Emma vs CleverTap

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Emma

Category: Automation Software Tools

Industries: Marketing, Financial, Technology, Business

Pricing

Emma Lite - $99 per month

Emma Essentials - $159 per month

Emma for Teams - $249 per month

CleverTap

Category: Automation Software Tools

Industries: Marketing, Financial, Technology, Business

Pricing

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Most popular feedback for Emma

It was so easy to use and the customer service helped with any issues.

Jessica G.

About Emma

Emma's email marketing platform makes it easy for teams of all sizes to create and collaborate on beautiful campaigns across departments or locations, delivering a seamless brand experience that increases engagement and drives more revenue from email. Our team-oriented product design, powerful integrations and award-winning professional services make it easier than ever for marketers to do their very best work.

Most popular feedback for CleverTap

Reliable product and user behavior analytics What do you like best about CleverTap? CleverTap is easy to integrate into your product Offers excellent support in the product and also a standby dedicated account manager The product is easy to use for users of all levels The pricing is very affordable for growing businesses and startups Review collected by and hosted on G2.com. What do you dislike about CleverTap? Clevertap can be intimidating for new users due to the nature of analyzing events but is easy once they adopt Clevertap visualizations need to be improved to match what other providers offer, i.e., more aesthetic to the eyes Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? CleverTap provides product analytics that point to the customer friction in our product It gives us daily analytics of product usage It offers us in-app push notifications/messages as well as email campaigns Automated user journeys for user engagement and retention

Baker A.

About CleverTap

CleverTap is the world’s No.1 retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation, enabling brands to offer hyper-personalized and delightful experiences to their customers. CleverTap is powered by TesseractDB (TM), world’s first purpose-built database for user engagement and retention. TesseractDB empowers you to unlock the full potential of your customer data, for creating hyper-personalized customer experiences using deep and granular data that’s available, accessible, and affordable. 1,300 customers in 100 countries and 10,000 apps, including Gojek, ShopX, Canon, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. With CleverTap, you have a powerful suite of features and capabilities, including - Analytics & Insights (Real-time analytics to discover user behavior insights) - Automated User Segmentation (Actionable segments to perfect targeting for delivering internet-scale experiences) - Omnichannel Journey Orchestration (Omnichannel campaigns based on users’ behavior, location, and lifecycle stage) - Campaign Optimization (Purpose-built tools for optimizing campaigns to enhance engagement & retention) - Multivariate Testing (Build, test and optimize across segments, recommendations, time and channel of engagement) - Hyper-Personalization (First-party data & industry-best DRP for deep context to power in-app and off-app personalization) Backed by leading investors such as Sequoia India, Tiger Global, Accel, CDPQ, IIFL and Recruit Holdings, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. The power and scalability of the CleverTap platform is now available via direct signup online for apps with up to 100K MAUs. Try for free for 14 days.

Emma reviews

We are able to send newsletters that do not get flagged as junk. Through Emma, we can create campaigns when we have a lot of time on our hands or when our upcoming schedule is going to be tough and we can save these campaigns to be used later. We have been able to send emails to a large number of our customers and team members. We can also easily update our newsletters and emails. We have been able to remain in touch with our customers and staff. Emma is a great tool for launching email marketing campaigns. it is also more affordable as compared to many other marketing tools in the market. Moreover, it offers great customer service. The customer care team tries its best to resolve all of our queries as soon as possible. I recommend using this tool to everyone who is having a hard time in marketing.

- Hussain H,

Emma has been a helpful tool for our organization. We recognize that students get inundated with emails so using Emma allows us to be more strategic and create messages that are more engaging to students.

- Christian B.

We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department.

- Keith O.

CleverTap reviews

"It is intuitive, insightful and easy to use." What do you like best about CleverTap? Upsides of using CleverTap: 1. It is very easy to use. The user experience is quite nice. 2. The UI is clean. 3. Integrations and insights are quite useful in helping me plan campaigns. Review collected by and hosted on G2.com. What do you dislike about CleverTap? Dislike: 1. If the amount of data is high, the processing is really slow. 2. The campaign flow creation gets daunting at times. 3. User Management module can be improved to allow access to multiple dashboard under same business accounts. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? 1. it is solving campaign management and remarketing complexities for me. 2. It is also useful in tracking consumer behaviour. 3. Sometimes if the dev cycle is long for hardcoding communication/banners, CT's interventions come in handy.

- Roopal N.

"A complete reliable marketer tool!" What do you like best about CleverTap? The added advantage of analytics and end-to-end optimization of campaigns make it really easy and ideal for marketers to reach out to the right audience at the right time and establish the brand Review collected by and hosted on G2.com. What do you dislike about CleverTap? Changes and updates and the little bugs. The changes made are not well informed or educated about and new releases are sometimes filled with bugs which although not grave issues but do hamper the experience Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? CT has an option to send user time bases campaigns and a one view for all campaign level goal tracking which gives us a detailed overview on what is performing and how each segment is growing.

- Jasmeet B.

"The essential tool for marketing and better customer relationships." What do you like best about CleverTap? Reports, analytics and insights provide greater engagement and user engagement. One of the things we like most about CleverTap is that the tool provides real-time information and gives us the ability to make business decisions more accurately and quickly, generating greater engagement in marketing campaigns created for our clients. Campaigns have become more efficient and differentiated and can be carried out from any mobile device. Review collected by and hosted on G2.com. What do you dislike about CleverTap? It didn't bring any negative impact and there were no complaints and occurrence of bugs and problems in CleverTap. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? CleverTap is at the heart of our IT and marketing management to maintain differentiated and close relationships with our customers. We manage the tool for general users to create marketing campaigns, advertisements, and forms with CleverTap's Intelligent Mobile Marketing platform using mobile devices. Everything has worked very well, optimizing work routines, generating more financial income and more publicity from the media.

- Bruno A.

Pros & cons

Emma

Pros
Support is pretty helpful and easy to get connected with
Emma has a very robust format and capability
It allows us to post video change design formats and use our original work
I really like the email editors and ability to create segments based on your data."
Cons
The customer support is hard to find once you are in the site, which is insane
It is drag and drop, to a point
You can use links, but you can't put documents in your emails
We were never notified of the issue, only later receiving a sizeable bill in which we were charged per contact that exceeded our contract."

CleverTap

Pros
Multi-platform engagement
Funnel Data
Marketing automation options
Cons
Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.Price is very high with respect to the features available
MAU based pricing with a flawed sense of MAU calculation.The way they calculate MAU is morally wrong
If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?

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