Direct Mail vs Ongage

Side-by-side comparison of features, reviews, pricing and more

Direct Mail

Category: Communication Tool
Industries: Communication, Marketing, Education

Pricing

Unlimited Plan

Starting at $15.00

Per Month

Ongage

Category: Communication Tool
Industries: Communication, Marketing, Education

Pricing

Premium

Up to 7m emails/sms per month

$1499

20M+ Downloads
5/5

#1 in Magazines & Newspapers

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Direct Mail reviews

This is a core part of my communication toolkit. While I still use other mailing list platforms for specific purposes, this solves very specific bulk mailing needs.

- Ian G. Producer

It's absolutely helped us to expand our reach. Recipients often comment on how beautiful our emails are. Very satisfying to use and to receive such feedback.

- Magda B. Executive Director

I was looking for a low-cost mail program that was very easy to learn and get up and running. The major issue was getting a zap to work, but once that was working, I was very happy with the result. Likewise, zaps for onsite forms. But the learning curve for actually USING it, and sending emails. Cost per email is very very low - I buy 10K at a time for $99 so one cent each. Pretty good pricing! Delivery is almost instantaneous, and it is fun to watch the responses roll in.

- Eric A. President

Ongage reviews

Ongage was the easy and right choice. We used other platforms in the past, and I’ll be honest, Ongage has blown them out of the water. You guys have done a great job with the technology.

- SCOTT COLSON VP Marketing

Ability to easily connect multiple ESP accounts and manage your email program and optimize delivery through different ESP channels based on performance feedback.

- Amit P. CTO

One of the cool things with Ongage is that sending out email campaigns to a large pool of audiences is quite simple. Also, the email deliverability is quite good among many email domains

- Susang R. Product Marketer

Pros & cons

Direct Mail

Pros
Excellent, this is so much easier to use than Mail Chimp
I love the fact I can work on campaigns locally on my computer without being online and not in a browser
The lists and address management is simple yet agile
Great program for managing email lists for mac users
It's the perfect scale and I love the ease of understanding the reporting, which becomes of direct benefit for following up and moving between lists."

Cons
You get what you pay for
With their one time payment option you don't get much customer service and you'll need to maintain your own servers
Then thats where you find out the support is AWFUL, as it seems to me theres only 2 people that work there, they refuse to talk on phone, and despite promises when chased up, they don't answer emails
Reporting is limited, there aren't enough ways to compare and contrast
Very hard to export reports and data in bulk
Editing of template could be a bit more flexible
Difficult to understand layout schema."

Ongage

Pros
First I must say the Support is by far the best team I've ever worked with for any product
They go over and above to make sure they have answered your question or found a solution for an issue
A powerful and effective solution for email marketing
First thing, it has a cool feature of list management, which helps to manage all types of mailing lists and suppression lists with ease
Extremely flexible great segmentation and reporting tools
Works great with Amazon SES."

Cons
There are some UI issues, as it's a bit difficult to understand at first
Additionally, we had issues with the automation rules
Missing a few features but they're catching up quick
Real time reporting (intermittent some campaigns seem reasonable, other times reporting is delayed)
Reporting views can be a bit annoying
They require constant resizing of column widths."

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