Crystal vs Tonkean

Crystal is the platform for adaptive selling. Our software predicts the personality of any buyer and reveals insights into how sellers should adapt their overall sales approach to meet the preferences of their buyers.

Tonkean is the OS for Business Operations, empowering operations teams to rapidly improve efficiency with an enterprise-grade, composable automation platform. By allowing ops teams to automate, monitor, and manage mission-critical business processes with no-code, while still maintaining compliance and security, Tonkean enables enterprises to accelerate operational velocity at scale. Founded in 2015, Tonkean has customers like Google, EVERSANA, Instacart, Grubhub, Crypto.com, and more using the platform to optimize and align their operations across the enterprise. The Tonkean platform makes automating complex business processes simple and accessible to non-developers, such as business operations teams and process owners, by abstracting the high technical barrier and coding expertise needed to deliver robust, enterprise-grade process solutions via composability. Ops teams compose custom process solutions using building blocks called “enterprise components” or ECs. ECs are modular, interchangeable, and reusable capabilities that perform actions or complete steps in a business process. These actions take one of three forms: 1) actions on people; 2) actions on systems or data; 3) and actions that perform business logic. ECs are fully governed and curated, typically by IT. They can be created in a variety of ways. They can be adopted from vendors or custom-built, or they can simply be extensions of existing tools and systems. Tonkean also comes with an extensive library of native components. This allows ops and process experts to rapidly build holistic process solutions that can work with different systems, easily adapt to changing needs, and measure cross-functional KPIs–all with no-code and no change management. Enterprises rely on Tonkean to optimize and align their operations across functions—including sales, marketing, customer support, legal, finance, and more. Operations teams leverage the platform to make their people, systems, and processes work better together. Common use cases include request intake triage, onboarding/offboarding, document generation, task management & follow-up, and much more.