Direct Mail vs Boomerang for Gmail

Side-by-side comparison of features, reviews, pricing and more

Direct Mail

Category: Communication Tool
Industries: Communication, Marketing, Education

Pricing

Unlimited Plan

Starting at $15.00

Per Month

Boomerang for Gmail

Category: Communication Tool
Industries: Business, Communication, Marketing, Education

Pricing

PERSONAL

$4.98/Month

Billed annually

PRO

$14.98/Month

Billed annually

PREMIUM

$49.98/Month

Billed annually

20M+ Downloads
5/5

#1 in Magazines & Newspapers

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Direct Mail reviews

This is a core part of my communication toolkit. While I still use other mailing list platforms for specific purposes, this solves very specific bulk mailing needs.

- Ian G. Producer

It's absolutely helped us to expand our reach. Recipients often comment on how beautiful our emails are. Very satisfying to use and to receive such feedback.

- Magda B. Executive Director

I was looking for a low-cost mail program that was very easy to learn and get up and running. The major issue was getting a zap to work, but once that was working, I was very happy with the result. Likewise, zaps for onsite forms. But the learning curve for actually USING it, and sending emails. Cost per email is very very low - I buy 10K at a time for $99 so one cent each. Pretty good pricing! Delivery is almost instantaneous, and it is fun to watch the responses roll in.

- Eric A. President

Boomerang for Gmail reviews

My job involves a lot of writing and a lot of emailing. Anything that helps me with that makes my entire work day go smoothly. Anyone who uses email frequently should have boomerang. The minor hiccups don't take anything away from it and it's still great to have.

- Diane C. Paralegal

Strongly positive. I have been using it for years and it is a great way to make sure things don't fall through the cracks because they can come back to you.

- Curtis R. Attorney

My overall experience has been positive and I am very happy with this product. The quality and level of features were surprisingly high! We have benefitted very much so and we enjoy using it. This tool is wonderful for anyone who uses email for work, it is especially useful if you have multiple inboxes or a high volume of mail. The price is affordable and the value for money is great.

- Kim R. Paralegal

Pros & cons

Direct Mail

Pros
Excellent, this is so much easier to use than Mail Chimp
I love the fact I can work on campaigns locally on my computer without being online and not in a browser
The lists and address management is simple yet agile
Great program for managing email lists for mac users
It's the perfect scale and I love the ease of understanding the reporting, which becomes of direct benefit for following up and moving between lists."

Cons
You get what you pay for
With their one time payment option you don't get much customer service and you'll need to maintain your own servers
Then thats where you find out the support is AWFUL, as it seems to me theres only 2 people that work there, they refuse to talk on phone, and despite promises when chased up, they don't answer emails
Reporting is limited, there aren't enough ways to compare and contrast
Very hard to export reports and data in bulk
Editing of template could be a bit more flexible
Difficult to understand layout schema."

Boomerang for Gmail

Pros
Love the ability to schedule e-mail at a later time and not disturb clients outside of regular business hours
I also like the add-on assistant to help in writing better e-mails
I like that I can time when emails are sent
I like the emails bounce back up if not answered so that I never lose track of my correspondence
This is a really easy way to supplant a CRM and make sure you never forget about an outstanding email or question
My overall experience with boomerang for Gmail is nothing short of great
I love how easy it is to use and it is also linked with the business email making it easy to contact multiple customers."

Cons
I am trying to come up with something negative but have yet to have a negative experience with this software
The labels for it's various outboxes can be confusing, but that's a Gmail fault really
Can be a bit confusing to schedule the time and to retrieve it once it sits in the outbox
It really puts an end to losing track of email threads."

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