Benchmark Email vs Mailchimp

Side-by-side comparison of features, reviews, pricing and more

Benchmark Email

Category: Communication Tool
Industries: Communication, Marketing, Education

Pricing

Pro

Regularly: $15/mo

$13 /mo

Mailchimp

Category: Communication Tool
Industries: Communication, Marketing, Education

Pricing

Essentials

$9.99 / month and up

Premium

$299.00 /month and up

Standard

$17.99

20M+ Downloads
5/5

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Benchmark Email reviews

Very good! Customer support responded quickly to my inquiries. For emailing your customer base easily and on a regular basis - this is good value for the money.

- Bob T. Online Radio Expert

I think this is a good free software to use for basic email marketing.

- Jaden Rose W. CEO

Overall, I am satisfied and will continue to use Benchmark . I started on a Free Trial and upgraded to a paid service. I plan on sticking to Benchmark for a quarterly newsletter and using to send invitation or special emails.

- Andrew D. Research Manager

Mailchimp reviews

Overall, Mailchimp is a great "my first email campaign management" tool. You'll be capturing emails and sending out marketing campaigns in no time. Simple to use, but lacking some features from more complex tools. That's not a bad thing, but you may decide to move onto something like Keap or Active Campaign if you're looking to fine tune your automations.

- Brian B. Owner

MailChimp ultimately is able to deliver quality results for every single marketing campaign we run, both for our clients and ourselves and that's pretty much what others are lacking.

- Ngenge Y. Telemarketer

One of my favourite things in Mailchimp is undoubtedly customer support. Very fast and really helpful. Even if the application is very complex, they can definitely find a fast and effective solution for you. Also, they are very polite. I wish the interface improvements of the application were made as soon as possible, so we did not need so much customer support.

- Taha Burhan E. Planning Specialist

Pros & cons

Benchmark Email

Pros
This has been the best e-mail system we have used
Consistent in delivery, accurate reporting, and analytics
The design of the email is very easy
Also, the template of the email is very beautiful
The templates available are modern and attractive even the free ones
I've experienced great support and sending my first email was fairly easy
Drag & Drop feature is a good selling point."

Cons
They make the cancelation process a pain
You need to find the hidden link and go via chat where they make you waste 30 min asking you stuff to avoid cancelation
Sometimes can be picked up by spam filters, which is definitely a worst case scenario for our campaigns
We did not have so much problems with the Mailchimp service which leads me to think that Benchmark is just not as well known and accepted
Most of the email appears to be arriving in people's spam inboxes
Can't seem to resend email to people who have soft bounces."

Mailchimp

Pros
We are having an amazing experience with it and will suggest you as well, because they offer excellent paid plans with depend on your subscribers
All in all, Mailchimp is an amazing solution that just keeps on giving
I would highly recommend automating your marketing through them
Our audience has loved our transition to Mailchimp (especially better formatted email on mobile) and our email senders have loved the transition too
With MailChimp the marketing team can work on emails they like to go with in-house with help of a designer and iterate which is a big win."

Cons
You are restricted to specific designs and formats only, which can be a little frustrating when your business doesn't match those categories
But there is a problem, when I wanted to link any picture or a sentence with a new window that is available online, I couldn't get where to I do
They have a really strange billing system that is designed in such a way that it sucks money out of you
I don't like the merge tags functionality
Almost always it ends up not working and it looks awkward and embarrasses in front of your customers."

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