ClickDimensions vs Lead Liaison

"ClickDimensions and Dynamics 365 CRM right recipe for boosting Demand Generation" What do you like best about ClickDimensions? The simple Marketing Automation tool set in ClickDimensions makes it quick to deploy, change and manage within your Dynamics 365 CRM environment. When properly leverage and continually adapted for success, you can reap the benefits of generating more leads and the right leads. Review collected by and hosted on G2.com. What do you dislike about ClickDimensions? Email deliverability is sometimes an issue. Emails end up in junk emails, spam, etc. This is not unique to CD. Make it easier to check all the boxes needed to ensure optimal email deliverability. Review collected by and hosted on G2.com. What problems is ClickDimensions solving and how is that benefiting you? ClickDimensions with its easy form builder, email builder allows us to seamlessly deploy and change these as needed and have the data easily flow into Dynamics 365 for insight and lead creation and assignment.

- Rene S.

"ClickDimensions, a great addition to marketing if using Microsoft Dynamics." What do you like best about ClickDimensions? ClickDimensions connection with Microsoft Dynamics gives you the ability to create multiple marketing channels and opportunities while saving time. It is a great entry into marketing automation or if you are a single brand. Review collected by and hosted on G2.com. What do you dislike about ClickDimensions? If you are a multi-brand enterprise you have to create many workarounds to get marketing branding correct. I wish there were easier ways of setting a template and selecting what locations that campaign automation, email, form, etc would be available for. Review collected by and hosted on G2.com. What problems is ClickDimensions solving and how is that benefiting you? ClickDimensions allows us to automate processes and keep building and cultivating relationships. It has opened up many new opportunities for us to provide valuable information to our customers using less man power or resources.

- Cole W.

"Utilization of Click Dimensions MAS" What do you like best about ClickDimensions? With Click Dimensions, we have the ability to provide real-time marketing insights on our customer's interactions directly to our salespeople via the Dynamics 365 CRM platform. This is a great way to bridge the gap between marketing and sales to ensure there's overall alignment between our efforts and interactions. Review collected by and hosted on G2.com. What do you dislike about ClickDimensions? The ability to report and build dashboard reports that integrate both the customer data and marketing data is an added cost to the Click Dimensions subscription. Review collected by and hosted on G2.com. Recommendations to others considering ClickDimensions: Start small, develop automation and ways to improve your customer communications with a very targeted approach. Utilization and adoption of any system can be difficult, so you have to remember to get small wins at first to help develop your overall longer-term strategy. Review collected by and hosted on G2.com. What problems is ClickDimensions solving and how is that benefiting you? Utilizing the marketing automation to more proactively reach out to our customers has allowed us to better align our resources to ensure we're making meaningful touchpoints with our customers.

- Lindsay O.

Are you looking for an automated visitor tracking solution to simultaneously identify potential leads on your website and shorten your sales cycle? Lead Liaison's Prospect Vision License for visitor tracking provides just that and more! Having more transparency into the needs of our visitors has greatly improved our ability to close leads more quickly and clues us in on the areas of improvement. PROS As a marketer, the best aspect of Lead Liaison is the ability to make the overall process between our sales and marketing teams more effective; via expediting our sales efforts and more visibility into our marketing initiatives. Lead Liaison's automated software (Prospect Vision) saves me hours from doing work I used to have to do manually (and is more reliable than Google Analytics); this license provides visibility into your website visitors and companies in real-time, by tracking their IP address as they interact with your website. Once a visitor interacts with your website to complete an action (i.e., download content, interact with marketing materials, watch videos, submit forms, clicking a document or URL with in an email, etc.) their IP address will be stored in Lead Liaison's database. From that point on you will have a digital record of any past and current interactions the visitor has with your website. The information gathered from visitors (i.e. what pages they navigated to, how much time they spent on each page, traffic source, content interactions, etc.) relives the pressure on sales by helping them understand how to target potential leads more quickly. Here are a few of my favorite features of this application: (Send & Track) When you send emails you can include documents and links from your website that will tell you when the recipient opens the email and what actions they took after opening the email. (Sales alerts) Automated email notifications will automatically be sent to your email in real time to let you know when a visitor has completed a specific action that would categorize them as a hot or potential buying customer. (Daily Reports) Activity Update Reports are sent to your email each morning, which list the people and companies who interacted with your website on the previous day. This helps expedite sales, by targeting qualified leads more quickly and keeps you from having to search through the database manually. (Social media/content features) You can create shortened links and add to print marketing materials to measure how effective they are at bringing visitors back to your website and/or to the intended solution or product. Social media posts, campaigns, etc. can be organized into specific folders, for specific social platforms; you can generate specific tracking links (and shortened URLs) you can apply to the content to track which platform or content you are gaining the most traction from. (GDPR) General Data Protection Regulation is becoming more and more prominent in the world of marketing, sales, and technology. With the available GDPR features you can set up proper tracking opt-in and exclude people in specific areas. (CRM) The CRM features acts much like PipeDrive (our CRM of choice, before moving to Lead Liaison) with the option to customize your own pipeline, add information to prospect profiles, notes, etc. Lead Liaison is compatible with numerous applications, like PipeDrive; you can do things like export leads directly into PipeDrive's CRM with one click!

- Virginia B.

Truly none. When you think about the opportunity (and I really don't wish to think about the opportuntiy cost) we've potentially lost 10% of revenue by choosing Lead Liaison.

- James S.

I am a business owner who has been using Lead Liaison for nearly two years. The tool as come a long way in that time. I have found LL to be a necessary component of any serious marketing effort as it amplifies the time investment to make your marketing and sales efforts more effective. The tool starts with strong base functionality of website traffic tracking. It has the capability of identify not just the traffic volume like Google Analytics or other tracking tools, it also uses unique capabilities to identify the organizations coming to your website. This creates immediate value, especially in B2B markets. This gives your sales team actionable visibility to website traffic. Next, LL has a comprehensive email campaign management tool. We previously used MailChimp and Constant Contact, but LL matches and exceeds those tools for the email component of your marketing program. The reason is that all your traffic information -- website visits and email clicks -- are now in one location instead of spread between Google Analytics and Constant Contact. And both can be used to alert sales and marketing resources real-time so you can take action. LL's tools work great for tracking marketing content. It can store you content and track who views or downloads the content. It has trackable URLs that can be used in any interaction with leads. Another great tool is it's Send & Track feature. This is an add-in for Outlook or Google Mail. When your sales team interacts with potential leads, hyperlinks become trackable. This means that you know when your lead has clicked on a brochure about your company, or visited your website. While all of these features make LL superior to more well-known tools like MailChimp and Constant Contact, the capability that pushes LL past HubSpot is its automation features. You can create work flows that automate all types of nurturing activities. Here is a simple example: (1) an marketing email is clicked by a lead, (2) two days later an email is sent to this individual with a link to associated content on the website, (3) two weeks later an email is sent with a special offer related to the content, (4) an additional two weeks later an alert is sent to the sales person who needs to follow-up in person, (5) a postcard is mailed to the lead. While Lead Liaison is less known, anyone thinking about using Constant Contact, MailChimp, or HubSpot needs to first look at Lead Liaison.

- Matthew P.