Brandwatch vs HypeAuditor

Side-by-side comparison of features, reviews, pricing and more


Category: Social Media tools
Industries: Education, Social Media, Marketing



Starting at $108.00

Per Month


Category: Social Media tools
Industries: Business, Marketing, Social Media


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Brandwatch reviews

Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts.

- Rob R. Marketing

Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.

- Roderick B. Social Media Manager

There are some powerful features of this software such as social listening and the publishing works really well. The customer support is excellent with continual free training from a personal account manager.

- Elisa M. Marketing Manager

HypeAuditor reviews

The tool is very easy to use. I enjoy the interface and product structure. Hypeauditor delivers the results we need, and helps target the right audience, we already see positive results.

- Inna I. CMO/Co-founder

HypeAuditor is a great tool to search for, analyze the potential, and manage influencers. With its help it got much easier for us to run our influencer marketing activities. Importantly we observe a steady ROI increase of our ad integrations within Instagram, Youtube and TikTok. This is a foreseeable outcome of a better bloggers and ambassadors search and management.

- Inna I. CMO

It's very complete and helpful on the analysis and tracking Influencer market. It help us a lot to make decisions to select an specific influencer to an specific campaign.

- Juan S. Sales Manager

Pros & cons


I Like seeing the preview of my posts
It enabled me to have a good overview and plan content over the course of the month
The statistic utilities are great
Very good that you can connect your organization's social media accounts without involving your personal account
And, having Instagram story scheduling is really nice because not everyone offers that
It's very easy to set up and manage teams and accounts
Falcon has helped us streamline our content publishing, and measure our effectiveness like never before."

Listen could be improved, frequent errors when responding to posts
More descriptive error message when things go wrong
I also often get error codes when posting, e.g
that something did not work and the post could not be planned - but when i go to the calendar the post is there
The problem with the whole thing is that falcon does not run smoothly
Not working well for all social media channels (facebook groups, instagram-story)."


Amazing App that you cannot afford NOT to have if you work with influencer marketing
I love the basis of their technology and the ease of searching for relevant influencers for the brands that I work with
There are many influencers with massive followings but little to no engagement rate
That is where a tool like HypeAuditor is very useful because it helps you filter out the noise
Easy to use and super rich data-base
Makes influencer scouting much easier."

That it doesnt quantify Tiktok and Twitter (but no one does...)
Most influencer tools and marketplaces are big dissapontment (in fact, it's a scandal)
I have sent more than 12 emails asking for a refund or for an extension of the service, but no reply
Probably the most unprofessional company I have ever met during my 25 years on web
The problem is that I applied for one month and for the second month I got charged even though there was a sign "no credits."

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