Side-by-side comparison of features, reviews, pricing and more
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
Pro Annual Plan - $799 per month
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users.
Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users.
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Qualifying your leads in more accurate way What do you like best about BreadcrumbsIO? the co-dynamic approach in creating lead scoring models on the platform. Review collected by and hosted on G2.com. What do you dislike about BreadcrumbsIO? The very limited options of data sources. there are just three now, one of them even in coming soon state and isn't available yet. Review collected by and hosted on G2.com. What problems is BreadcrumbsIO solving and how is that benefiting you? In the world of data mining that we live within, capturing leads is not enough. you can really via content, ads and CRMs capture as many as you want of leads. But scoring and validating them is another story. BreadcrumbsIO has the potential to creat a sophisticated models that do for you the hard work that rather take weeks to accomplish that's the power of the triple dimensions approach (Fit, Activity, Time) of scoring leads that this tool provide.Younes B.
Breadcrumbs is a Revenue Acceleration platform with lead scoring at the core that allows you to uncover hidden revenue opportunities at the right time by turning up the volume on intent signals you already have in your database. Breadcrumbs aggregates a multitude of contact data (like demographics and activity) and pinpoints the exact moment when contacts are ready to buy, upsell, or churn - allowing you to target the right people for the right offer at the right time.
You can do a lot with Act-On, so long as you know how to use it. It integrates well with SalesForce and is really useful for tracking engagement and behavior via email and web pages.Justin D.
Act-On’s growth marketing automation platform is built by and for marketers. Act-On is simple to implement, easy to use, and supported by the strongest, most reputable services team in the industry. Developed to help businesses scale, our growth marketing platform delivers all the automation a marketer needs to optimize their websites, forms, landing pages, email and multi-channel marketing. Whether you’re building simple or large-scale outreach and communications workflows, we enable best practice buyer engagement, scoring, segmentation, lead transitions to sales, and long term customer marketing. And as your programs excel and grow, Act-On is here to scale and support you as you integrate CRM, BI tools, and other marketing technologies, integrated webinar strategies, social marketing, SMS messaging, and strategic campaigns.
What do you like best about BreadcrumbsIO? Breadcrumbs made it easy to identify key contact actions that drove upgrades in our platform. We can now leverage these insights in our workflows, sales cadence, and upgrade sequences. Review collected by and hosted on G2.com. What do you dislike about BreadcrumbsIO? So far we have been very happy. Onboarding has taken a bit longer than expected because we needed to accumulate more data on our contact records. Review collected by and hosted on G2.com. What problems is BreadcrumbsIO solving and how is that benefiting you? We needed to score over 10,000 contact records to focus our sales and marketing efforts towards the right contacts and contact actions. Our team now has a very targeted list of contacts and or our marketing department knows exactly what actions prospects need to take to be a high valued SQL.
- Zach R.
"A ML enabled platform addressing a real world problem" What do you like best about BreadcrumbsIO? For years, marketing, sales and other stakeholders have wrangled over how best to score leads. Enter breadcrumbs to mediate and adjudicate. Review collected by and hosted on G2.com. What do you dislike about BreadcrumbsIO? This isn't a dislike, just a feature request. Would love to see the platform "show its math" on the lead scoring model Review collected by and hosted on G2.com. What problems is BreadcrumbsIO solving and how is that benefiting you? I'm early on with the platform but the initial goal is to make informed and unbiased decisions on lead scoring on real time inputs rather than historical data.
- Kirk F.
"Lead scoring is hard to get right--Breadcrumbs makes it easy." What do you like best about BreadcrumbsIO? Ease of setup is what makes it shine compared to everything else on the market. Review collected by and hosted on G2.com. What do you dislike about BreadcrumbsIO? Still in its early stages, so it doesn't integrate broadly yet Review collected by and hosted on G2.com. Recommendations to others considering BreadcrumbsIO: If you need lead scoring quickly, the team is awesome and will help you get started ASAP. Review collected by and hosted on G2.com. What problems is BreadcrumbsIO solving and how is that benefiting you? Breadcrumbs gets lead scoring done quickly and effectively, leading to better prioritization of leads for our business when we tested it.
- Zack L.
ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again.
- Richard A.
The ease of reporting and how well it integrates with Salesforce
- Michael D.
A full feature digital marketing platform that's well integrated with other CRM platforms, but at a modest price.
- Krystal M.
|The software has got a lovely design and powerful integration capacity to hubspot|
|After the configuration, the dashboards on the homepage are very useful|
|That it can filter through my leads and contacts and define the best to contact|
|The very limited options of data sources|
|It doesn't integrate broadly yet|
|The tool is a little bit complex when you don't know much about statistics and decay models.|
|Easy to use|
|Starts providing working data immediately|
|Great support and product learning program.|
|Metrics are just a bit confusing|
|Could have better designed templates for emails and landing pages|
|The forms aren't dynamic.|
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