BenchmarkONE vs Bombora
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Sir Richard BransonMost popular feedback for BenchmarkONE
BenchmarkONE: All-In-One Robust CRM Platform for managing Sales Marketing & Email Automation Demands What do you like best about BenchmarkONE? BenchmarkONE provides us the liberty to create any type of automation just with a few clicks. Its interface allows us to segment all our contacts properly so that we can organize our client interactions & improve our deliverables. We can also map our customer journey entirely so that we recognize what would be required to promote customer satisfaction & build business solutions. Integration with other tools also is comfortable & we feel satisfied with its automation features, landing pages and email campaigns for meeting our marketing goals.
Ramkumar N.
About BenchmarkONE
The easiest way to nurture prospects into customers. Capture leads on your website. Send smarter emails. Nurture prospects ongoing. Deliver hot leads directly to your sales team through the built-in CRM. Efficiently manage sales and marketing campaigns and workflows. Expensive, robust tools are overkill for smaller businesses. BenchmarkONE (formerly Hatchbuck) has the core tools you need, without expensive bells & whistles that just distract.
Most popular feedback for Bombora
The platform is incredibly intuitive and the user experience is easy to use. My favorite part of the tool is the automatic surge report and net-new account to HubSpot. We come in each Monday with a new set of accounts actively shopping for our services and solutions can pull contacts from those intent companies to ensure our content is in front of them. The Bombora and Hubspot integration is also incredibly robust. We can see a contact's surge score, the # of topic they're searching for, which topics, and if they're surging on any clusters right off of the contact screen.
Ashden K.
About Bombora
Bombora’s offering identifies which businesses are currently researching what topics and the intensity of those efforts. It scores these signals to then help sales and marketing teams prioritize target accounts, customize their conversations with them, and optimize marketing efforts. Bombora delivers its greatest value to organizations with 100+ employees.
BenchmarkONE reviews
Allows a small marketing outfit to punch above its weight and focus follow-on efforts on the more high-valued prospects.
- George G.
Customer service was very responsive and helpful.
- Trisha G.
BenchmarkONE enables me to save the maximum amount of time during prospecting. Through BenchmarkONE we've been able to spend our precious time going after authentic leads instead of chasing ghosts. It does a beautiful job by assisting in the automation of email prospecting. Targeted phone calls can be made following up on emails. So, a targeted approach can be used for reaching out to the clients.
- Anvika L.
Bombora reviews
Our team has really been able to gain insight on who is searching for virtual events and event technology. This helps us then create campaigns and know who to target when creating them.
- Megan G.
Bombora is pretty easy to set up and start getting data right away. You can get rolling pretty quickly and it's easy to start sharing the data with others in your company.
- Claudia G.
Bringing up-to-date intent data into CRM to drive reports and dashboards enabling our Sales and Marketing teams to target in-market accounts with relevant messaging.
- Joel E.
Pros & cons
BenchmarkONE
| Pros |
|---|
| Ease of implementation and use |
| Affordability |
| Functionality |
| Cons |
|---|
| Some of the design templates and tools leave a little to be desired |
| The reporting functionality is a bit clunky and not as user intuitive, harder to customize |
| Suggested workflow would help |
Bombora
| Pros |
|---|
| Not difficult to set up |
| Easy to make the data actionable |
| Easy to use. |
| Cons |
|---|
| The topics don't always match |
| Does not save historical data |
| Takes anywhere between 6 - 8 weeks for a new keyword to be added in the taxonomy. |
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