E-goi vs Metadata

Side-by-side comparison of features, reviews, pricing and more

E-goi

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Social One - Free

Base - £7/month

Pro - £26.99/month

Corporate - £270/month

Metadata

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Growth - $53,400 per year

Scale - $73,800 per year

Premium - $112,800 per year

20M+ Downloads
5/5

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E-goi reviews

It has given me excellent results saving time and money in the realization of digital campaigns

- Fermineduar Q.

I've been using E-goi for a few years now and I'm quite happy with the results, I have two websites and I'm also an affiliate of digital product platforms, so it's very important for me to have a good and efficient email marketing service. And E-goi has helped me a lot in creating my campaigns, in improving my emails so that they can achieve my goals. I can only thank and congratulate E-goi, I use and recommend their services.

- Aparecido V.

Partnership, support, integration and what else we need and needed the staff of E-Goi is always tuned and willing to help! SHOW THE GUYS Whenever I needed and contacted there was interaction with them. It has promotion and know how to practice the Hacking of growth as the costume says, following the booklet bássia of a good partnership

- Sergio A. L.

Metadata reviews

Metadata has been an exceptional partner for me as we have a very small marketing team. They have been working very closely to us, helping me not only to manage the campaigns but also suggesting improvements. Their customer service is excellent.

- Carlos T.

Metadata is essential for any organization that wants to accelerate its ABM success. Their CS team works hand-in-hand to set up and test a variety of experiments aligned to your ABM goals, and can quickly scale up a journey-based content distribution plan (advertising). The best part is this program can be run by a one-person marketing team in a high-growth start-up. The team at Metadata is always sharing new strategies and ideas to test with their platform-it's almost like an agency approach-which is very helpful to get the most out of the investment in this platform. Using Metadata along-side additional outbound tactics, we were able to drive triple-digit growth in the pipeline with one of our core verticals.

- Matt C.

Metadata.io is one of the singular most powerful tools for B2B marketers available today. But yet, most are shifting away from paid budgets. Having built a couple successful paid programs, and one of them supercharged by Metadata, it seems the difficulty is getting executive/finance buy-in to the hard costs. B2B marketers have always had a hard time with an ad-centric budget. It's why they were the pioneers of email and SDR programs. But hiring people and ruining your domain health have their own intrinsic hard costs. Metadata.io expands my ability to execute on a high-value channel that is challenging to run natively, and brings many wonderful capabilities not otherwise possible - multivariate testing automation, opportunity/lifecycle-based targeting automation. Also most B2B performance marketers are only running paid social on LinkedIn, but Metadata.io's proprietary matching capabilities (last I heard it used 12 data vendors) allow it to draw a line between a decent percentage of personal emails and business emails, which in turn allows for the same high-fidelity business contact targeting (which we all love about LinkedIn) on Facebook, Quora, and Google Adwords. Using Google Adwords for B2B has - until now - been only through keyword-driven search campaigns. Customer match lists didn't work because Google can really only operate with personal emails but can't match business emails. Metadata.io is changing that with its new customer match integration with Google, truly first-of-its-kind. As you can see I'm a big fan, but not without reason. The tech is top-notch and they're security experts. If you're familiar with B2B paid then you know that at least 2 of the things I mentioned above were first-of-its-kind innovations. Since we've all discovered paid display can't really drive ROI for B2B, no matter how much 6sense and DemandBase want to convince us otherwise, we've either dropped paid entirely or shifted our budget to paid social. Stage-based targeting automation and matched audiences on Adwords are both Metadata-ONLY capabilities. And using these - and the automated multivariate testing (the only alternative I've seen for this was Amplero, and their hugely expensive and sophisticated model led to their collapse a couple years back) - I was able to turn LinkedIn ads into the 2nd-highest driver of new opportunities at Convoy, right behind SDR outbound. But its value extends to existing customers and retargeting as well, given the integrations with Hubspot, Marketo and Salesforce, that allow for targeting based off of all results in a certain Salesforce report, for instance. Oh and you can preview your matched audiences too, which is incredibly valuable for ensuring your targeting is correct. The native reporting features also give insight into attribution in a way that most existing reporting cannot. You can see impact on specific accounts/companies by impressions, clicks as well as leads and opportunities.

- Evan D,

Pros & cons

E-goi

Pros
The application is not so expensive to purchase
It also allows you to connect to both facebook audiences and leads.The application also gets you unlimited email marketing features that that enable your business to growThe application also comes with tutorials that helps you learn the basics of how to get started with the soft ware

Cons
The application has problems with the usability and it is also not so easy to get along with especially if you're a beginnerThe application also has got limited integrations which makes the performance a bit lagging behindThe customer care support is still lagging behind which is disappointing
They take long to respond to our questions in time

Metadata

Pros
I liked the sales pitch on this product, it was strong and offered a lot of solutions to our current issues
I love the audience creation functionality as well as our ability to test dozens of top of funnel offers with each audience
We have a very large Techstack that we use and Metadata is certainly one of the top in terms of customer success and support."

Cons
The budget and bidding section is a bit confusing, even after having worked in it this long
I also find the audience tool to be very weak
Using Tradedesk, LinkedIn and Facebook through Metadata provided weaker results than using the native platform
Put your paid social demand generation on auto pilot."

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