Brand24 vs Direct Mail

Side-by-side comparison of features, reviews, pricing and more

Brand24

Category: Communication Tool
Industries: Communication, Marketing, Education

Pricing

Individual

$59.00

Per Month

Team

$119.00

Per Month

Pro

$179.00

Per Month

Enterprise

$299.00

Per Month

Direct Mail

Category: Communication Tool
Industries: Communication, Marketing, Education

Pricing

Unlimited Plan

Starting at $15.00

Per Month

20M+ Downloads
5/5

#1 in Magazines & Newspapers

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Brand24 reviews

Among many pros, I love most its analytics features and customer support. You can literally ask for anything about web monitoring, and they do that for you. And you can ask about anything else, and they still will try to help you! It's powerful, reliable, comprehensive tool. It has been used in all companies I have worked for; once I recommended it, once I decided to choose B24 and managed it, once it had already been there.

- Jakub N. Web Analyst

It's been great, I've reached out to customer support a few times over the years and they have been really quick to respond and helpful along the way.

- Lisa S. Owner

We wanted a simple system that we could use to monitor media inclusions for clients. This system is easy to use, allows for multiple users, and generates clean reports.

- Natasha L. COO

Direct Mail reviews

This is a core part of my communication toolkit. While I still use other mailing list platforms for specific purposes, this solves very specific bulk mailing needs.

- Ian G. Producer

It's absolutely helped us to expand our reach. Recipients often comment on how beautiful our emails are. Very satisfying to use and to receive such feedback.

- Magda B. Executive Director

I was looking for a low-cost mail program that was very easy to learn and get up and running. The major issue was getting a zap to work, but once that was working, I was very happy with the result. Likewise, zaps for onsite forms. But the learning curve for actually USING it, and sending emails. Cost per email is very very low - I buy 10K at a time for $99 so one cent each. Pretty good pricing! Delivery is almost instantaneous, and it is fun to watch the responses roll in.

- Eric A. President

Pros & cons

Brand24

Pros
Brand24 literally saved me from all the manual work while I was appointed as a social media reputation manager for one of our client
They often introduce updates, test various solutions to make the product as useful as possible for their users
It helps bring up any important mentions that support your service or if there were any unsatisfactory customers who wanted more
If you want to know what people think of your product."

Cons
Being unable to input individual posts to get statistics on them
Additionally, b24 is unable to detect spam posts
I have worked for crisis in social networks, I have been able to see the behavior by days to ident
For example, our company name is Element5, but getting B24 to ignore companies with element in their names was near impossible
Monitoring is not very precise - sometimes I receive such references that are of no use to me."

Direct Mail

Pros
Excellent, this is so much easier to use than Mail Chimp
I love the fact I can work on campaigns locally on my computer without being online and not in a browser
The lists and address management is simple yet agile
Great program for managing email lists for mac users
It's the perfect scale and I love the ease of understanding the reporting, which becomes of direct benefit for following up and moving between lists."

Cons
You get what you pay for
With their one time payment option you don't get much customer service and you'll need to maintain your own servers
Then thats where you find out the support is AWFUL, as it seems to me theres only 2 people that work there, they refuse to talk on phone, and despite promises when chased up, they don't answer emails
Reporting is limited, there aren't enough ways to compare and contrast
Very hard to export reports and data in bulk
Editing of template could be a bit more flexible
Difficult to understand layout schema."

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