ClickDimensions vs Higher Logic

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ClickDimensions

Category: Automation Software Tools

Industries: Marketing, Financial, Technology, Business

Pricing

Basic - $499 per month

Business - $699 per month

Premier - $1299 per month

Higher Logic

Category: Automation Software Tools

Industries: Marketing, Financial, Technology, Business

Pricing

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Most popular feedback for ClickDimensions

ClickDimensions is the missing marketing piece for Dynamics 365 CRM What do you like best about ClickDimensions? I personally like that CD has a superb built-in email editor and the dynamic insertion selections for personalization are outstanding - allowing a very rich and robust personalization to any emails, sequences and automations. The automation builder is a bit complex but worth the learning curve and handles everything with precision and all the options you need for marketing. Review collected by and hosted on G2.com. What do you dislike about ClickDimensions? My only dislike that I have found is that you cannot import a list of existing accounts to add all contacts to a marketing list. We have account level reporting that sometimes has a need to email all-hands at an account and there is no easy way to cull from an existing list report from other systems... No workaround that I found so I had to build a desktop macro to pull from a spreadsheet and post into the search field and then add to a pre-made marketing list. Other then this minor issue, the features are enterprise level and superb. Review collected by and hosted on G2.com. What problems is ClickDimensions solving and how is that benefiting you? The automations allows us to nurture leads better and move from one list to another when they engage on anything and setup activities for our sales teams automatically.

Gene W.

About ClickDimensions

ClickDimensions is a marketing solution for Microsoft Dynamics, made exclusively for and natively built within Dynamics CRM. ClickDimensions combines multi-channel marketing automation technology, a marketing dashboard for deeper insights into marketing results and revenue impact, and a full range of marketing services designed to ensure success for marketers at organizations that use Dynamics 365.

Most popular feedback for Higher Logic

Six Years In and Still Happy What do you like best about Higher Logic Thrive? I've had nothing but a good experience with HL since we signed on. Set-up was a breeze. The system is very intuitive. The automation rules have saved me countless hours - no need to manually send out welcomes, thank yous, or a bunch of other simple emails. The HigherLogic User Group (HUG) has been a great resource to see what others are doing and crowdsource solutions to simple problems - and anything that's needed to be escalated with a support ticket has been resolved in a timely matter for me. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? The price. HL is not an inexpensive product - especially depending on whether you want any of the add-ons. For small organizations/associations, this is a pretty significant investment. Review collected by and hosted on G2.com. Recommendations to others considering Higher Logic Thrive: If you can afford it, it's worth the investment. The automation rules are gold. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? HL is solving a few main problems. Number one, the automation rules save me time from having to manually send out a ton of emails. Number two, the reports quickly provide a good gauge of the involvement over the listserv/discussion board. This way, I can have an idea of where to adapt some of our strategies. Number three, it's giving members a quick and easy way to interact with each other - increasing the likelihood of their renewal.

Joe D.

About Higher Logic

Purpose-built for associations, Higher Logic Thrive is a solution for member experience, designed to improve interactions at every stage of the member lifecycle. The Higher Logic Thrive portfolio contains three products: Higher Logic Thrive Platform is a holistic member experience solution containing a dynamic community, marketing processes, and member management capability, all fused together. Streamline staff workflows with one single, integrated solution for finding, engaging, renewing, and communicating with members. Higher Logic Thrive Community is an online community software that makes deep member engagement a reality. It helps users provide a personalized member experience, grow their investment with users, and strengthen member retention – all while learning from their activity in the member community. Higher Logic Thrive Marketing powers one-off emails and fully automated email campaigns with marketing software. Users can send personalized, scalable, and targeted communications that reach audiences with the right message at the right time.

ClickDimensions reviews

"ClickDimensions and Dynamics 365 CRM right recipe for boosting Demand Generation" What do you like best about ClickDimensions? The simple Marketing Automation tool set in ClickDimensions makes it quick to deploy, change and manage within your Dynamics 365 CRM environment. When properly leverage and continually adapted for success, you can reap the benefits of generating more leads and the right leads. Review collected by and hosted on G2.com. What do you dislike about ClickDimensions? Email deliverability is sometimes an issue. Emails end up in junk emails, spam, etc. This is not unique to CD. Make it easier to check all the boxes needed to ensure optimal email deliverability. Review collected by and hosted on G2.com. What problems is ClickDimensions solving and how is that benefiting you? ClickDimensions with its easy form builder, email builder allows us to seamlessly deploy and change these as needed and have the data easily flow into Dynamics 365 for insight and lead creation and assignment.

- Rene S.

"ClickDimensions, a great addition to marketing if using Microsoft Dynamics." What do you like best about ClickDimensions? ClickDimensions connection with Microsoft Dynamics gives you the ability to create multiple marketing channels and opportunities while saving time. It is a great entry into marketing automation or if you are a single brand. Review collected by and hosted on G2.com. What do you dislike about ClickDimensions? If you are a multi-brand enterprise you have to create many workarounds to get marketing branding correct. I wish there were easier ways of setting a template and selecting what locations that campaign automation, email, form, etc would be available for. Review collected by and hosted on G2.com. What problems is ClickDimensions solving and how is that benefiting you? ClickDimensions allows us to automate processes and keep building and cultivating relationships. It has opened up many new opportunities for us to provide valuable information to our customers using less man power or resources.

