BrandMaker vs Selligent
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Sir Richard BransonMost popular feedback for BrandMaker
Using BrandMaker, we have better control over corporate assets in terms of knowing where they are and what's current. The core benefit is improved brand management by everyone in the company. Also, using the BrandMaker shared calendar, we've benefited from greater transparency into marketing efforts like events that are coming up, lead gen scheduling, etc. And the BrandMaker Customer Engagement Cloud module gives us a way to control content distribution to sales prospects that we don't get with any other system.
AJ B.
About BrandMaker
Uptempo's Digital Asset Management solution provides a central repository to manage content in any format, for any device, and for any purpose. Content is stored, distributed, launched, and monitored efficiently based on a transparent "single source of truth" to improve content usage and performance.
Most popular feedback for Selligent
The user-friendly interface helps my team's day-to-day go smoothly. The smart technology allows us to make next-level decisions for audience segmenting and personalization.
Danielle V.
About Selligent
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.
BrandMaker reviews
Brandmaker delivers a very powerful suite of modules to cover all Marketing Automatization needs with a holistic approach. Planning, production, distribution and reporting are working very well together. The new portal module (including a standalone CMS) enhances the options dramatically. The system can be completely branded and turned into a unique Marketing Information Platform - a one stop shop for everything relevant in Marketing (with potential for multiple extensions) that helps to streamline clients processes, save capacities, strengthen the brands and also save money of the companies.
- Stefan G.
Once used a couple of times, I think the platform is quite easy to use and straightforward. It allows you to narrow your search quickly and going back the main menu is easy which is essential. It looks clear and clean and I adopted it very quickly.
- Marion M.
My overall experience is simply great, I recommend BrandMaker.
- Jelle D.
Selligent reviews
Now we can manage our marketing campaigns from the cloud access, in addition to the fact that it is possible to share with third parties and clients the results and progress of each of the campaigns as well as share information in real time that facilitate the creative process and flow of the information, the costs associated with the deployment have been reduced because under this new situation of remote work we were able to achieve a decrease in administrative costs and a considerable improvement in productivity per employee
- Nicolas B.
Selligent is a well maintained multichannel tool that provides ideal services for managing marketing campaigns. It tracks online performance, display review sites, provide customizable features, social channels, consulting partnerships and segmentation. Reporting keeps a track of marketing performance, customer, purchase, sales and products by the company which allows ease of approaching the data in a single view. Reporting is very easy to navigate and detailed. Segmentation is also a quality feature. It has great A/B features for email marketing and supports bulk emails efficiently. Message Studio provides very extensive marketing solutions. API platform is a great feature which helps to connect different sevices and other partners. It offers a great platform to connect with customers. Automation really reduces the workload and strengthen the productivity of the company. The customer service is also very quick and responsive. It provides easy scheduling and reusable templates. System is really flexible, relaiable and extremely collaborative. There is no need of any extensive training, its easy to navigate through.
- Nancy R.
I love that Message Studio can connect to our Salesforce CRM quite easily. The results are reliable and we can send thousands of emails in seconds! We received a great walk through when we started to use the platform and the Selligent team has been a great support for our projects; they are always willing to collaborate when we need it and help us find new strategies. Selligent offers competitive cost options and adaptable to the budgets of medium and large companies.
- Ivette S.
Pros & cons
BrandMaker
| Pros |
|---|
| Once used a couple of times, I think the platform is quite easy to use and straightforward |
| It allows you to narrow your search quickly and going back the main menu is easy which is essential |
| It looks clear and clean and I adopted it very quickly. |
| Cons |
|---|
| Non-flexibility |
| Creates confusion and makes searches harder |
| Also, although I believe the uploading tool works really well in general, I find it confusing that once the process is done, we stay on the uploading page instead of seeing the message 'upload completed' to confirm it's been done. |
Selligent
| Pros |
|---|
| Sub organization set up process is simple and well maintained security between organizations |
| Easy to set up simple templates in Selligent for users who don't know HTML coding |
| Support file imports and direct database connection. |
| Cons |
|---|
| Limited features for creating complex segment |
| Its complicated to integrate GIFs in the email |
| Some functionality limitations in the drag and drop features. |
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