ConvertKit vs OptinMonster

Side-by-side comparison of features, reviews, pricing and more

ConvertKit

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

For Standard of 300 emails

Free

Creator - $15 per month

Creator Pro - $29 per month

OptinMonster

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Basic: $19/month (paid monthly) or $9/month (paid annually)

Plus: $29/month (paid monthly) or $19/month (paid annually)

Pro: $39/month (paid monthly) or $29/month (paid annually)

20M+ Downloads
5/5

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ConvertKit reviews

I give ConvertKit a five out of five rating. Before I started using ConvertKit, I was using MailChimp, and I switched over to ConvertKit. It was a much more powerful tool, which gave me a lot more options for customizing my lists and reaching out to clients in a much more personalized manner. I chose to use ConvertKit because of its ability to interface with many of the other software programs that I was running for my health coaching business. And I also really liked that I was able to make various lists within ConvertKit based on my client's needs, so I could send some emails to people who had a certain need and other emails to people who had a different need. Not all emails had to go to everybody. I really liked the powerful software that ConvertKit came with that just gave me the opportunity to really be there for my clients in the exact way they needed me. When I first signed up for ConvertKit, I was able to choose a package that met my financial needs and the needs of my coaching business. And their references and help items were super great in walking me through all the steps that I was going to need. They have videos and tons of tutorials to help you get set up exactly the way that you needed. I always felt like if there was something that I wasn't sure how to do, I knew exactly where to go to find what I needed so I could get things set up just the way that was going to work best for me. If you're thinking about getting started with ConvertKit, I would highly recommend it. When I started using it after switching from a less powerful email management system, I truly thought, "Where has this been all of my life and why haven't I been using it before now?" It really is the way to go. As far as getting everything set up the way that you want. I feel like many of the other health coaches that I talked to felt the exact same way that once you switch to this more powerful program and see how it can be integrated with all of the other systems that you're using, it's worth the money, and it's worth the time to learn a new program or to get started with a program that is going to help you build your business successfully.

- Brynna H.

We have been using ConvertKit for 3.5 years now and we don't plan on going anywhere else! If you're looking for an email marketing platform that grows with your business and subscriber list, and that's straightforward to use as well as efficient, then you don't need to look any further than ConvertKit. My team and I find that it allows us to meet our goals quickly, deliver quality content, and all without overcomplicating things. Sometimes simple is best!

- Olga Z.

Overall, it's an ok tool. A lot of the glitches have cost me money (i.e. sending coupons to my list and excluding purchasers... only to find out prior purchasers still received the email). I've had requests for "discounts" from people who have received these emails after purchasing a product at full price. They are not happy. When people get stuck in sequences they go "cold"... then I end up sending a reengagement sequence before removing from my list and these people get very mad too... they have been expecting to hear from me and think that I don't send to my list regularly. Overall I really feel like just a number to ConvertKit. They don't care about my business and charge a FORTUNE. I think this product has hurt my business, cost me money and soured my reputation. In my opinion if they are charging such a premium price it really should be top notch and this really falls short in a lot of ways. I really wish I thought long and hard before signing up with them as it's going to be a NIGHTMARE to switch. I feel really "stuck" with using them and it's such a nightmare to manage at this point.

- Amy F.

OptinMonster reviews

Functional and easy to use. You can teach this product to a person who has never used any sort of form creator ever before!

- Brian K.

There are so many different ways to use the campaigns. It seems like they've thought of pretty much everything. They are always coming up with new features and new ways to support clients. They have excellent support documents and their team is some of the best I've ever worked with. Everyone is always so friendly and helpful. The chat support is super convenient if I run into a quick question while trying to set something up.

- Laura M.

If you're an e-commerce brand, Optinmonster is a must-have! It allows you to customize your website not just to your liking but based on what your users have or have not done. We use it to collect emails, offer discount codes, and fully tailor our buyer's journeys. It integrates so easily into Klaviyo and allows you to build campaigns that continue to generate leads and sales. It doesn't slow your site down and is backed by its huge library of training materials to ensure success. Plus, if you have any questions, their support team is always there!

- Brandon L.

Pros & cons

ConvertKit

Pros
I have new people signing up on my website so I am very pleased with Convert Kit
It has been easy to implement and I am growing my email list
I have found it very easy with nice templates to create some very awesome landing pages
I also have an email sign up link for my website to take people to my freebie/signup
It's easy to set up and easy to get a hang of
It also has some pretty amazing features that makes it the perfect fit for my business."

Cons
They make it extremely difficult to get anything out of it, with all their technical jargon and crap
Doing everything they can to make it extremely hard to use without having to pay for it
Most likely, I'll stick with ConvertKit for the long haul
I think this product has hurt my business, cost me money and soured my reputation."

OptinMonster

Pros
User friendly tool
Design builder was also simple, templates worked great
Provides plenty of different types of forms and ways to capture email addresses.

Cons
They lack official integration with SendGrid Marketing Campaigns
Minimal functionality
Not allowed on Android and IOS.

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