direct Mail

Side-by-side comparison of features, reviews, pricing and more

Benchmark Email

Category: Communication Tool
Industries: Communication, Marketing, Education

Pricing

Pro

Regularly: $15/mo

$13 /mo

Direct Mail

Category: Communication Tool
Industries: Communication, Marketing, Education

Pricing

Unlimited Plan

Starting at $15.00

Per Month

20M+ Downloads
5/5

#1 in Magazines & Newspapers

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Benchmark Email reviews

Very good! Customer support responded quickly to my inquiries. For emailing your customer base easily and on a regular basis - this is good value for the money.

- Bob T. Online Radio Expert

I think this is a good free software to use for basic email marketing.

- Jaden Rose W. CEO

Overall, I am satisfied and will continue to use Benchmark . I started on a Free Trial and upgraded to a paid service. I plan on sticking to Benchmark for a quarterly newsletter and using to send invitation or special emails.

- Andrew D. Research Manager

Direct Mail reviews

This is a core part of my communication toolkit. While I still use other mailing list platforms for specific purposes, this solves very specific bulk mailing needs.

- Ian G. Producer

It's absolutely helped us to expand our reach. Recipients often comment on how beautiful our emails are. Very satisfying to use and to receive such feedback.

- Magda B. Executive Director

I was looking for a low-cost mail program that was very easy to learn and get up and running. The major issue was getting a zap to work, but once that was working, I was very happy with the result. Likewise, zaps for onsite forms. But the learning curve for actually USING it, and sending emails. Cost per email is very very low - I buy 10K at a time for $99 so one cent each. Pretty good pricing! Delivery is almost instantaneous, and it is fun to watch the responses roll in.

- Eric A. President

Pros & cons

Benchmark Email

Pros
This has been the best e-mail system we have used
Consistent in delivery, accurate reporting, and analytics
The design of the email is very easy
Also, the template of the email is very beautiful
The templates available are modern and attractive even the free ones
I've experienced great support and sending my first email was fairly easy
Drag & Drop feature is a good selling point."

Cons
They make the cancelation process a pain
You need to find the hidden link and go via chat where they make you waste 30 min asking you stuff to avoid cancelation
Sometimes can be picked up by spam filters, which is definitely a worst case scenario for our campaigns
We did not have so much problems with the Mailchimp service which leads me to think that Benchmark is just not as well known and accepted
Most of the email appears to be arriving in people's spam inboxes
Can't seem to resend email to people who have soft bounces."

Direct Mail

Pros
Excellent, this is so much easier to use than Mail Chimp
I love the fact I can work on campaigns locally on my computer without being online and not in a browser
The lists and address management is simple yet agile
Great program for managing email lists for mac users
It's the perfect scale and I love the ease of understanding the reporting, which becomes of direct benefit for following up and moving between lists."

Cons
You get what you pay for
With their one time payment option you don't get much customer service and you'll need to maintain your own servers
Then thats where you find out the support is AWFUL, as it seems to me theres only 2 people that work there, they refuse to talk on phone, and despite promises when chased up, they don't answer emails
Reporting is limited, there aren't enough ways to compare and contrast
Very hard to export reports and data in bulk
Editing of template could be a bit more flexible
Difficult to understand layout schema."

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