Brand24 vs Pastel

Brand24 is my favorite tool for listening to my audience. I run a popular Twitter chat and use Brand24 to see who my most engaged participants are. I also use Brand24 to track the performance of marketing campaigns that I do for brands and for my own business. Brand24 also allows you to track conversations around specific keyword phrases in your industry so that you can FINALLY see those invisible and often ignored mentions of your product or service category where you can engage with potential customers who are discussing your product or service. This allows you to answer and questions and build on that know-like-and-trust factor.

Saves Tons Of Time For My Team & My Clients Overall: Pastel's team is extremely responsive. Our clients jumped on Pastel immediately when we sent them the tool. No downloads, no installations. Other tools confused our clients with trying to download and install the program. You just jump on Pastel and start clicking - and it starts working. Saves our team probably hundreds of hours of work per month! Pros: I spent weeks looking for the easiest tool that my clients can use to get feedback. Our clients are often in their 50s and 60s, and not super tech savvy. Plus, our clients our business owners, so they have limited time. Ease of use was top priority. After looking at over 10 other options, Pastel was clearly the most simple and easy to use. Cons: The features are pretty limited, but this can be a good thing because we don't want our clients to get overwhelmed. I think a couple extra features such as marking tasks In Progress as well as allowing our clients to see that edits are In Progress would be a huge benefit. Clients get confused on which tasks were done and which are still being worked on, so that leads to a lot of confusion right now.