Customer.io vs GMass

Side-by-side comparison of features, reviews, pricing and more

Customer.io

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Basic - $150 per month

Premium and Enterprise - Request for a quote

GMass

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Standard - $19.95 per month

Premium - $29.95 per month

Enterprise - $49.95 per month

20M+ Downloads
5/5

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Customer.io reviews

What I really like is that we use our own database as the single source of truth, and not the email platform database which is never up to date. With Customer.io we use real-time data from our own platform (B2B SaaS) which helps me as a marketer to always communicate with customer segments in the best possible way. Customer.io provide lots of options to filter based on segments and rules which comes in very handy when you want to create cool workflows. Overall, extremely happy with the platform.

- Max V.

Great tool. Not made for beginners but if you are willing to spend time on masterising, I highly recommend. I have been using it in several companies for the past 5 years.

- Nessim M.

I don't find this product very easy to use but it's one of the best so far I've used in the email automation space.

- Shilpa S.

GMass reviews

I have had an increase of interviews since using GMass and it has helped tremendously with my recruiting efforts.

- Cara D.

For lead generation, Gmass is the best alternative email marketing platform. We can easily mass merge emails and schedule email campaigns with Gmass to generate interested customer inquiries. If we send emails to our clients using Gmail software, we can send one email at a time, and if we send multiple email recipients to email CC, it shows all customers how many email subscriber emails were sent. It is not a professional approach. So, with Gmass, we can easily send bulk emails while dynamically hiding client information from unknown users.

- Prem B.

I like how I can save my past emails as template automatically, cuts down on duplicate campaign time

- Eli B.

Pros & cons

Customer.io

Pros
Lets you create email flows without knowing code
Easy to create nice looking newsletters
Can easily segment users as many ways as you want

Cons
Price is quite expensive for Premium or once you get into high volumes of contacts
Depending on how you'll use it, it may require some help from developers to set up
Despite the support being great, you have to email them, there's not chat feature.

GMass

Pros
The documentation is really good so set up is just a matter of carefully following what they tell you to do
It has all the key features I wanted: tracking of open and clicks and auto-follows ups
This program is awesome
I really like this program because one of the things that is important for a sales person is follow-up
Fortunately, the GMass extension was recommended through a contact and is an excellent solution to process and manage mass emails for marketing projects to my contact list."

Cons
I only regret not knowing about this sooner
I think most businesses and nonprofits can use Gmass instead of paying for expensive newsletter services
There is no immediately available customer support or a number you can call when things go wrong or you're having tech issues
It was odd and not informed that GMass would move some replies to my mail mergers into a subfolder and not my main inbox
I lost these emails for at least a few hours."

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