Cakemail vs Act-On

Side-by-side comparison of features, reviews, pricing and more

Cakemail

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Free

Growth - $8 per month

Premium - $17 per month

Act-On

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users.

Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users.

20M+ Downloads
5/5

#1 in Magazines & Newspapers

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Cakemail reviews

No complicated features and/or process. Direct to the point emailing platform ideal for a small business with a few 1000s customers. The new interface is a huge step up. Very affordable. i recommend.

- Chris U.

We run a mentoring for entrepreneurs network - Reseau M - and need to reach our mentors and mentees with flexible and robust tools that are very easy too manage. We get that from Cakemail And great service too!!!!!

- Rina M.

"Go to marketing email campaign manager" What do you like best about Cakemail? Cakemail has been fantastic for us in drafting email campaigns for our products. It has audience management capabilities and Automation that can create unique experiences for respective customers Review collected by and hosted on G2.com. What do you dislike about Cakemail? Our team loves cakemail. It's easy to use and has a great UI. It draws insights from the behaviour of our mail recipients and creates an automatic journey for future communincation Review collected by and hosted on G2.com. What problems is Cakemail solving and how is that benefiting you? We are promoting our pharmeasy products to HCPs, stores. We are also promoting our app install, asking customers to buy more from our app through email marketing

- Shagun G.

Act-On reviews

ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again.

- Richard A.

The ease of reporting and how well it integrates with Salesforce

- Michael D.

A full feature digital marketing platform that's well integrated with other CRM platforms, but at a modest price.

- Krystal M.

Pros & cons

Cakemail

Pros
Managing my contacts and campaigns has given me fantastic results and has been really easy through Cakemail's interface
Customer support is amazing – if you have a problem with anything
they're always available to help
Their flexible design tools are very easy to manage – there's really no learning curve which is nice

Cons
An external package – like PHP support – Cake's component doesn't have that
I'd like to be able to view my user click rate and click frequency at the same time, to be able to compare it – they don't offer that
There's always room for improvement – but what Cakemail does well, it does very, very well.

Act-On

Pros
Easy to use
Starts providing working data immediately
Great support and product learning program.

Cons
Metrics are just a bit confusing
Could have better designed templates for emails and landing pages
The forms aren't dynamic.

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4.6/5

20M+ downloads

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