Emma vs Dotdigital

Side-by-side comparison of features, reviews, pricing and more

Emma

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Emma Lite - $99 per month

Emma Essentials - $159 per month

Emma for Teams - $249 per month

Dotdigital

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

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Emma reviews

We are able to send newsletters that do not get flagged as junk. Through Emma, we can create campaigns when we have a lot of time on our hands or when our upcoming schedule is going to be tough and we can save these campaigns to be used later. We have been able to send emails to a large number of our customers and team members. We can also easily update our newsletters and emails. We have been able to remain in touch with our customers and staff. Emma is a great tool for launching email marketing campaigns. it is also more affordable as compared to many other marketing tools in the market. Moreover, it offers great customer service. The customer care team tries its best to resolve all of our queries as soon as possible. I recommend using this tool to everyone who is having a hard time in marketing.

- Hussain H,

Emma has been a helpful tool for our organization. We recognize that students get inundated with emails so using Emma allows us to be more strategic and create messages that are more engaging to students.

- Christian B.

We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department.

- Keith O.

Dotdigital reviews

"Good platform but some niggles around pricing and set-up" What do you like best about Dotdigital? The platform itself is solid and well featured, with good deliverability, personalisation and scheduling options, management of contacts, segmentation, reporting, A/B testing and automation, SMS and web chat integration. Emails based on the paid-for template format well across all devices and clients with excellent consistency. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? Pricing is a niggle, as the number of live contacts at a basic paid account level is not as generous as most competitors. Testing on a range of clients and devices is chargeable for each send and the monthly fees are also steep compared to the competition. Additional functionality such as Web Insights is available in most plans, but you have to set it up yourself, it is not included as part of the on-boarding process. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Overall the dotdigital platform is a reliable tool for email and SMS marketing. I have used it on e-commerce and lead generation sites and it performs well on both.

- Jonathan W.

"Stand out Support Team" What do you like best about Dotdigital? I was completely blown away with the level of customer service through the chat function on the website. Great that it is actually a real person that you speak to! I came to DotDigtial from another platform so I had to hit the ground running with my learning - they were helpful every step of the way often going above and beyond to help. Hannah, our Customer Success Manager has been awesome too - coming over to our location to fully understand the business and give her input on what she thought were the best steps going forward. Hannah has been such a support and honestly (as cheesy as it sounds) I don't think I would have got so far, so quickly without her! I love all the Webinsight info that we have been able to link to our account so that we can fully understand and target our customer base. The analytics side of things is great and tells me everything I need. I like that DD is an all-round platform and allows me to add and take away additional services, for instance, chat and text. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? There is nothing I dislike - but there are areas I feel could be improved. I would love the sharing on social to be a bit more updated and more user-friendly. I feel it is out of date and doesn't perform as well as it could. A/B testing could be slightly improved too to give more options when choosing the finer details of a send. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? The support team have helped me some much in putting together a unique preference centre for our customers. I feel they went above and beyond in supporting me throughout the creation of this.

- Becky C.

"DotDigitial enables businesses to redefine their customer management" What do you like best about Dotdigital? The integration with DotDigital and Dynamics allows us to create brilliant data-led campaigns and manage our communities better than ever before. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? The data and analysis is severely lacking. For example, we use DD throughout the entire email campaign and registration process for our events through forms. Despite this, there is no source information, completion funnels or additional analysis offered. No customer journey analysis. The data is there! Why can't teams access it. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Allowing our CRM to power our marketing. Through the integrations we have, our CRM is no longer a database the team have to log into, it is now where the team live. Without DotDigital, we wouldn't be able to have this mindset.

- Tom P.

Pros & cons

Emma

Pros
Support is pretty helpful and easy to get connected with
Emma has a very robust format and capability
It allows us to post video change design formats and use our original work
I really like the email editors and ability to create segments based on your data."

Cons
The customer support is hard to find once you are in the site, which is insane
It is drag and drop, to a point
You can use links, but you can't put documents in your emails
We were never notified of the issue, only later receiving a sizeable bill in which we were charged per contact that exceeded our contract."

Dotdigital

Pros
Easy access to and use of segment data
Easy drag-and-drop email builder with tons of templates
It's a powerful
cost-effective email platform with many features

Cons
Improved email results reporting are needed
Learning the system and planning campaigns can take time
It had issues integrating Google Analytics and lacked transactional email metrics.

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