Crystal vs eTrigue

Side-by-side comparison of features, reviews, pricing and more

Crystal

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

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eTrigue

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

ETrigue (up to 1,000 email records)

600

/month

ETRIGUE (UP TO 100,000 email records)

1,500

/month

ETRIGUE (UP TO 30,000 email records)

900

/month

20M+ Downloads
5/5

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Crystal reviews

Crystal is like a cheat sheet in the sales process. You can use the right communication style for every prospect, even in the first call.

- Ben Jackson VP Sales, Flywheel

After 15 years of working with sales people of all types, Crystal has empowered my team to be more confident in every interaction.

- Marie Hale CEO, @revenue

When I started personalizing my emails with Crystal’s advice, I started getting way more responses. Much better ones too!

- Isaac Garcia Founder, SalesInsider.io

eTrigue reviews

"Marketing Automation that Makes Sense" What do you like best about eTrigue? DemandCenter by eTrigue offers flexibility that is non-existent in other MAP systems. From the incredibly easy to use email and Landing Page templates to the form builder, eTrigue has constructed a "wunderkind" of an MA system to be used by everyone who seeks to learn marketing automation in both theory and in execution. One of the things that makes eTrigue so successful is their customer support. It's simply what tech support was 40 years ago......responsive and of high quality/value. The eTrigue support team gets all over issues without delay and they give you a resolution same day or an ETA for a fix, or an immediate work around. They do not pretend that it's a perfect world/product and that approach is refreshing. Without that level of support we couldn't be successful. It's quite an achievement.

- Jeffrey E.

"Great Product With Full Feature Set" What do you like best about eTrigue? Simple product to use with lots of features. Integrates with most CRM tools as well as Webinar solutions. Easy to read reports which give a great insight into website visitors and their actions (pages visited, length of stay on each page, etc). Nice email creation tools and simple to build nurture campaigns.

- David G.

"We use eTrigue's DemandCenter for B2B almost daily, for 5 years - and it's great!" What do you like best about eTrigue? This is the perfect tool for those that like ultimate freedom/flexibility when designing their marketing automation (MA). eTrigue's "DemandCenter" application keeps up with all of the best MA tools out there, but has a few key features and speedy interface that make me recommend it above others, if you value your time. Specifically, the UI is not a 'wizard/guided/steps' kind of approach. Instead, you have all of the options/criteria/actions available to you, and you can speedily compile lists and campaigns. So once you know where everything is, you can really hum along without constant interruptions or multiple screens of setup. The same UI components (for the list building criteria, for example) is the same/consistent in other parts of the application. Like the reports builder or criteria for actions/triggers within campaigns. So once you've learned it in one location, it is intuitive to use in other areas. Data/contacts visibility and hygiene also seems easy, due to this setup. You can quickly review your database, applying filters for drilled-down views. Wildcards and boolean functionality available throughout to be able to see what you really want to see. But, above all else, eTrigue has the best support I've ever experienced for a SaaS / online app. They're very responsive to tickets, open to new features, and it's always the same group of people that I'm dealing with.

- Jareb C.

Pros & cons

Crystal

Pros
It tells you the words, phrases, style and tone you should use to reach the recipient in the way that they like to communicate, rather than your own, even their tolerance for sarcasm and emoticons
It's helping me to create hyper-personalized emails for my prospects
Communicate with my friends and colleagues the way they like to communicate
This insightful software has made preparing for meetings with B2B stakeholders so much fun
I love how I can analyse disk profiles and be better prepared for the person I will encounter."

Cons
The only negative is the lack of integration with Outlook
Cannot think of any that has been a bother for us."“The product is young and has got some room for improvement in terms of the personality confidence score”

eTrigue

Pros
Great on-boarding process for new clientsLearning curve for their system is pretty short and intuitive
They provide quite a bit of training and resources.They provide good technical support and are very quick to respond.

Cons
I wish they could be able to customize URLs for landing pages for better SEO and branding
Better SEO functionality and ability to customize those options on landing pages would be nice
More useful and better detailed analytics would be nice.

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