CleverTap vs Trapica

"It is intuitive, insightful and easy to use." What do you like best about CleverTap? Upsides of using CleverTap: 1. It is very easy to use. The user experience is quite nice. 2. The UI is clean. 3. Integrations and insights are quite useful in helping me plan campaigns. Review collected by and hosted on G2.com. What do you dislike about CleverTap? Dislike: 1. If the amount of data is high, the processing is really slow. 2. The campaign flow creation gets daunting at times. 3. User Management module can be improved to allow access to multiple dashboard under same business accounts. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? 1. it is solving campaign management and remarketing complexities for me. 2. It is also useful in tracking consumer behaviour. 3. Sometimes if the dev cycle is long for hardcoding communication/banners, CT's interventions come in handy.

- Roopal N.

"A complete reliable marketer tool!" What do you like best about CleverTap? The added advantage of analytics and end-to-end optimization of campaigns make it really easy and ideal for marketers to reach out to the right audience at the right time and establish the brand Review collected by and hosted on G2.com. What do you dislike about CleverTap? Changes and updates and the little bugs. The changes made are not well informed or educated about and new releases are sometimes filled with bugs which although not grave issues but do hamper the experience Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? CT has an option to send user time bases campaigns and a one view for all campaign level goal tracking which gives us a detailed overview on what is performing and how each segment is growing.

- Jasmeet B.

"The essential tool for marketing and better customer relationships." What do you like best about CleverTap? Reports, analytics and insights provide greater engagement and user engagement. One of the things we like most about CleverTap is that the tool provides real-time information and gives us the ability to make business decisions more accurately and quickly, generating greater engagement in marketing campaigns created for our clients. Campaigns have become more efficient and differentiated and can be carried out from any mobile device. Review collected by and hosted on G2.com. What do you dislike about CleverTap? It didn't bring any negative impact and there were no complaints and occurrence of bugs and problems in CleverTap. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? CleverTap is at the heart of our IT and marketing management to maintain differentiated and close relationships with our customers. We manage the tool for general users to create marketing campaigns, advertisements, and forms with CleverTap's Intelligent Mobile Marketing platform using mobile devices. Everything has worked very well, optimizing work routines, generating more financial income and more publicity from the media.

- Bruno A.

“We love it.” Trapica not only made it easy for us to automate digital advertising, but it improved our overall conversions

- Miranda - Founder @ MDigital Agency

"Were able to scale our budget faster." By using Trapica on our social campaigns, we reached higher intent audiences at lower CPAs and were able to scale our budget faster.

- Roy – CMO @ Oribi

"Our audience targeting is more efficient than ever". Trapica is an integral part of our team's social media strategy and is driving the success of our campaigns. The platform's unique ability to optimize in real-time means our audience targeting is more efficient than ever.

- Jeanette – Senior director of marketing @ NBCUniversal