eTrigue vs Higher Logic

"Marketing Automation that Makes Sense" What do you like best about eTrigue? DemandCenter by eTrigue offers flexibility that is non-existent in other MAP systems. From the incredibly easy to use email and Landing Page templates to the form builder, eTrigue has constructed a "wunderkind" of an MA system to be used by everyone who seeks to learn marketing automation in both theory and in execution. One of the things that makes eTrigue so successful is their customer support. It's simply what tech support was 40 years ago......responsive and of high quality/value. The eTrigue support team gets all over issues without delay and they give you a resolution same day or an ETA for a fix, or an immediate work around. They do not pretend that it's a perfect world/product and that approach is refreshing. Without that level of support we couldn't be successful. It's quite an achievement.

- Jeffrey E.

"Great Product With Full Feature Set" What do you like best about eTrigue? Simple product to use with lots of features. Integrates with most CRM tools as well as Webinar solutions. Easy to read reports which give a great insight into website visitors and their actions (pages visited, length of stay on each page, etc). Nice email creation tools and simple to build nurture campaigns.

- David G.

"We use eTrigue's DemandCenter for B2B almost daily, for 5 years - and it's great!" What do you like best about eTrigue? This is the perfect tool for those that like ultimate freedom/flexibility when designing their marketing automation (MA). eTrigue's "DemandCenter" application keeps up with all of the best MA tools out there, but has a few key features and speedy interface that make me recommend it above others, if you value your time. Specifically, the UI is not a 'wizard/guided/steps' kind of approach. Instead, you have all of the options/criteria/actions available to you, and you can speedily compile lists and campaigns. So once you know where everything is, you can really hum along without constant interruptions or multiple screens of setup. The same UI components (for the list building criteria, for example) is the same/consistent in other parts of the application. Like the reports builder or criteria for actions/triggers within campaigns. So once you've learned it in one location, it is intuitive to use in other areas. Data/contacts visibility and hygiene also seems easy, due to this setup. You can quickly review your database, applying filters for drilled-down views. Wildcards and boolean functionality available throughout to be able to see what you really want to see. But, above all else, eTrigue has the best support I've ever experienced for a SaaS / online app. They're very responsive to tickets, open to new features, and it's always the same group of people that I'm dealing with.

- Jareb C.

"Great Community Features" What do you like best about Higher Logic Thrive? Higher Logic has a lot of amazing features that help build member engagement. We especially love the ability to build microsites for each of our specialty groups. Our members also love the discussion board, event calendar, member directory, and member resource library features. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? One downside that I've run into is feeling like I need to contact support for items that I wish I could do myself. For example, mass updating the email preferences of our groups. I also wish the reports included more data and would go back further than a month at a time. It would be really nice to see our annual data in the reports. Review collected by and hosted on G2.com. Recommendations to others considering Higher Logic Thrive: I would recommend hiring either an internal or external consultant. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? We utilize Higher Logic's microsite feature to create personalized websites for each of our specialty groups. Higher Logic has a lot of different widget options available to help us personalize the websites and build member engagement. We use the discussion board to allow members to stay engaged with each other and leadership, even through their emails. The member resource library allows our members to share valuable documents and resources. And the member directory gives our members the ability to find each other and connect either through the website or their own email. We use the member directory feature for mentor/mentee searches too. The ability to give our members selective admin privileges also provides our volunteers the opportunity to make edits to their own websites.

- Kaylen H.

"Effective tool for Member Engagement" What do you like best about Higher Logic Thrive? I admit I was skeptical about purchasing Higher Logic Community because I was not sure the benefit would warrant the cost - staff convinced me to try it. Within the first three months, I saw the value of the community, especially for the association board and committees, and began to see the potential for membership engagement. About the same time, the pandemic hit! The community platform was a lifeline for many of our members. The opportunity to engage with each other on the platform was a valuable networking avenue, especially when our members were isolated and disconnected from each other. Now that restrictions regarding work location and travel are being lifted, our members are still using the community at a high engagement rate. The association membership has grown in the past two years. I attribute some of that growth to enhanced engagement through the community platform. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? The search feature for past posts or conversations is cumbersome. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? The community platform has enhanced board and committee communication and productivity. The community has quickly become perceived as a significant benefit of membership; thus, it has contributed to member recruitment and retention.

- Ann T.

"Easy to setup and engagement building" What do you like best about Higher Logic Thrive? The setup is very intuitive and easy even for a non-coder. The support staff and the HUB community are efficient in answering any questions or resolving any issues. The community is also user-friendly for our diverse membership. I would highly recommend it to build a safe space for members to exchange and build relationships. Review collected by and hosted on G2.com. What do you dislike about Higher Logic Thrive? The polling tool could be a bit more elaborate. Currently the basic functions doesn't allow it's usage for a different variety of needs. Review collected by and hosted on G2.com. What problems is Higher Logic Thrive solving and how is that benefiting you? We were looking to establish a safe space where our member community can network, exchange ideas, find solutions for their problems and have a sense of belonging. With the support of HL team, hard work, our member community's collaboration and time, we've managed to create this environment we were looking for our members.

- Vasan S.