Dotdigital vs Hotjar
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Sir Richard BransonDotDigital has a drag-and-drop email builder and many good templates. Using automation, I was able to send out emails with ease. During the onboarding process, you will also be able to speak with real people. We use it to create modern and engaging emails for customers, whether abandoned cart or post-purchase. It has excellent reporting modules, but it lacks a few fundamentals, which can be frustrating. As a whole, the partnership has been a success so far.
Sourov K Chowdhury
Dotdigital is a customer engagement platform that helps digital marketers and developers deliver communications across the customer journey. It uses customer data to drive engagement, conversion, and loyalty for brands as they grow and scale. The platform connects first party data across systems to surface insights and automate predictive cross-channel messages.
Best User Behavior Understanding Platform What do you like best about Hotjar? Hotjar is one of the best platforms that I have been using since the start of my career for user and customer behaviour on a website or on a landing page used in ads. The details are very important as it helps you what is working and what is not working with your website users. Review collected by and hosted on G2.com. What do you dislike about Hotjar? Hotjar still does not provide its users with 100% realistic data. Sometimes the heatmaps provided can be flawed and it can do damage if you consider hotjar data as only data to understand your user journey on a website. Review collected by and hosted on G2.com. What problems is Hotjar solving and how is that benefiting you? I am a digital marketer and I have been using this platform for a long time. It has mainly helped me to understand where the new or old users are dropping off or which part of the content on the landing page is more engaging with the customer and which are not and hence you can make changes accordingly and test them again.
Saurav S.
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
"Good platform but some niggles around pricing and set-up" What do you like best about Dotdigital? The platform itself is solid and well featured, with good deliverability, personalisation and scheduling options, management of contacts, segmentation, reporting, A/B testing and automation, SMS and web chat integration. Emails based on the paid-for template format well across all devices and clients with excellent consistency. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? Pricing is a niggle, as the number of live contacts at a basic paid account level is not as generous as most competitors. Testing on a range of clients and devices is chargeable for each send and the monthly fees are also steep compared to the competition. Additional functionality such as Web Insights is available in most plans, but you have to set it up yourself, it is not included as part of the on-boarding process. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Overall the dotdigital platform is a reliable tool for email and SMS marketing. I have used it on e-commerce and lead generation sites and it performs well on both.
- Jonathan W.
"Stand out Support Team" What do you like best about Dotdigital? I was completely blown away with the level of customer service through the chat function on the website. Great that it is actually a real person that you speak to! I came to DotDigtial from another platform so I had to hit the ground running with my learning - they were helpful every step of the way often going above and beyond to help. Hannah, our Customer Success Manager has been awesome too - coming over to our location to fully understand the business and give her input on what she thought were the best steps going forward. Hannah has been such a support and honestly (as cheesy as it sounds) I don't think I would have got so far, so quickly without her! I love all the Webinsight info that we have been able to link to our account so that we can fully understand and target our customer base. The analytics side of things is great and tells me everything I need. I like that DD is an all-round platform and allows me to add and take away additional services, for instance, chat and text. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? There is nothing I dislike - but there are areas I feel could be improved. I would love the sharing on social to be a bit more updated and more user-friendly. I feel it is out of date and doesn't perform as well as it could. A/B testing could be slightly improved too to give more options when choosing the finer details of a send. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? The support team have helped me some much in putting together a unique preference centre for our customers. I feel they went above and beyond in supporting me throughout the creation of this.
- Becky C.
"DotDigitial enables businesses to redefine their customer management" What do you like best about Dotdigital? The integration with DotDigital and Dynamics allows us to create brilliant data-led campaigns and manage our communities better than ever before. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? The data and analysis is severely lacking. For example, we use DD throughout the entire email campaign and registration process for our events through forms. Despite this, there is no source information, completion funnels or additional analysis offered. No customer journey analysis. The data is there! Why can't teams access it. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Allowing our CRM to power our marketing. Through the integrations we have, our CRM is no longer a database the team have to log into, it is now where the team live. Without DotDigital, we wouldn't be able to have this mindset.
- Tom P.
I love using Hotjar! It helps me understand how users behave on my site, what they need, and how they feel. I can quickly see what pages they're visiting, how much time they're spending on each page, and where they're clicking. This information is really helpful in optimizing my client's sites.
- Sebastian P.
Analysis tools include Heatmaps, Visitor Recording, Form Analytics, and Conversion Funnels, which let you watch and measure how our users act.
- Mowshori K.
I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!
- Ioana G.
Pros |
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Easy access to and use of segment data |
Easy drag-and-drop email builder with tons of templates |
It's a powerful |
cost-effective email platform with many features |
Cons |
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Improved email results reporting are needed |
Learning the system and planning campaigns can take time |
It had issues integrating Google Analytics and lacked transactional email metrics. |
Pros |
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Heatmaps, see where your users mouse is pointing |
Capturing feedback from the users |
Being able to see what the user see's |
Cons |
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Customize the dashboard view - allow re-ordering of the widgets or hide widgets that aren't being used |
Sometimes when you navigate and you press the back button nothing happens and you need to use the nav on the page but then you have to make a few clicks to get back where you were |
Would be good to have integrations with ticketing platforms like JIRA, Github, and Bugherd in case you come across a bug you can easily raise a work ticket |
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