Campaign Monitor vs Adroll

Side-by-side comparison of features, reviews, pricing and more

Campaign Monitor

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Basic - $9 per month

Unlimited - $29 per month

Premier - $149 per month

Adroll

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Starts from $40 per month

20M+ Downloads
5/5

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Campaign Monitor reviews

"Manage your Email Lists and Personalize Emails" What do you like best about Campaign Monitor? With configurable themes, anyone can easily generate attractive emails. Our email's drag-&-drop interface enables it to be simple to include photos, URLs, and other content. To save effort, automate email answers. Make every email unique to the receiver. Detailed information demonstrates how well our email messages are doing. Its drag-and-drop functionality saves time while creating templates. Simple mobile-friendly layouts are fantastic. Templates that are helpful to monitor and responsive are more robust than others. It's like a lifesaver to small company owners since it's so simple to use. Review collected by and hosted on G2.com. What do you dislike about Campaign Monitor? My only point is there's no easy method to conserve and return to drafts when constructing a campaign. As a consequence, the campaign is promptly stored; the browsing is merely a little clumsy. There are few interfaces with other applications. We occasionally find the UI hard to utilize. Learning how to utilize all of the functions requires patience. It is difficult to resend unread contacts inside a campaign. The restricted possibilities in regards to automation and Salesforce compatibility. Review collected by and hosted on G2.com. What problems is Campaign Monitor solving and how is that benefiting you? Campaign Monitor offers an array of email marketing solutions to assist firms in growing contact lists and tracking outcomes. It is simple to handle email lists of any length. Businesses may use Campaign Monitor to manage email answers to reduce time and enhance customer support. Using built-in themes and editors enables businesses to customize emails. Campaign Monitor generates thorough email productivity statistics, making it simple to assess outcomes and optimize efforts with time. We tried this product for our company and found it to be quite effective in increasing lead generation.

- Agatka J.

"Powerful Email Marketing Tool To Manage Email Lists And Personalizing Emails" What do you like best about Campaign Monitor? • Easily create beautiful emails with customizable templates. • Drag-and-drop interface makes it easy to add images, links, and other elements to our email. • Automate email responses to save time. • Personalize emails for each recipient. • Detailed reporting shows how our emails are performing. Review collected by and hosted on G2.com. What do you dislike about Campaign Monitor? • Limited integrations with other software. • Sometimes we find the interface difficult to use. • Takes time to learn how to use all the features Review collected by and hosted on G2.com. What problems is Campaign Monitor solving and how is that benefiting you? Campaign Monitor provides a suite of email marketing tools to help businesses grow email lists and track results. It is easy to manage large or small email lists with its drag-and-drop interface. With Campaign Monitor, businesses can automate email responses to save time and improve customer service. It allows businesses to personalize emails with built-in templates and a drag-and-drop editor. Campaign Monitor provides detailed reports on email performance, making it easy to track results and improve campaigns over time. We used this tool for our business and it is very good to increase business leads.

- Ramesh S.

"Campaign Monitor- a Convenient Marketing Management platform" What do you like best about Campaign Monitor? The application has provided the customers with consistent customer support. The interface of the application is easy to learn for the users’. Initial setup is very easy to establish. The customer issues are resolved immediately. Review collected by and hosted on G2.com. What do you dislike about Campaign Monitor? At times, the customer service lags in responding to the user at times due to which the user gets agitated. It offers limited customization options. The initial plan is not competitive. In present times, customer demands a variety of customization options to meet their preferences. It does not offer several options for the users’. Review collected by and hosted on G2.com. What problems is Campaign Monitor solving and how is that benefiting you? All the operations are easy to perform from basic to advance levels. templates that are simple to use. It is mobile optimized. The mobile connectivity allows users’ to have quick access and is handy for them as well.

- Rebecca T.

Adroll reviews

"To design, improve and distribute targeted advertising." What do you like best about AdRoll? Like AdRoll can enhance your ads with interactive elements like product placement, fonts, custom animation, and calls to action. You can generate personalized dynamic ads for users based on their browsing history and the products they enjoy. I can use demographic and affinity targeting to find people who are most like our consumers based on what we already know about them. Customers can be categorized based on activities performed, viewed, and previous purchases. Review collected by and hosted on G2.com. What do you dislike about AdRoll? In comparison to its rivals, AdRoll has relatively high subscription costs. As a result, conversion tracking could use some improvement. In addition, the reporting system can be improved. It might be easier to use the same photos for different campaigns. The offer approach could contain other alternatives. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? You can use AdRoll to target or block customers based on their behavior by tracking various intent signals. Each delivered ad impression provides reporting and analytics to examine real-time data on campaign activity and pricing. AdRoll supports sponsored posts, promoted tweets, app install ads, lead generation cards, and standard mobile web ad formats.

- Rosemarie P.

"You can reduce the cost of promotion with your banner ads." What do you like best about AdRoll? I like the dynamic ad builder made possible by AdRoll, which helps us ensure that all of our marketing is effective. On Facebook, you can target ideal prospects. Helpful in examining consumer behavior You can modify your messages to attract as many customers as possible. Marketing campaigns can be done through social media ads, emails, and videos. You can gain insight into the typical customer path to help you maximize revenue from each customer. Review collected by and hosted on G2.com. What do you dislike about AdRoll? I think the reporting structure needs to be improved. It would be advantageous to provide more bidding strategy alternatives. Conversion-based campaigns should be included because they are so helpful. Conversion tracking may be made more efficient. Poor customer service persists. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Consolidation of display campaigns across many publishing networks can be simplified. No matter where they are, it ensures that our clients and prospects are chosen. It allows you to use automated emails and remarketing campaigns to reduce and win back cart abandoners. With easy-to-launch campaigns, you can distribute offers, introduce new products, and prompt customers to make additional purchases.

- Adika S.

Aug 19, 2022 "AdRoll for marketing agencies" What do you like best about AdRoll? Adroll has empowered our agency to run retargeting campaigns for our clients without involving a third-party digital agency. This has allowed us to serve our clients better. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Sometimes, customer service can be challenging. I believe it is outsourced to another country which introduces a language barrier in communication and creates problems. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll solves the problem of needing to work with a third-party digital advertising agency for retargeting campaigns for our clients. We can now do it on our own.

- Dylan S.

Pros & cons

Campaign Monitor

Pros
Versatile email templates
Easy-to-use WYSIWYG interface
Easy automation tool

Cons
Contact importing difficult when matching custom fields
No SMS channel
Lacks direct online support via phone or chat

Adroll

Pros
Variety of advertising media types and sizes
Variety of audiences you can choose from to advertise to
The interface is pretty up to date and easy to use

Cons
I'm not sure I trust AdRoll's attributed "revenue"
It appears to be significantly overcalculating its effectiveness.I find the interface a bit confusing in a few places like if you want to see reporting for specific audiences split out.Switching between editing campaigns and viewing campaign metrics is a bit confusing.

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