- Cole W.

"Utilization of Click Dimensions MAS" What do you like best about ClickDimensions? With Click Dimensions, we have the ability to provide real-time marketing insights on our customer's interactions directly to our salespeople via the Dynamics 365 CRM platform. This is a great way to bridge the gap between marketing and sales to ensure there's overall alignment between our efforts and interactions. Review collected by and hosted on G2.com. What do you dislike about ClickDimensions? The ability to report and build dashboard reports that integrate both the customer data and marketing data is an added cost to the Click Dimensions subscription. Review collected by and hosted on G2.com. Recommendations to others considering ClickDimensions: Start small, develop automation and ways to improve your customer communications with a very targeted approach. Utilization and adoption of any system can be difficult, so you have to remember to get small wins at first to help develop your overall longer-term strategy. Review collected by and hosted on G2.com. What problems is ClickDimensions solving and how is that benefiting you? Utilizing the marketing automation to more proactively reach out to our customers has allowed us to better align our resources to ensure we're making meaningful touchpoints with our customers.

- Lindsay O.

Higher Logic reviews

"Great Community Features" What do you like best about Higher Logic Thrive? Higher Logic has a lot of amazing features that help build member engagement. We especially love the ability to build microsites for each of our specialty groups. Our members also love the discussion board, event calendar, member directory, and member resource library features. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? One downside that I've run into is feeling like I need to contact support for items that I wish I could do myself. For example, mass updating the email preferences of our groups. I also wish the reports included more data and would go back further than a month at a time. It would be really nice to see our annual data in the reports. Review collected by and hosted on G2.com. Recommendations to others considering Higher Logic Thrive: I would recommend hiring either an internal or external consultant. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? We utilize Higher Logic's microsite feature to create personalized websites for each of our specialty groups. Higher Logic has a lot of different widget options available to help us personalize the websites and build member engagement. We use the discussion board to allow members to stay engaged with each other and leadership, even through their emails. The member resource library allows our members to share valuable documents and resources. And the member directory gives our members the ability to find each other and connect either through the website or their own email. We use the member directory feature for mentor/mentee searches too. The ability to give our members selective admin privileges also provides our volunteers the opportunity to make edits to their own websites.

- Kaylen H.

"Effective tool for Member Engagement" What do you like best about Higher Logic Thrive? I admit I was skeptical about purchasing Higher Logic Community because I was not sure the benefit would warrant the cost - staff convinced me to try it. Within the first three months, I saw the value of the community, especially for the association board and committees, and began to see the potential for membership engagement. About the same time, the pandemic hit! The community platform was a lifeline for many of our members. The opportunity to engage with each other on the platform was a valuable networking avenue, especially when our members were isolated and disconnected from each other. Now that restrictions regarding work location and travel are being lifted, our members are still using the community at a high engagement rate. The association membership has grown in the past two years. I attribute some of that growth to enhanced engagement through the community platform. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? The search feature for past posts or conversations is cumbersome. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? The community platform has enhanced board and committee communication and productivity. The community has quickly become perceived as a significant benefit of membership; thus, it has contributed to member recruitment and retention.

- Ann T.

"Easy to setup and engagement building" What do you like best about Higher Logic Thrive? The setup is very intuitive and easy even for a non-coder. The support staff and the HUB community are efficient in answering any questions or resolving any issues. The community is also user-friendly for our diverse membership. I would highly recommend it to build a safe space for members to exchange and build relationships. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? The polling tool could be a bit more elaborate. Currently the basic functions doesn't allow it's usage for a different variety of needs. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? We were looking to establish a safe space where our member community can network, exchange ideas, find solutions for their problems and have a sense of belonging. With the support of HL team, hard work, our member community's collaboration and time, we've managed to create this environment we were looking for our members.

- Vasan S.

Pros & cons

ClickDimensions

Pros
Easy to pull information from Dynamics CRM
as it's fully integrated
Straightforward email marketing tools
Form builder is easy to use
and pushes captured information straight into Dynamics
Cons
Intergration with Dynamics CRM actually turns out to be a disadvantage, as the system is constrained heavily in its utility by how Dynamics runs
For example, creating marketing lists for segmentation is particularly arduous if Contacts and Lead entities are in use.Clickdimensions relies on Dynamics business processes to run automation events, which means if there's a lot going on then it can snarl up the CRM server significantly.Getting data imported into CRM and Clickdimensions is extremely clunky - when it doesn't fail entirely, it is often buggy.

Higher Logic

Pros
Allows a safe space for community members to communicate with each other
Offers the organization an area to provide updates that are relevant and timely to the community members
Connect members with similar interests with online events and
when Covid allows
in person events
Cons
It would be nice if it could integrate with non-Higher Logic marketing automation platforms to better monitor communication limits
A more visual interface would be nice so it would be easier to maintain brand integrity
Better analytics is always something the marketing department is looking for

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