Campaign Monitor vs Pardot

Side-by-side comparison of features, reviews, pricing and more

Campaign Monitor

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business


Basic - $9 per month

Unlimited - $29 per month

Premier - $149 per month


Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business


Growth costs $1,250 per month, Plus costs $2,500 per month, Advanced costs $4,000 per month, and Premium costs $15,000 per month.

20M+ Downloads

#1 in Magazines & Newspapers

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Campaign Monitor reviews

"Manage your Email Lists and Personalize Emails" What do you like best about Campaign Monitor? With configurable themes, anyone can easily generate attractive emails. Our email's drag-&-drop interface enables it to be simple to include photos, URLs, and other content. To save effort, automate email answers. Make every email unique to the receiver. Detailed information demonstrates how well our email messages are doing. Its drag-and-drop functionality saves time while creating templates. Simple mobile-friendly layouts are fantastic. Templates that are helpful to monitor and responsive are more robust than others. It's like a lifesaver to small company owners since it's so simple to use. Review collected by and hosted on What do you dislike about Campaign Monitor? My only point is there's no easy method to conserve and return to drafts when constructing a campaign. As a consequence, the campaign is promptly stored; the browsing is merely a little clumsy. There are few interfaces with other applications. We occasionally find the UI hard to utilize. Learning how to utilize all of the functions requires patience. It is difficult to resend unread contacts inside a campaign. The restricted possibilities in regards to automation and Salesforce compatibility. Review collected by and hosted on What problems is Campaign Monitor solving and how is that benefiting you? Campaign Monitor offers an array of email marketing solutions to assist firms in growing contact lists and tracking outcomes. It is simple to handle email lists of any length. Businesses may use Campaign Monitor to manage email answers to reduce time and enhance customer support. Using built-in themes and editors enables businesses to customize emails. Campaign Monitor generates thorough email productivity statistics, making it simple to assess outcomes and optimize efforts with time. We tried this product for our company and found it to be quite effective in increasing lead generation.

- Agatka J.

"Powerful Email Marketing Tool To Manage Email Lists And Personalizing Emails" What do you like best about Campaign Monitor? • Easily create beautiful emails with customizable templates. • Drag-and-drop interface makes it easy to add images, links, and other elements to our email. • Automate email responses to save time. • Personalize emails for each recipient. • Detailed reporting shows how our emails are performing. Review collected by and hosted on What do you dislike about Campaign Monitor? • Limited integrations with other software. • Sometimes we find the interface difficult to use. • Takes time to learn how to use all the features Review collected by and hosted on What problems is Campaign Monitor solving and how is that benefiting you? Campaign Monitor provides a suite of email marketing tools to help businesses grow email lists and track results. It is easy to manage large or small email lists with its drag-and-drop interface. With Campaign Monitor, businesses can automate email responses to save time and improve customer service. It allows businesses to personalize emails with built-in templates and a drag-and-drop editor. Campaign Monitor provides detailed reports on email performance, making it easy to track results and improve campaigns over time. We used this tool for our business and it is very good to increase business leads.

- Ramesh S.

"Campaign Monitor- a Convenient Marketing Management platform" What do you like best about Campaign Monitor? The application has provided the customers with consistent customer support. The interface of the application is easy to learn for the users’. Initial setup is very easy to establish. The customer issues are resolved immediately. Review collected by and hosted on What do you dislike about Campaign Monitor? At times, the customer service lags in responding to the user at times due to which the user gets agitated. It offers limited customization options. The initial plan is not competitive. In present times, customer demands a variety of customization options to meet their preferences. It does not offer several options for the users’. Review collected by and hosted on What problems is Campaign Monitor solving and how is that benefiting you? All the operations are easy to perform from basic to advance levels. templates that are simple to use. It is mobile optimized. The mobile connectivity allows users’ to have quick access and is handy for them as well.

- Rebecca T.

Pardot reviews

I give Pardot a review of four out of five stars, and for more reviews, see below. Before my organization started using Pardot, we were on eTapestry's built-in mass email communication software system. It wasn't working for us because it was a technology of the past. It was very clunky. We had a very limited amount of mailable prospects we had, and it was very manual, and the resolution for videos, images wasn't the best. The first biggest selling point for Pardot was its native integration with Salesforce. So now whenever we have a contact in Salesforce, it's automatically synced to Pardot, which makes it a lot easier for my team to use and navigate. And the second reason why we chose Pardot is because of its really intelligent tools, such as Engagement Studio where we can automate a lot of our tasks and be a much more efficient organization. Pardot definitely is not the easiest tool to use. We have to hire consultants to help us build it and integrate it with Salesforce. It took us about a full year before we became confident with using Pardot, and every day my organization is still learning more things that the tool can do for us. If you're a small team and want to be super efficient, Pardot is a great tool for you because it takes a lot of the manual work out, especially with drip campaigns and a lot of its automation tools.

- Sabal A.

I would give Pardot a three out of five stars. And for more reviews, you can click below. Prior to using Pardot, we were using HubSpot Marketing Hub. It was a great marketing tool. I have really no quarrels with that. But the integration with Salesforce Sales Cloud was a little lackluster and hard to control, especially when it came to custom field syncing. We chose Pardot primarily based on the integration with Salesforce. It had a lot of overlapping capabilities with other marketing automation platforms, but we were most excited to leverage the connection between our Sales Cloud contacts and our Pardot prospects. Pardot was a little difficult up front, but it didn't last very long. So the implementation for properly set up work would probably be about two months. We used kind of an implementation partner, which I would recommend, through Salesforce actually, their jumpstart program. And that helped because we had a dedicated and knowledgeable person that would give us feedback and check-ins once a week. So that made it a little bit easier. But I would say the first two months are a little bit of a challenge and then the org works well. I think if you're considering using Pardot and going to use Pardot, of course there needs to be some integration with another Salesforce channel. That's really where you get the best leverage and Pardot separates itself from other marketing automation softwares like HubSpot or Mailchimp or something like that. I think it's also important to have a dedicated personnel to manage Pardot. It's commonly the same person that manages a Salesforce instance. So you can double up like that, but it's not something that's going to self-manage you really need a dedicated administrator for when configuration requests come up.

- Kelly Michael S.

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

- Kate B.

Pros & cons

Campaign Monitor

Versatile email templates
Easy-to-use WYSIWYG interface
Easy automation tool

Contact importing difficult when matching custom fields
No SMS channel
Lacks direct online support via phone or chat


Marketing Automation
Dynamic Customer Journey Campaigns
Easy to Use

Email Builder
Email testing
Adding more depth and conditions to completion actions

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